The Billion Dollar Question: How to Monetize the Digital Opportunity?
Despite high viewership for prime-time shows online and the early success of program aggregation services like Hulu and Veoh, advertising revenue for video on the Web remains a tiny fraction of television advertising revenue. There’s plenty of confusion about what types of online ads work best: pre-rolls, in-stream, in-page, banners, branded ads or sponsorships? What are the most successful revenue models? Is there an organizing framework that allows stakeholders to think about where the future might be? What will be required to win?