7 step guide for blogging includes: 1. Goals, 2. Format, 3. Topic, 4. Headlines, 5. Introduction, 6. Story telling & 7. Length of post

1. WRITE BUSINESS
BLOG IN 7 EASY
STEPS
JAMIL AZIZ

2. Introduction
For a business blog we will be looking at 2 perspectives
1. Qualitative Format
2. Quantitative Format

4. 1. What is the goal of the
blog?
2. What are you expecting
from your audience after
they have read your
content?
3. What is it that you want
them to do after they
have read the blog?
GOAL
Qualitative

5. GOAL
Quantitative
1. What is the objective
of this content?
2. How much reach will
your content?
3. How many channels it
needs to be shared
on?
4. What is end result of
the content?

7. CONTENT
FORMAT
Qualitative
Here you decide in which
format you want to share
your content with your
audience
Remember you have keep in
mind which type of content
you are sharing at which
channel to make it more
digestible for your audience

8. CONTENT
FORMAT
Quantitative
1. How many formats you
have to design for your
audience
2. What is the engagement
(number of likes and
shares) and response rate
(email open rate,
subscriptions) for each
type of format?

9. TOPIC
Qualitative
You can take topic idea from
communities such as Quora
& Reddit.
Also talk to your sales and
check your FAQs

10. TOPIC
Qualitative
The topic has to be well
researched and it would be
super hit if the topic is on
something which is currently
trending
You can use tools for finding
& researching topic such as
• Buzzsumo
• Ahref

12. HEADLINE
Qualitative
Headline should be clear and
precise
It should be able to trigger
the emotional response you
want

13. HEADLINE
Quantitative
The headline should have
less than 60 characters so it
can be ranked on Google,
while ensuring keyword to
be present within the title for
SEO optimization.

15. INTRODUCTION
Qualitative
Introduction should
readdress the problem
It should inform the
audience what this
paragraph is all about

16. INTRODUCTION
Quantitative
Informing audience about
what paragraph is about
saves their time and build
your credibility

18. STORYTELLING
Qualitative
In Storytelling you have an
opportunity to connect with
your audience emotionally
The story should have
conflict and a resolution to
that conflict

19. STORYTELLING
Quantitative
Stories are created after
researching your buyer
persona and their pain
points
Stories should have a
purpose as in to guide your
audience from one stage of
buyer journey to another

21. LENGTH OF
BLOG POST
Qualitative
Do not forget the purpose of
the blog rather than focusing
on how long should a blog
post be
Keep it digestible by leaving
enough white space on
paper

22. LENGTH OF
BLOG POST
Quantitative
Words should not be less
than 800
Keyword density should
be around 2% or less for
SEO optimization

23. Conclusion
With this we come to an end for this slideshare.
Hopefully this post has been a tremendous help to
you. What are you waiting for, start blogging.
There are some bonus pointers for you to look out for
such as
1. Including CTA at appropriate places in your post
2. Publishing it at peak time (relevant for your
audience)
3. Include social sharing options (Facebook, Twitter,
Instagram etc)