Noelia Fernandez Arroyo from PRISA's presentation from the Digiday Publishing Summit in Barcelona - October 6, 2015.

1. Operating in a
Platform World
6th October 2015
Noelia Fernández Arroyo
Chief Digital Transformation Officer

2. Operating in a Platform World | 1
Sales
HR and
Management
Finance Tecnology
Our “organized”
publishing
ecosystem
Content Production
Design and Editing
Publishing
DistributionWe used
to have a clear
and defined
industrial / tasked
process
www.anynewspaper.com

3. I see the digital world
as an ecosystem
INSIGHTS
CONTENT
DISTRIBUTION
MONETIZATION
PROCESS
TECHNOLOGY
CULTURE
USER
Operating in a Platform World | 2
Mobile, always-on, data,
faster and newer
technologies have made
all fluid & liquid

4. Fundamentals
of our business
Core
Ecosystem
CONTENT
AUDIENCE
MONETIZATION
Operating in a Platform World | 3

5. #4
Process to stewardship our direction
#5
UX focus to alway put the user at the
core of beautiful experiences
#6
Resiliance leaders to connect and
drive all the bits and best talent
#7
Partners are core to us: content
creators, tech providers, advertisers
#1
Culture of change, adaptability, lean
and agile Org fueled on trust
#2
Data tissue where we connect
strategically users, clients & content
#3
A tech platform, where we sync with
others that help us better reach,
serve, and monetize our audiences
To
transform
our
business
we
look
at
our
fundamentals,
and
connect
them
with
a
pla5orm
mind
Operating in a Platform World | 4

6. Why
an
ecosystem
view
is
the
best
way
to
lead
transforma8on
Because things are
interconnected and
are critical to each other
Because its a faster
way to connect to
trends an innovative
solutions: not by
yourself but creating
an enviroment where
things occur
Because all can contribute,
is not all on you: welcome
others (internal and external)
and let them help you drive
your strategy
Operating in a Platform World | 5

7. GRACIAS
prisa.com