Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Presentation for Greater Atlanta Electric League, 2013

426 views

Published on

A presentation I gave to the Greater Atlanta Electric League.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Social Media Presentation for Greater Atlanta Electric League, 2013

  1. 1. 5 Steps for Social Media Success @desireescales
  2. 2. THANK YOU!
  3. 3. Experience • • • • • Worldwide Client Base Webby Award Honoree 2011 Microsoft Case Study 2011 16 Years of Experience Featured Expert USAToday, NBC Nightly News, 11Alive, CBS News, AJC • 55,000 Followers Online
  4. 4. What Is Social Media Marketing • • • • • • Connector, Human to Human Generation C Mobile Research Tool Transactional Customer Lifecycle
  5. 5. If You’re Not Participating, You Risk Extinction You Risk Extinction
  6. 6. “Over 40 percent of the companies that were at the top of Fortune 500 in 2000 were no longer there in 2010.” -- Babson College Study
  7. 7. It’s About Capturing Leads • • • • • • • • eBooks Blog Posts Social Sharing Articles Newsletters Webinars Podcasts Video
  8. 8. “Teach people what you do and they’ll hire you to do it.” ” ”
  9. 9. Build a Circle of... Trust
  10. 10. Benefits of Being Social • Improved social signals (which are a factor in the search ranking algorithm). • Company branding • Improved brand awareness • Word-of-mouth advertising • Increased customer loyalty and trust
  11. 11. ComEd “Coolest Summer Ever” • • • • • • Facebook Contest Gained 31,000 fans Listening and Informing Give Partners a way to Share Word-of-mouth advertising Prizes at Zoos, Museums, Ballparks Improved audience reach and influence
  12. 12. • • • • • Video Tips Images Contests Blog Posts Free Reports for Facebook
  13. 13. Tips for Twitter • • • • • Share Blog Posts Share Other People’s Posts Industry News Share Stories Use Hashtags Ex. #ElectricCompany
  14. 14. Tips for YouTube • • • • • People Stay 5x Longer on Sites with Video Create a Channel How To Videos Success Stories Testimonials
  15. 15. Tips for LinkedIn • • • • • Create a Company Page Post Videos, Blog Posts and Images Join Groups Ask for Introductions Research
  16. 16. Final Tips • Hootsuite.com (Allows posting to multiple channels) • ElectricalMarketing.com • StartOne at a Time • Be Consistent • Keep Expectations Realistic • Don’t Overshare • 30 Minutes Per Day
  17. 17. Desiree Scales, CEO Bella Web Design, Inc. 770 509 8797 www.bellawebdesign.com Twitter: @desireescales

×