Effective Search via Google.


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Everyone uses Google daily, but smart people work differently. Learn the tricks that only a handful (~4%) of people use, and save your time and energy while searching over Google :)

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Effective Search via Google.

  1. 1. How to use Effective Search Techniques
  2. 2. Basic Search <ul><li>Well… everyone knows this! </li></ul>
  3. 3. Google Instant <ul><li>Results appear dynamically as we type. </li></ul>
  4. 4. Some Points <ul><li>Every word matters. All the words that you type in the search box are used by Google. </li></ul><ul><li>The search is case-insensitive i.e. Google does not find any difference between CAPITAL and capital. </li></ul><ul><li>Generally, punctuations or special characters like ~!@#$(){}[] are ignored. </li></ul>
  5. 5. Some Tips <ul><li>Most searches do not require advanced options. Just type-in what you want. </li></ul><ul><li>Use the words that you think are most likely to appear on the page. </li></ul><ul><li>Use descriptive words. The accuracy of results depends on the uniqueness of the description. </li></ul><ul><li>Use as fewer words as possible. A combination of many words may limit your search results. </li></ul>
  6. 6. DEMO <ul><li>Basic Search </li></ul>
  7. 7. Advanced Search <ul><li>Phrase search (&quot;&quot;) </li></ul><ul><li>Search within a specific website (site:) </li></ul><ul><li>Terms you want to exclude (-) </li></ul><ul><li>Fill in the blanks (*) </li></ul><ul><li>Search exactly as is (+) </li></ul><ul><li>The OR operator </li></ul>
  8. 8. Phrase search <ul><li>For searching a phrase, put the words between “ “ </li></ul><ul><li>Google will consider the EXACT words in EXACT order without any change. </li></ul><ul><li>You may miss important results, though! </li></ul>
  9. 9. DEMO <ul><li>Phrase Search </li></ul>
  10. 10. Search within a specific website <ul><li>You can get search results from a specific website rather than the entire web. </li></ul><ul><li>Use the sequence: [keyword] site:[website] </li></ul>
  11. 11. DEMO <ul><li>Search within a specific website </li></ul>
  12. 12. Terms you want to exclude <ul><li>You can exclude search terms using the – </li></ul><ul><li>Example usage: [keyword1] –[keyword2] </li></ul><ul><li>This will return all the pages containing the keyword1 but not containing keyword2. </li></ul>
  13. 13. DEMO <ul><li>Terms you want to exclude </li></ul>
  14. 14. Fill in the blanks <ul><li>You can use the * to let Google fill in the blank. </li></ul><ul><li>Google will replace * by a well-known term related to your search query. </li></ul><ul><li>Usage: [keyword1] * [keyword2] </li></ul>
  15. 15. DEMO <ul><li>Fill in the blanks </li></ul>
  16. 16. Search exactly “as-is” <ul><li>Google sometimes substitutes a keyword in the query to maximize the accuracy of the search-results. </li></ul><ul><li>However, if you want Google to do an as-is search without modification of keywords, you can use the + operator. </li></ul>
  17. 17. DEMO <ul><li>Search exactly “as-is” </li></ul>
  18. 18. The OR operator <ul><li>Google will display results that contain ALL of the keywords you submit. </li></ul><ul><li>By using OR, you can ask Google to give results with either keyword. </li></ul><ul><li>Usage: [keyword1] OR [keyword2] </li></ul>
  19. 19. DEMO <ul><li>The OR operator </li></ul>
  20. 20. Extras <ul><li>intitle: </li></ul><ul><li>inurl: </li></ul><ul><li>intext: </li></ul><ul><li>link: </li></ul><ul><li>cache: </li></ul><ul><li>filetype: </li></ul><ul><li>related: </li></ul><ul><li>info: </li></ul>
  21. 21. Thank You Kaushal Bhavsar [email_address] www.pratikar.com