This is a series of lectures I gave at Birkbeck College - clearly the notes are not extensive but if anyone would like to chat them through then feel free to talk directly to me.

1. DISRUPTION: AN INTRODUCTION DISRUPTION
TO THE DIGITAL WORLD

2. 1. DISRUPTION: AN INTRODUCTION TO THE DIGITAL
WORLD
An overview of the emergence of digital. The movement form static and fixed extensions of existing practices to the
appearance of and shift to platforms. Ask yourself this question, what is the difference between CNN.com and
Huffingtonpost.com? How come everyone is now a photographer? How do businesses make money? What has this
done to traditional businesses?
The latest tech on the hype cycle is 3D printing, it has the potential to completely disrupt and change the
manufacturing sector. How are people exploiting this tech and how is it affecting business?

3. Its fair to say that
there's been an
explosion of
channels.

5. It took radio broadcasters 38
years to reach an audience of
50 million, television 13 years,
the Internet just four.
http://www.un.org/cyberschoolbus/briefing/technology/tech.pdf

6. BBC Interactive TV. Early pilots. - YouTube Endemol Worldwide Brands - Welcome to Endemol Worldwide Brands
THE QUBE INITIATIVE 1978 - YouTube The Lizzie Bennet Diaries | An online adaptation of Jane Austen's Pride and Prejudice
QUBE - TALENT SEARCH - LARRY ODEBRECHT - YouTube Hazel Grian X Media Storyteller
Interactive TV Ads on iPhone - YouTube thehiddenpark.com
The Million Pound Drop Lance Weiler :: Writer, Director & Experience Designer for Film, TV, and Games.
ABBY Evelyn Interactive www.columbia.edu/cu/business/courses/download/B9201-
The Wilderness Downtown XX/carey/history_of_interactive_tv.pdf
LULU - 1ST INTERACTIVE TV DRAMA (2) - YouTube YouTube Creators & Partners
KateModernLG15's Channel - YouTube The Collapse of Print Advertising in 1 Graph - Derek Thompson - Business - The
Battlefront III | Home | battlefront.co.uk Atlantic
i-docs | interrogating the field of interactive documentary 4 Principles For Creating Change, And 4 Barriers That Make It Harder | Co.Exist: World
KateModern - Wikipedia, the free encyclopedia changing ideas and innovation
lonelygirl15 - Wikipedia, the free encyclopedia The Flight From Conversation - NYTimes.com
lonelygirl15's Channel - YouTube Digital Art - Interactive realtime Video Installation - YouTube
Star Trek Phase 2 | The Original Five Year Mission Continues NABC Value Creation
Star Wars Uncut Marketing is the next big money sector in technology — Tech News and Analysis
lifeinaday's Channel - YouTube List of open innovation and crowdsourcing projects at banks and financial services |

7. WHAT ARE THE FEATURES OF THIS NEW WORLD?
• Real-time
• Distributed
People
• The Cloud
• Social platforms
• Sharing/recommend • Crowds
• Websites • YouTube
• DATA
• Micro sites • Rich media
• Email • Interactive Ads • Filters
• Streaming video • SMS • Co-creation
• Banners etc. • Mash Up’s
• Forums • iFrames • Aggregation
• Closed systems (twtv) • Traditional media • LBS
digital “stretch”
• Red Button • Deep personalisation
• iPlayer • Applications
• Sky+
• Integrated cloud based ecrm
• User channels on online services

8. HYPE CYCLE
A technology reaches the "plateau of
In the next phase, a frenzy of publicity typically productivity" as the benefits of it
generates over-enthusiasm and unrealistic expectations. become widely demonstrated and
There may be some successful applications of a accepted. The technology becomes
technology, but there are typically more failures. increasingly stable and evolves in
second and third generations. The final
height of the plateau varies according
to whether the technology is broadly
applicable or benefits only a niche
market.
Although the press may have stopped
covering the technology, some businesses
continue through the "slope of
enlightenment" and experiment to
understand the benefits and practical
application of the technology.
Technologies enter the "trough of
disillusionment" because they fail to meet
expectations and quickly become
The first phase of a hype cycle is the unfashionable. Consequently, the press
"technology trigger" or breakthrough, product usually abandons the topic and the
launch or other event that generates significant technology.
press and interest.

10. DATA & BEHAVIOUR
1. Government using nudge behaviour to reduce fraud
2. Using big data to predict someone’s health
3. How work will change

11. DATA & PEOPLE
Daily
Usage Reads
Weekly Comments/
Usage
Tags
Monthly
Edits/
Usage
Organises
Rare Advocate/
usage Partner
Businesses need to gather data and
use it by connecting the dots to
understand what type of interactive
customer they are dealing with
The social graph describes the
relationships between individuals
Foru online, as opposed to the concept of
ms Foru a social network, which describes
ms relationships in the real world. the
challenge is how to map this and
meaningfully use it.