Email Marketing<br />Orbit Media Studios<br />@orbiteers #wineweb<br />
Email Marketing <br />The Email: Content & Design<br />The List: Growing & Managing<br />Sending: How & When<br />Results:...
The Email<br />Content & Design<br />
Content & Design: Make a Magazine<br />
Content & Design: Lots of Links<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
Content & Design: Lots of Links<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
Content & Design: Link Tracking<br />
Content & Design: Mobile Friendly<br />Test<br />Left Align Content<br />Landing Page<br />Test<br />
Content & Design: Subject Lines<br />Best Subject Lines<br />Posts<br />Jobs<br />Survey<br />Week’s<br />E-newsletter<br ...
The List<br />Growing & Managing<br />
Growing & Managing: Get Permission<br />
Growing & Managing: Keep In Touch<br />Connect, Reconnect<br />Watch your bounces<br />Reconnect on LinkedIn, Twitter<br /...
Sending<br />How & When<br />
How & When To Send: ESPs<br />Pick an Email Service Provider<br />Deliverability<br />Reporting<br />Price<br />Service<br />
How & When To Send: Day of Week<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
How & When To Send: Day of Week<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
How & When To Send: Time of Day<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
How & When To Send: Frequency<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
Results<br />Measure & Improve<br />
Measure & Improve: Email Metrics<br />
Measure & Improve: Web Metrics<br />
Measure & Improve: Iterative Changes <br />Look and the stats<br />Listen for feedback<br />Experiment with topics<br />Ex...
Thanks!<br />Andy Crestodina | strategic director<br />p: 773.353.8301<br />e: andy@orbitmedia.com<br />t: @orbiteers<br /...
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Orbit Media | Wine and Webinar: Email Marketing

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Enjoy the notes from our recent Wine and Webinar event on email marketing strategies.

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Orbit Media | Wine and Webinar: Email Marketing

  1. 1. Email Marketing<br />Orbit Media Studios<br />@orbiteers #wineweb<br />
  2. 2. Email Marketing <br />The Email: Content & Design<br />The List: Growing & Managing<br />Sending: How & When<br />Results: Measure & Improve<br />
  3. 3. The Email<br />Content & Design<br />
  4. 4. Content & Design: Make a Magazine<br />
  5. 5. Content & Design: Lots of Links<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  6. 6. Content & Design: Lots of Links<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  7. 7. Content & Design: Link Tracking<br />
  8. 8. Content & Design: Mobile Friendly<br />Test<br />Left Align Content<br />Landing Page<br />Test<br />
  9. 9. Content & Design: Subject Lines<br />Best Subject Lines<br />Posts<br />Jobs<br />Survey<br />Week’s<br />E-newsletter<br />Issue<br />Digest<br />Bulletin<br />Edition<br />Worst Subject Lines<br />Confirm<br />Features<br />Upgrade<br />Magic<br />Raffle<br />Rewards<br />Requested<br />Follow Up<br />Coupon<br />
  10. 10. The List<br />Growing & Managing<br />
  11. 11. Growing & Managing: Get Permission<br />
  12. 12. Growing & Managing: Keep In Touch<br />Connect, Reconnect<br />Watch your bounces<br />Reconnect on LinkedIn, Twitter<br />Start a conversation<br />Re-subscribe<br />
  13. 13. Sending<br />How & When<br />
  14. 14. How & When To Send: ESPs<br />Pick an Email Service Provider<br />Deliverability<br />Reporting<br />Price<br />Service<br />
  15. 15. How & When To Send: Day of Week<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  16. 16. How & When To Send: Day of Week<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  17. 17. How & When To Send: Time of Day<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  18. 18. How & When To Send: Frequency<br />Source: HubSpot, Science of Email Marketing, February 2011<br />
  19. 19. Results<br />Measure & Improve<br />
  20. 20. Measure & Improve: Email Metrics<br />
  21. 21. Measure & Improve: Web Metrics<br />
  22. 22. Measure & Improve: Iterative Changes <br />Look and the stats<br />Listen for feedback<br />Experiment with topics<br />Experiment with timing<br />Always respect your list<br />
  23. 23. Thanks!<br />Andy Crestodina | strategic director<br />p: 773.353.8301<br />e: andy@orbitmedia.com<br />t: @orbiteers<br />www.orbitmedia.com <br />

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