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DESIGN BRIEF
                                                                       Technological advancements have brought about a
                                                                       convergence that brings together a large variety of
                                                                       devices onto a single platform. IPTV is an example.
                                                                       Here, television entertainment comes together with
                                                                       computers and telephones to allow customized con-
                                                                       tent, instant interactivity and feedback. While this is
                                                                       exciting and opens up a host of possibilities for end
                                                                       users, it also can be baffling, calling for technologi-
                                                                       cal skills that end users may not possess.
                                                                         Television viewership is not restricted to any
                                                                       single class of people. Television has something for
                                                                       everybody and there is scarce anyone today, who
                                                                       does not watch television. But, research shows that
                                                                       television viewership is highest amongst the elderly,
                                                                       housewives and children โ€“ distinct groups of people
                                                                       who may not necessarily possess the technological
                                                                       know how or skills to make sense of and navigate
                                                                       the host of options that IPTV makes possible. Yet,
                                                                       IPTV and what it allows โ€“ on demand videos, social
                                                                       interaction, on screen shopping, connectivity etc.
PROPOSAL v2.0                                                          โ€“ is perhaps most relevant to these very groups. A

IPTV INTERACTION
                                                                       retired old man, for example, may spend a lot of his
                                                                       time watching the news on TV. Can he use the same
CLIENT BASED & EXPLORATION                                             medium to constantly stay connected to his children
                                                                       who may be far away? Can he get instant access to
                                                                       his doctors and interact with them using the same
                                                                       medium? Can he use television to stay in touch with
                                                                       friends and can he share something he has just
                                                                       seen with them? Can he use the medium to share
                                                                       his expertise, knowledge and wisdom with people
                                                                       who might find it useful? All of this is possible but, to
                                                                       bring these benefits to primary users, it is important
                                                                       to make IPTV accessible, simple and intuitive without
                                                                       compromising on its capabilities. This is the design
                                                                       brief I intend going with โ€“ how do we reach the ben-
                                                                       efits of IPTV to the most relevant user groups.
                                                                         UtStarCom is a multinational company involved in
                                                                       providing IPTV solutions across the world. I intend to
                                                                       work on this design project with them. The project
                                                                       would essentially do the following:

                                                                       โ€ข Understand the IPTV technology in terms of capa-
                                                                         bilities and what it can do today.
                                                                       โ€ข Explore what more IPTV can do and will do in the
                                                                         near future.
                                                                       โ€ข Research and study of primary and secondary user
                                                                         groups.
                                                                       โ€ข Mapping user group requirements and wishes to
                                                                         IPTV capabilities.
                                                                       โ€ข Explore ways and means of bringing IPTV capa-
                                                                         bilities and applications to the user groups in an
                                                                         understandable and comprehensible manner.




Arjun Gehlot | Visual Communication | Srishti School of Art & Design                                                  Page 01/02
While working on the above, I would attempt to
                                                                       keep the need for hardware to the barest minimum
                                                                       โ€“ technology would be present but invisible so that
                                                                       people can interact in ways they know best โ€“ by talk-
                                                                       ing, moving, body language and the like. Yet, the aim
                                                                       is not to go totally blue sky. Design solutions would
                                                                       be applicable with either todays technology or with
                                                                       other fast emerging ones.
                                                                          The solutions would be finally presented as user
                                                                       scenarios either in the form of a digital presenta-
                                                                       tion, book or film. Depending on the solutions that
                                                                       emerge, detailed flow charts may also be made.


                                                                       RESEARCH QUESTIONS
                                                                       โ€ข How will IPTV evolve in the future? What form will
                                                                         it take and what roles will it play?
                                                                       โ€ข How do you allow user interaction with the least
                                                                         amount of hardware?
                                                                       โ€ข How intuitive and responsive can we make tech-
                                                                         nology?
                                                                       โ€ข How do we ensure personal interaction and yet
PROPOSAL v2.0
                                                                         remain accessible to the large variety of differently
IPTV INTERACTION                                                         sensitised people across the world?
CLIENT BASED & EXPLORATION
                                                                       PROCESS
                                                                       โ€ข Analysis and research of users who engage with
                                                                         television today.
                                                                       โ€ข Research on emerging and prevalent trends -
                                                                         Application of gaming, online shopping, social
                                                                         networking etc.
                                                                       โ€ข Analysis and research on IPTV technology and the
                                                                         possibilities it opens up.
                                                                       โ€ข Analysis and research on major IPTV systems
                                                                         across the world.
                                                                       โ€ข Building a repository of required or desired inter-
                                                                         actions.
                                                                       โ€ข Prototyping a mockup of the system in for of future
                                                                         scenarios.

