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Are You Ready to Form Voltron? (June 2010)

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Ridiculously swift 10-minute introduction to T-shaped people and why they are important within integrated creative agencies. Presented on June 7th 2010 at the Boulder Digital Works 'Evolve' Event at the ADC in NY, as part of Internet Week.

In addition to sketching out why these hybrid people are so important in creating new forms of output, I briefly touch on the importance of the agency implementing the right kind of 'operating system' (the processes, values and culture within a company) if the fancy new 'software' is going to run smoothly.

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Are You Ready to Form Voltron? (June 2010)

  1. 1. Boulder Digital Works Evolve! Are You Ready to Form Voltron? A 10-minute presentation, June 7 2010 Art Directors Club, Internet Week, New York © BBH New York, June 2010. Licensed under CC. Some rights reserved.
  2. 2. Ben Malbon Executive Director of Innovation, BBH New York Founding Partner, BBH Labs
  3. 3. T-shaped people. And why they’re important. 3
  4. 4. How Commander Keith, Pidge, Lance, Sven & Hunk . . . . . . transmute into Voltron 4
  5. 5. For us, it’s not about ‘being digital’. It’s about being integrated. 5
  6. 6. Being integrated means ‘getting’ digital. And ‘getting’ digital is as much about new behaviors as new skills. 6
  7. 7. What we produce has evolved. 7
  8. 8. What we produce has evolved. And so how we produce it also needs to evolve. 8
  9. 9. ‘Then’ 9
  10. 10. ‘Then’ Now OUTSIDE COLLABORATORS TECHNOLOGY MEDIA PRODUCTION CREATIVE STRATEGY 10
  11. 11. ‘Then’ Now © BBH LLC & Made By Many Ltd Licensed under CC Some rights reserved 11
  12. 12. ‘Then’ Now 12
  13. 13. This requires an evolved set of resources. 13
  14. 14. We need people fluent in at least one language. But literate in many. 14
  15. 15. We need T-shaped people. 15
  16. 16. COLLABORATIVE AWESOME
  17. 17. APPETITE FOR COLLABORATION: LITERACY & ENTHUSIASM FOR OTHER DISCIPLINES; EMPATHY CORE SKILL AS CONTRIBUTION AREA OF AWESOMENESS: TO CREATIVE PROCESS
  18. 18. How do you know when you’re looking at a T- shaped person? Well, a resume or portfolio is not enough. 18
  19. 19. I-shaped T-shaped Me We Big: 1+1=2 Better: 1+1=3 I can teach I can learn Linear Networked Closed Open
  20. 20. T-shaped people are not enough on their own. They need the right operating system in place to run effectively. 20
  21. 21. Operating system not ready? Then even the best software will fail. 21
  22. 22. (Note: this is the part that most agencies forget. Busy hiring in awesome people, but running on old OS.) 22
  23. 23. © BBH LLC & Made By Many Ltd Licensed under CC Some rights reserved
  24. 24. Think: what’s your plan for Forming Voltron? It had better be *at least* this good . . . 25
  25. 25. Thank you ben.malbon@bbh-labs.com http://bbh-labs.com @BBHLabs @malbonnington http://bdw.colorado.edu/ @bdwcu 27

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