Despite the smaller screen size, mobile video advertising is gearing up to reach new heights. Video effectively commands attention, and is why mobile video ad spending is already growing faster than any other digital advertising format. Data from a Q1 2016 ad buyer report by Cowen and Company reckons U.S. mobile video ad spend will not only double in the next two years - reaching $9.9 billion - but will also overtake desktop for the first time. Come find out how to improve your mobile video monetization strategy.
9. Give Your Users Mobile Video
Terrence Coles
VP of Supply Partnerships, Americas
Terrence.Coles@smaato.com
10. ABOUT SMAATO
Smaato is the leading global real-time advertising platform for mobile publishers
and app developers. Smaato runs the world’s largest independent mobile ad
exchange and has been pioneering innovative, mobile-first solutions for publishers
since 2005.
Smaato’s SPX is a global, intelligent and free-to-use self-service platform & ad
server that brings native, video and real-time advertising to over 90,000 app
developers and mobile publishers. The company’s worldwide reach and extensive
network of demand partners provides a massive variety of advertisers with one
single integration. Smaato manages over 10 billion ads every day around the world,
across over 1 billion unique mobile users each month.
San Francisco, CA
T: +1 (650) 286-1198
americas@smaato.com
New York City, NY
Tel: +1 (646) 650-5030
americas@smaato.com
Hamburg, Germany
T: +49 (40) 3480 9490
emea@smaato.com
Singapore, SG
T: +65 63366 254
apac@smaato.com
Thank you!
Editor's Notes
Marketers and advertisers will use a blend of both static and video images
You’ve got to be aware of the potential for video
Video will make a greater impact on their subjects
Help them understand that
Smaato's latest Global Trends in Mobile Advertising report:
Mobile video ads drove 11X higher eCPM for publishers – Can we add this stat to the slide plus maybe a graphic of a phone with a video ad showing
- That’s 1,042% uplift over traditional ad formats in Q1 2016
Cowen and Company predicts that: -
By 2018, ad spend in mobile video will not only double
- (at $9.9 billion)
- But will also overtake desktop video in the U.S. (can we illustrate this in the slide with maybe a bracket showing the delta??)
A video ad is viewable when at least 50%
of the ad’s pixels are visible on a screen
for at least 2 consecutive seconds,
as defined by the Media Rating Council (MRC)
in conjunction with the Interactive Advertising Bureau (IAB)
Video Plays:
When more than 50% is visible
Muted
Video Pauses:
When less than 50% is visible
User moves to a different screen
Video Ends:
Replay button displays
Call-to-action appears