                                                                       MATERIAL/RESOURCES
                                                                       โ€ข UTStarCom reports/research and labs.
                                                                       โ€ข Michelle Cherian & Anders Sandell - Interaction
                                                                         Designers
                                                                       โ€ข Guides from the Industry. (Still trying to contact)
                                                                       โ€ข Simulation applications like Flash.
                                                                       โ€ข User Tests
                                                                       โ€ข The Srishti School Library




Arjun Gehlot | Visual Communication | Srishti School of Art & Design                                                 Page 02/02

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Arjun Gehlot Diploma Proposals Iptv

  • 1. DESIGN BRIEF Technological advancements have brought about a convergence that brings together a large variety of devices onto a single platform. IPTV is an example. Here, television entertainment comes together with computers and telephones to allow customized con- tent, instant interactivity and feedback. While this is exciting and opens up a host of possibilities for end users, it also can be baffling, calling for technologi- cal skills that end users may not possess. Television viewership is not restricted to any single class of people. Television has something for everybody and there is scarce anyone today, who does not watch television. But, research shows that television viewership is highest amongst the elderly, housewives and children โ€“ distinct groups of people who may not necessarily possess the technological know how or skills to make sense of and navigate the host of options that IPTV makes possible. Yet, IPTV and what it allows โ€“ on demand videos, social interaction, on screen shopping, connectivity etc. PROPOSAL v2.0 โ€“ is perhaps most relevant to these very groups. A IPTV INTERACTION retired old man, for example, may spend a lot of his time watching the news on TV. Can he use the same CLIENT BASED & EXPLORATION medium to constantly stay connected to his children who may be far away? Can he get instant access to his doctors and interact with them using the same medium? Can he use television to stay in touch with friends and can he share something he has just seen with them? Can he use the medium to share his expertise, knowledge and wisdom with people who might find it useful? All of this is possible but, to bring these benefits to primary users, it is important to make IPTV accessible, simple and intuitive without compromising on its capabilities. This is the design brief I intend going with โ€“ how do we reach the ben- efits of IPTV to the most relevant user groups. UtStarCom is a multinational company involved in providing IPTV solutions across the world. I intend to work on this design project with them. The project would essentially do the following: โ€ข Understand the IPTV technology in terms of capa- bilities and what it can do today. โ€ข Explore what more IPTV can do and will do in the near future. โ€ข Research and study of primary and secondary user groups. โ€ข Mapping user group requirements and wishes to IPTV capabilities. โ€ข Explore ways and means of bringing IPTV capa- bilities and applications to the user groups in an understandable and comprehensible manner. Arjun Gehlot | Visual Communication | Srishti School of Art & Design Page 01/02
  • 2. While working on the above, I would attempt to keep the need for hardware to the barest minimum โ€“ technology would be present but invisible so that people can interact in ways they know best โ€“ by talk- ing, moving, body language and the like. Yet, the aim is not to go totally blue sky. Design solutions would be applicable with either todays technology or with other fast emerging ones. The solutions would be finally presented as user scenarios either in the form of a digital presenta- tion, book or film. Depending on the solutions that emerge, detailed flow charts may also be made. RESEARCH QUESTIONS โ€ข How will IPTV evolve in the future? What form will it take and what roles will it play? โ€ข How do you allow user interaction with the least amount of hardware? โ€ข How intuitive and responsive can we make tech- nology? โ€ข How do we ensure personal interaction and yet PROPOSAL v2.0 remain accessible to the large variety of differently IPTV INTERACTION sensitised people across the world? CLIENT BASED & EXPLORATION PROCESS โ€ข Analysis and research of users who engage with television today. โ€ข Research on emerging and prevalent trends - Application of gaming, online shopping, social networking etc. โ€ข Analysis and research on IPTV technology and the possibilities it opens up. โ€ข Analysis and research on major IPTV systems across the world. โ€ข Building a repository of required or desired inter- actions. โ€ข Prototyping a mockup of the system in for of future scenarios. MATERIAL/RESOURCES โ€ข UTStarCom reports/research and labs. โ€ข Michelle Cherian & Anders Sandell - Interaction Designers โ€ข Guides from the Industry. (Still trying to contact) โ€ข Simulation applications like Flash. โ€ข User Tests โ€ข The Srishti School Library Arjun Gehlot | Visual Communication | Srishti School of Art & Design Page 02/02