SphinnCon Jerusalem 2011 - Oren Shatz - Rich Snippets

1,170 views

Published on

Oren Shatz's presentation at SphinnCon Jerusalem 2011 about Google's Rich Snippets using Microdata and Microformats.

Published in: Technology, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,170
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SphinnCon Jerusalem 2011 - Oren Shatz - Rich Snippets

  1. 1. Rich Snippets SphinnCon Jerusalem 2010 Tuesday, January 25, 2011 SEO Tips Panel
  2. 2. Why should SERPs change? <ul><li>Let’s face it – Plain search results are boring! </li></ul><ul><li>Text doesn’t always relay ideas well. </li></ul><ul><li>Structured data is easier to understand. </li></ul>
  3. 3. What are Rich Snippets?
  4. 4. What are Rich Snippets? <ul><li>A way to better display search results. </li></ul><ul><li>Enhance search results with meaningful structured data. </li></ul><ul><li>The site remains unchanged. </li></ul><ul><li>Available data structures: </li></ul><ul><ul><li>Reviews, people profiles, products, business listings, recipes, and events. Also available: Breadcrumbs. </li></ul></ul>
  5. 5. What are Rich Snippets? <ul><li>Google announced its support of rich snippets in May 2009. </li></ul><ul><li>Bing.com does not support it (yet…). </li></ul><ul><li>On some sites Google reads structured date even without markups. </li></ul>
  6. 6. How to create Rich Snippets <ul><li>Markup your HTML with one of these formats: Microdata, Microformats, RDFs. </li></ul><ul><li>Results are the same regardless of the markup method used. </li></ul><ul><li>It’s not just position… Better results produce higher click-rates. </li></ul><ul><li>Is high click-through good for SEO? </li></ul>
  7. 7. Microdata Example <ul><li><div itemscope itemtype=&quot;http://data-vocabulary.org/Person&quot;> </li></ul><ul><li>The name of this presenter is <span itemprop=&quot;name&quot;>Oren Shatz</span>. You can find additional information about Oren on his website at: <a href=&quot;http://www.seoisrael.co.il&quot; itemprop=&quot;url&quot;>www.seoisrael.co.il</a>. </li></ul><ul><li>Oren’s office is at <span itemprop=&quot;address&quot; itemscope itemtype=&quot;http://data-vocabulary.org/Address&quot;> <span itemprop=&quot;street-address&quot;>1 Ha’Mada st.</span>, <span itemprop=“locality&quot;>Rehovot</span> in <span itemprop=“country-name&quot;> </span> </span> </li></ul><ul><li>Oren is well known as the <span itemprop=&quot;title&quot;>CTO</span> of <span itemprop=&quot;affiliation&quot;>SEO Israel</span>. </li></ul><ul><li></div> </li></ul>
  8. 8. Microdata Example <ul><li><div itemscope itemtype=&quot;http://data-vocabulary.org/Breadcrumb&quot;> </li></ul><ul><li><a href=&quot;http://www.seoisrael.co.il/&quot; itemprop=&quot;url&quot;> </li></ul><ul><li><span itemprop=&quot;title&quot;> Home </span> </a> › </div> </li></ul><ul><li><div itemscope itemtype=&quot;http://data-vocabulary.org/Breadcrumb&quot;> </li></ul><ul><li><a href=&quot;http://www.seoisrael.co.il/rich_snippets&quot; itemprop=&quot;url&quot;> </li></ul><ul><li><span itemprop=&quot;title&quot;> Rich Snippets </span> </a> </div> </li></ul>
  9. 9. Test Rich Snippets <ul><li>http://www.google.com/webmasters/tools/richsnippets </li></ul>
  10. 10. Rich Snippets Tips <ul><li>Beware of MicroFormats and CSS collisions (using the same class name for different purposes) . </li></ul><ul><li>Don’t hide the MicroFormat DIV. </li></ul><ul><li>Submit an “interested in rich snippets” request. </li></ul><ul><li>Only mark-up the main page content. </li></ul><ul><li>Mark up as many pages as possible. </li></ul>
  11. 11. Thank you for listening! http://www.seoisrael.co.il

×