2. WE‘RE FINDASENSE
We are geeks, techies, communicators, creatives, bloggers, influencers, entrepreneurs, philosophers,
researchers, followers, travelers, superfans, youtubers, co-creators, planners, life-long learners…
⁰⁰
We are Alternative Consulting People. Born digital.
We are young, international, talented and fun!!!
3. 3
FindASense
MISSION
VISION
VALUES
Use the power of technology to innovate and transform
the way organizations build relationships with people.
Transform how people connect with the greatest
brands, products and ideas in the world.
Agility to adapt to changes.
Interaction to keep the pulse on what matters.
Innovation to get ahead of disruption.
6. OUR CREDENTIALS
PRESENT IN
ALWAYSON TOP 50 COMPANIES TO WATCH - ONCLOUD 2015
WINNERS
SALES & CUSTOMER CARE SERVICES
CUSTOMER INTERACTION CENTER COCA-COLA (IBERIA) 2015
WINNERS
BEST ENTREPRENEURIAL INNOVATION
COCA-COLA MARKETING AWARDS
PROJECT: SOCIAL MEDIA INTERACTION CENTER IBERIA 2013
WINNERS
BEST SOCIAL MEDIA INTEGRATED CAMPAIGN
PROJECT: MOBILE WORLD CONGRESS 2015 - LENOVO
7. “People will forget what yousaid,
theywill forget what you did,
butthey will never forget howyou madethem feel”
CONSUMER EXPERIENCE
What is the intimate moment of experience?
8. “People will forget what yousaid,
theywill forget what you did,
butthey will never forget howyou madethem feel”
CONSUMER EXPERIENCE
What is the intimate moment of experience?
It isthemoment where youfeel the
needto shareyour experience
with others (positive ornegative)
9. DESIGN CONSUMER EXPERIENCE
Around
• Scenarios/Journey
• Relevance ofcontext
• Convenience
• Engagement/feedback
• Mobility
Where the organization is aligned
Where silos are eliminated and allow for collaboration
10. Consumersnow engagewith abrand
Inaphysicalstore
Onanonlinewebsite
Throughacatalogue
Throughsocialmedia
Bycallingabrandrepresentativeonthephone
Byusinganappontheirsmartphone
Withatablet,alaptop,oradesktopcomputer.
& TODAY’S CONSUMER IS OMNI CHANNEL
Marketers now needtoprovide aseamless experience, regardless ofchannel ordevice.
Each piece of the consumer’s experience with the brand should be consistent and complementary.
And we make that possible for brands!
11. Our Methodology
WHAT IS OUR OBJECTIVE?
Create memorable experiences for
consumers with your brand
Generate insights around consumer
behavior
HOW DO WE REACH OUR OBJECTIVES?
1. Communication Channels
Select the appropriate channel to reach each
consumer at the right time and in the right way
2. Our Capabilities
Provide holistic support through consulting,
governance, technology and training
3. Our Practice Areas
Practice areas designed to create coherency and
elevate the consumer experience
12. Our comprehensive, unique offering:
CONSULTING:
Assessment that meets each company where
they are in their consumer journey
GOVERNANCE:
Create guidelines that educate and align
stakeholders
TECHNOLOGY:
Design and evaluate tools to select
technologies that support holistic digital
transformaiton
TRAINING:
Provide personalized solutions and tools to facilitate
internal digital transformation
PROCESS:
Create formal processes to limit human error and
maximize real-time customer interactions
13. Indian retail: Focus points
Design consumer journey to retail store vs making retail only sales channel
Create customized and integrated online-offline shopping experiences
Provide maximum shopper ease and seamless experience across all channels
Integrate CRM with each channel and provide instantaneous shopper support
Identify and target “only” relevant consumers to optimize marketing spend
Use digital channels to penetrate into Tier 2 & 3 cities
15. 15
Consumer Interaction Centre (CIC)
Geographical Positioning
We give service to
Coca-Cola in:
Europe
Spain
Portugal
LATAM
Costa Rica
Guatemala
Honduras
Salvador
Nicaragua
Panama
Colombia
Ecuador
Peru
Paraguay
Uruguay
Social Media Intelligence
Content Excellence
Customer Care & Social Media Management
We started operations in 2014,
developing the world`s largest Social
Media project in Spain and Latin
America for Coca-Cola
It is the Consumer Interaction Center
(CIC), an innovative contact center
with the consumer that integrates
digital strategy and direct contact with
an intelligence and communication
center that has made the brand
strategically enter in a new way
of communication
Bolivia
Chile
Argentina
Venezuela (2015)
Caribbean
Republic
Dominican
Jamaica
Trinidad and
Tobago
French Indies
CASE STUDY
Beverages Company
Services integrated into the CIC
16. 16
Intelligence &
Strategy
Content
Excellence
Care &
Engagement
Listening
Consumer Interaction Centre
CICis atransformingtaskforceto digitizetheclient business
byputtingcustomersat thecentralspot
Weaccomplished2015withaUSD5MofROI,8MFansandmorethan150brandchannelswhereimmediacy,
humanityandoptimismhavebeentherulesofengagement.Protocols,bestpracticesanddocumentshaveproudly
travelledallovertheCICworldwidecommunityandrecognizedourCICasaremarkableleader.
18. Global Apparel Brand
• 400+ retail stores across five continents
• Falling demand on retail stores across Europe & Asia
• E-commerce channels not contributing significantly
• Social & Digital media working in silo
19. Our Approach
Online
Custom
Studio
Retail
Creation of Online Custom Studio on
top of E-Commerce Platform to let end
users customize cloths online
Consistent Experience across Retail, E-
Commerce & Social Media channels
Setting up CIC for 10+ countries and
languages
Driving Engagement which is socially
shareable
Create unique brand experience for the
consumer & drive revenues across
channels
E-Commerce
Social
Media Mobile
20. Informal, cercano, un poc
“canalla”.
Let's stay connected!
For any communication, contact
Vikas Sheth,
Country Manager – India
Email: vikas@findasense.com
Mobile: +91 9643816540
