publishing:tension and attentionPaul SquiresEVA London
PeriniImpericaXpesoPerera (Book Hackday, BookHackers, OxPub, Silicon Isis)
caution  this presentation contains         references to       cars, television, popular music, and kids tv.(and some stu...
video clipman and machine in perfect harmonyhttp://www.youtube.com/watch?v=p7jiTlv9wwI© Ford of Europe
man and        the machine     good oldin perfect     days harmony
quality is subjective.regulated quality is highly subjective.
galtung and ruges model ofselective gatekeeping 1965a model of the way in which eventsare selected as being newsworthyand ...
the day of easy money [for newspapers] is gone.some newspapers have shrunk, and more havedied than we like to talk about.m...
you cant just batten down yourbusiness, and hope this thing willf**k off. you have to fight your wayout of it into a bette...
complex      when it interesting   was all                 sonot everyone   simple   gets it
now
attentioneyeballsrevenue
the network is the computer        John Gage, Sun
everything has a price.     the problem isknowing how much to pay.
every word has monetary value
app revenue gravity                      Annual cost   Annual cost                      (app)         (print)          Gua...
app revenue gravity                          Wired app sales 2010 (US)                          Source: Kinsman / PC Mag  ...
app revenue gravity                      Source: Malcolm Coles
attentioneyeballsrevenue
”every great dialogue starts with a great monologue. surely brands should be in that business? you need to finish the conv...
cross-fertilisation at haymarket                                              pr week    pr week                          ...
cross-fertilisation at vice                              creators                               project        magazine   ...
id rather a brand didn’t talk to meacross multiple platforms, if theydid not have much to say in thefirst place.Anjali Ram...
video clipthink big at the beginning (startups)http://www.youtube.com/watch?v=5_CjpYSLiWI© BBC
differentiation: a summary           short-form                long-form           tech first               people first  ...
build platforms and reachwithout significant investment                                 imperica.com                      ...
and give back      (Ubuntu/Kubuntu, LibreOffice, LAMP et al...)
and what ofthe future?
you cant predict the future,  but you can prepare for it.University of North London ad campaign, 1994
i cannot see further than my next visit to the toilet,let alone predict the next dominant concept,and neither can anyone e...
thank youpaul.squires@perininetworks.com@imperica© 2011 Perini Networks Europe Ltd. CC BY-NC-NDFlickr: Hyundai Stellar/Pon...
Publishing: tension and attention
Publishing: tension and attention
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Publishing: tension and attention

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Paul Squires' keynote presentation to EVA London, July 2011 (slightly edited).

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Publishing: tension and attention

  1. 1. publishing:tension and attentionPaul SquiresEVA London
  2. 2. PeriniImpericaXpesoPerera (Book Hackday, BookHackers, OxPub, Silicon Isis)
  3. 3. caution this presentation contains references to cars, television, popular music, and kids tv.(and some stuff about digital publishing)
  4. 4. video clipman and machine in perfect harmonyhttp://www.youtube.com/watch?v=p7jiTlv9wwI© Ford of Europe
  5. 5. man and the machine good oldin perfect days harmony
  6. 6. quality is subjective.regulated quality is highly subjective.
  7. 7. galtung and ruges model ofselective gatekeeping 1965a model of the way in which eventsare selected as being newsworthyand their importance relative to eachother, first passing through the mediagatekeeping filter (essentiallypersonal opinion based onexperience), then the analysis of theirnews value
  8. 8. the day of easy money [for newspapers] is gone.some newspapers have shrunk, and more havedied than we like to talk about.more will shrink and die if we do not meet ourpresent-day problems.Richard W. Slocum, ANPA, 1954
  9. 9. you cant just batten down yourbusiness, and hope this thing willf**k off. you have to fight your wayout of it into a better future.Andy Sandoz
  10. 10. complex when it interesting was all sonot everyone simple gets it
  11. 11. now
  12. 12. attentioneyeballsrevenue
  13. 13. the network is the computer John Gage, Sun
  14. 14. everything has a price. the problem isknowing how much to pay.
  15. 15. every word has monetary value
  16. 16. app revenue gravity Annual cost Annual cost (app) (print) Guardian £4 £230 Wired $60 $10 Sources: Teleread, Malcolm Coles
  17. 17. app revenue gravity Wired app sales 2010 (US) Source: Kinsman / PC Mag 120000 100000 80000 Wired app 60000 Wired print Sales 40000 20000 0 1 2 3 Month
  18. 18. app revenue gravity Source: Malcolm Coles
  19. 19. attentioneyeballsrevenue
  20. 20. ”every great dialogue starts with a great monologue. surely brands should be in that business? you need to finish the conversation somewhere thats more conducive: eventually youre going to want to get home from the bar.”Richard Huntington
  21. 21. cross-fertilisation at haymarket pr week pr week forum brand campaign campaign republic awards media week media week awards revenue opps brand republic: paywall
  22. 22. cross-fertilisation at vice creators project magazine (intel) virtue mother website board (vice / vbs) (dell) revenue opps vice / vbs: no paywall
  23. 23. id rather a brand didn’t talk to meacross multiple platforms, if theydid not have much to say in thefirst place.Anjali Ramachandran
  24. 24. video clipthink big at the beginning (startups)http://www.youtube.com/watch?v=5_CjpYSLiWI© BBC
  25. 25. differentiation: a summary short-form long-form tech first people first closed editorial brief open editorial brief no editorial position strong editorial position newspaper magazine daily daily
  26. 26. build platforms and reachwithout significant investment imperica.com mobile content Kindle (KFP) xpeso @imperica Flickr
  27. 27. and give back (Ubuntu/Kubuntu, LibreOffice, LAMP et al...)
  28. 28. and what ofthe future?
  29. 29. you cant predict the future, but you can prepare for it.University of North London ad campaign, 1994
  30. 30. i cannot see further than my next visit to the toilet,let alone predict the next dominant concept,and neither can anyone else.Mel Croucher
  31. 31. thank youpaul.squires@perininetworks.com@imperica© 2011 Perini Networks Europe Ltd. CC BY-NC-NDFlickr: Hyundai Stellar/Pony (MSVG), Ford Sierra (hha124l), Jarvis Cocker (Modernboy1974),Philadelphia (Kevin Burkett), Monocle (HEI)

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