The document discusses mLabs, which are regional centers that encourage and support mobile innovators and entrepreneurs. The mLabs provide business incubation, access to markets and financing, and work with various partners including CSIR Meraka, the Innovation Hub, Innovation Lab, and Ungana Afrika. The goal of mLabs is to support mobile innovation and businesses in Africa that are sustainable and scalable, and promote service delivery through mobile channels.

1. Overview
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Ben Zaaiman

2.  Introductionto mLab
 Overview of Mobile Opportunities
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4.  Regional mLabs
 Linking mobile
entrepreneurs
 Business incubation
 Access to markets
overseas
 Access to finance
 International working
groups for ICT and
agribusiness entrepreneurs
and incubators
 ICTs and innovation
systems in agriculture
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6.  CSIR Meraka
◦ 250 Researchers
◦ Mobile apps unit
 Innovation Hub
◦ S&T park
◦ Provincial mobile cluster
 Innovation Lab
◦ Innovation specialists
 Ungana Afrika
◦ Scalable enterprises in
emerging markets
through technology
 DST
◦ Major local funder
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8.  The mLab
encourages and
supports mobile
innovators &
entrepreneurs to
grow their ideas to
full impact.
 The mLab advocates
for and supports the
use of the mobile
channel in service
delivery.
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13.  Mobile innovation
◦ From Africa
◦ For Africa
 Mobile businesses
◦ Sustainable
◦ Scalable
 Servicedelivery
through the mobile
channel
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14. Industry Overview
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15. The Economist – 8 Oct 2011
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16. The Economist – 8 Oct 2011
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17. The Economist – 8 Oct 2011
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18. The Economist – 8 Oct 2011
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19. Source: IDC 2011
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20. Source: IDC 2011
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25.  Smartphone penetration: 6-8%
 Most popular phone on MXIT: Samsung
E320
 Most popular phone in the world: Nokia
1100
 Blackberry is exploding:
◦ 2009: 0.5% market share
◦ 2011: 4.9% market share
 Nokia:39%
 Samsung: 30%
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26.  South African PC
penetration is
below 6% of
households
 Broadband is 4%
 Fixed broadband is
0.5%
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27. Wealthy
Working Class
Bottom of the
Pyramid
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28. 44%
43%
10.9 m users
42%
41%
40%
39%
38% Growth in 2011
37%
36%
35%
34%
Data Revenues Active Data User
Growth
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30. Performance demanded at the
Product Performance
high end of the market
• Cheaper
• Simpler
• Smaller
• More convenient
• More accessible
Performance demanded at the
low end of the market or in a
new emerging segment
time
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34. Source: The Economist 10/2/2011

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36. expectations
Activity beyond
Supplier early adopters
proliferation
Negative press begins
Mass media High-growth adoption
hype begins phase starts: 20-30%
Supplier consolidation
and failures of the potential
Early adopters
audience has adopted
investigate
the innovation
1st gen products, 2nd / 3rd rounds Methodologies & best
high prices, of VC funding practices developing
lots of customisation
needed Less than 5% of
the potential audience 3rd gen products,
Start-up companies, has adopted fully out of the box, product
1st round of VC
suites
funding
2nd gen products,
some services
R&D
Technology Peak of Inflated Trough of Plateau of
Trigger Expectations Disillusionment Slope of Enlightenment Productivity
time
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37. expectations
Content-enriched services Ultra-high-speed broadband Internet
Gamification Internet TV
Group buying NFC payment
Mobile coupons Augmented reality
Rich comms suite Mobile health monitoring
Mobile money transfer
HD voice
Mobile VOIP
Ensemble interactions Social gaming
Mobile sports & fitness Mobile OTA payment Mobile music
Network Mobile streaming
Mobile virtual worlds Indoor positioning DVR Online search
Social TV Barcode marketing Mobile app video Mobile TV
Mobile security apps Voice to text Mobile ticketing stores Mobile streaming
conversion svcs Mobile social IM
TV widgets networks
Mobile learning Location-based
Personal cloud Mobile banking
Mobile advertising services
3D TV services IPTV
Consumer
telepresence
Technology Peak of Inflated Trough of Plateau of
Trigger Expectations Disillusionment Slope of Enlightenment Productivity
time
Source: Gartner 2011
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39. Wi-Fi personal area networks Smartphone hypervisors
expectations
Haptics Internet TV
Mobile
HD link Wireless power Augmented reality
Glonass HD voice NFC Dual noise cancellation
Ensemble MEMS MEMS gyroscopes Bluetooth 4.0
interactions displays
Wireless Electrovibration
video 60GHz Quantum Mobile money transfer
Volumetric & tunnelling Mobile VOIP
holographic composite Social gaming
displays 802.11ac Mobile OTA payment Mobile music
Mobile Wi-Fi direct Network Mobile streaming
Indoor positioning DVR Online search
transphones 802.11ad
Barcode marketing Mobile app video Mobile TV
Cellular – Wi-Fi stores
Voice to text Mobile ticketing Mobile streaming
authentication
conversion svcs Mobile social IM
Quantum dot networks
displays Mobile learning Location-based
Mobile banking services
Photonic crystal Mobile advertising
IPTV
displays
Bio-acoustic
sensing
Technology Peak of Inflated Trough of Plateau of
Trigger Expectations Disillusionment Slope of Enlightenment Productivity
time
Source: Gartner 2011
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40.  Citizens save on:
◦ Not taking off work
◦ Not travelling
◦ Not queuing
◦ Having a record of
interactions
◦ Leapfrogging inefficient
intermediaries
 Institutions save on:
◦ Automated enquiries
◦ Smaller branches
◦ Fewer multiple visits
 Mobile reaches everyone
and everywhere
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41. • Cheaper
• Simpler
• Smaller
• Convenient
• Accessible
• Leapfrogs
obstacles
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