Bringing science to the art of communication.

1. Bringing science to the art of communication

2. VivaKi was established in 2008 to accelerate the digital transformation and expertise of
Publicis Groupe and its agencies. Today, we are the global leader in ad tech
solutions, working with the world’s leading organizations to ensure every digital interaction
a customer has with a client brand adds meaning and value to their day. We help agencies
navigate the evolving and chaotic consumer landscape by providing greater addressability and
dynamic interaction at scale – both of which are powered by word-class data.

4. The marketplace is complex. The challenges are many.
The solution is VivaKi.
We live in an age where people are expressing, transacting, sharing, entertaining and
discovering across a variety of channels. And the technology used to provide these
connections has given consumers unprecedented choice and control over the content
and messaging delivered to them.
As a communications network, we know we must do things differently to stand out. We work
with the digital ecosystem’s best partners and technologies, assembling them in surprising
ways that have not yet been imagined, to create new models of consumer engagement.
...people are EXPRESSING, TRANSACTING,
SHARING, ENTERTAINING and
DISCOVERING across a
variety of channels....

5. Not only do we do things that are different.
We do things first.
VivaKi was the first to launch an agency trading desk, setting the bar for many of our
competitors. We’ve worked with tech providers for years and we know how to get
more faster because we have tested, pushed, broken and fixed more solutions than the
competition has even encountered.
FIRST to develop and launch private ad exchange functionality with Google
FIRST agency trading desk to move across the globe at scale, now live in
more than 40 markets
FIRST company certified as a Preferred Marketing Developer (PMD) for the
Facebook Insights Badge
FIRST company to optimize through data integration and partnerships to
move beyond cost per acquisition and toward understanding the lifetime
value of a customer
FIRST to lead a multi-partner initiative (comScore, Vindico, Videology,
etc.) to drive industry viewability standards for video
FIRST to offer programmatic native capabilities

6. Today’s technologies may be obsolete tomorrow.
And tomorrow, there will be new challenges.
That’s where we come in.
We don’t wait to react to changes in the marketplace. We proactively create solutions to
problems that don’t yet exist in the digital space. The result is an innovative suite of products and
services that deliver addressability, dynamic interaction, and data and technologies that help our
clients connect to their most valuable customers in the most timely, relevant and powerful ways.
ADDRESSABILITY
Connecting clients with consumers programmatically across display,
mobile, social and video channels, all at the highest point of affinity
DYNAMIC INTERACTION
Delivering customized interaction – whether it be content, entertainment
or experience – that is relevant, salient and resonant and at scale
DATA & TECHNOLOGY
Harnessing data through a centralized service that enables agencies to easily unlock
the insights that fuel actionable insights, meaningful connections and powerful stories

7. Central to VivaKi is our addressable media buying practice, Audience On Demand® (AOD). The first
and most trusted solution of its kind, AOD gives marketers absolute control over their brands and
messages in a fragmented, digital ecosystem. Wrapping proprietary technology and engineering
expertise around the world’s most respected technology and data platforms, AOD identifies and
locates the most valuable audiences, at scale, and delivers messages that matter to them – across
channels and devices – at the highest moment of receptivity.
AD
TECHNOLOGY
DSPs, DMPs, SAPs,
data providers
ADDRESSABILITY
RIGHT PERSON. RIGHT TIME. RIGHT DEVICE. RIGHT PLACE. RIGHT MINDSET.
CLIENT
MEDIA
AGENCY
VIVAKI
AOD

8. DYNAMIC INTERACTION
Our Ventures team identifies emerging partners and solutions that benefit
both clients and the broader organization. We invite pioneering start-ups and
next-generation innovators to work with us to test ideas that favor clients
with first-look access to new products and beta programs, co-development
opportunities and preferred pricing and services.
Finch 15 is our innovation boutique that identifies unique business
opportunities based on market dynamics, consumer behavior and a client’s
brand equity. Their approach to product innovation leads to both new revenue
streams and a strong lift in brand metrics.

9. DATA & TECHNOLOGY
SkySkraper is our centralized data warehouse containing globally standardized media spend and
performance data to help brands drive performance and fuel strategic thinking. Powered by first-, second-and
third-party data acquired through our partnerships with the world’s leading data providers, SkySkraper
does the infrastructural heavy-lifting so agencies can focus on the analytic work that drives client value.
Our Partnerships team collaborates with major media, ad technology and data companies – such
as Microsoft, Google, Yahoo!, Facebook and comScore – on new product development. Benefits
of working with the team include early access to new products, custom and joint product
development, best pricing (tech platforms) and terms, and new revenue stream opportunities.
Benchtools is a strategic planning tool that gives brands the cross-channel marketplace
visibility they need to make better decisions and more efficiently reach their goals.
PLATFORM
AOD Platform is Vivaki’s proprietary, web-based reporting solution that provides access to
campaign performance data. Leveraging AOD Platform, teams are able to effectively and
efficiently achieve the vision of programmatic addressable media buying through seamless
planning, execution and optimization of client campaigns.

10. COLLABORATIVE
DEDICATED
SUPPORTIVE
FUN
INNOVATIVE
STRATEGIC
UNDERSTANDING
DRIVEN
ENTREPRENEURIAL
FLEXIBLE
SUPPORTIVE
ENCOURAGING
INVENTIVE
DRIVEN
MOTIVATED
SMART
FLEXIBLE

11. WE DON’T JUST HIRE PEOPLE
TO WORK IN THE DIGITAL SPACE.
We employ talent to create a new marketplace.
We believe that anyone can have the best ideas, and we empower all our employees to disrupt
the status quo. Our leadership is always accessible, and as part of one of the world’s largest
communications organizations, we work alongside the industry’s best and brightest every day.
While we are a great launching pad for a varied career, “entry level” doesn’t apply, because we
design our own roles, which change as fast as the technology that drives our industry.
We don’t take ourselves too seriously, but we are serious about producing innovative work. We
think in if>then>else statements, whether we’re developing new code or planning weekly happy
hours. And some of us like to dream up new algorithms in our spare time…just because.
Whether you talk in code or keywords, or you just know how to make a good impression, there
is an opportunity to build your career with us.
SEE WHAT WE CAN OFFER YOU.
www.vivaki.com/careers

12. 180 N. LaSalle
Suite 1500
Chicago, Illinois 60601
312.253.5000
www.VivaKi.com
@VivaKi
VivaKi
@vivaki_people
VivaKi
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