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Don Tapscott: Corporate Meeting

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Presentación de Don Tapscott para el Entel Summit 09

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Don Tapscott: Corporate Meeting

  1. 1. Innovation and Competitiveness in the Age of Mass Collaboration Don Tapscott, Chairman, nGenera Insight Twitter: dtapscott June 18, 2009
  2. 2. Surviving and Thriving in the New Economy: Street Cred | © 2008 nGenera. All Rights Reserved. BUST - 1981 Trigon Systems Group BUST - 1991: New Paradigm Corporation BUST - 2001: New Paradigm Syndicated Research Programs BUST - 2008: nGenera
  3. 3. Current Crisis | © 2008 nGenera. All Rights Reserved.
  4. 4. The Global Recession | © 2008 nGenera. All Rights Reserved.
  5. 5. Job Losses in Recent Recessions | © 2008 nGenera. All Rights Reserved.
  6. 6. A Turning Point in History: Failing Institutions | © 2008 nGenera. All Rights Reserved.
  7. 7. Other Failing Institutions <ul><li>Intellectual property system </li></ul><ul><li>Transportation industry </li></ul><ul><li>Marketing industry </li></ul><ul><li>Music industry </li></ul> | © 2009 nGenera. All Rights Reserved.
  8. 8. Corporate Reaction to Crisis | © 2008 nGenera. All Rights Reserved.
  9. 9. The Dangers | © 2008 nGenera. All Rights Reserved. <ul><ul><li>Damaging your company </li></ul></ul><ul><ul><li>You emerge looking demographically like Italy </li></ul></ul><ul><ul><li>You miss opportunities to retool, reinvent, and realign for success as market conditions change </li></ul></ul>
  10. 10. A Burning Platform for Change | © 2008 nGenera. All Rights Reserved.
  11. 11. WEB 2.0 Four Drivers for Change | © 2009 nGenera. All Rights Reserved.
  12. 12. Web 2.0 Web 2.0 | © 2009 nGenera. All Rights Reserved. THE THING
  13. 13. The Thing: The “Beyond Microwave” Internet-enabled microwave Swipe product barcode “ knows” settings for 4,000 different products Updates data via the Internet | © 2009 nGenera. All Rights Reserved.
  14. 14. Web 2.0 Web 2.0 THE THING | © 2009 nGenera. All Rights Reserved. BROADBAND MOBILITY
  15. 15. Mobility: Google Bids $4.6 Billion on Wireless Spectrum Technology Revolution | © 2009 nGenera. All Rights Reserved.
  16. 16. Web 2.0 Web 2.0 | © 2009 nGenera. All Rights Reserved. THE THING BROADBAND MOBILITY GEO- SPATIALITY
  17. 17. Geospatiality: GyPSy | © 2009 nGenera. All Rights Reserved.
  18. 18. Geospatiality: Live Traffic At Your Fingertips With IntelliOne | © 2009 nGenera. All Rights Reserved.
  19. 19. Web 2.0 Web 2.0 | © 2009 nGenera. All Rights Reserved. THE THING GEO- SPATIALITY TRUE MULTIMEDIA BROADBAND MOBILITY
  20. 20. True Multimedia: Digital Humans | © 2009 nGenera. All Rights Reserved.
  21. 21. True Multimedia: Raymond Kurzweil | © 2009 nGenera. All Rights Reserved.
  22. 22. Web 2.0 Web 2.0 TRUE MULTIMEDIA | © 2009 nGenera. All Rights Reserved. THE THING GEO- SPATIALITY WEB SERVICES BROADBAND MOBILITY
  23. 23. Web 2.0: Web Services | © 2009 nGenera. All Rights Reserved. Websites Distributed Computing HTML XML/SOAP/UDDI Presentation Programmability Browse Web Sites Networked Business Models 1995 – Web 1.0 2000 – Web 2.0
  24. 24. Web Services: Yahoo Pipes Technology Revolution | © 2009 nGenera. All Rights Reserved.
  25. 25. Web Services: Viewzi - 3D Cloud Photos Technology Revolution | © 2009 nGenera. All Rights Reserved.
  26. 26. Web Services: Google’s Chrome Browser Technology Revolution | © 2009 nGenera. All Rights Reserved.
  27. 27. Web 2.0 Web 2.0 WEB SERVICES TRUE MULTIMEDIA INTEGRATION | © 2009 nGenera. All Rights Reserved. THE THING GEO- SPATIALITY BROADBAND MOBILITY
  28. 28. Web 2.0: Integration | © 2009 nGenera. All Rights Reserved.
  29. 29. <ul><li>Proprietary </li></ul><ul><li>Monolithic </li></ul><ul><li>Silos </li></ul><ul><li>Enterprise </li></ul><ul><li>Dumb networks </li></ul>Integration: Migrating IT Onto the Web | © 2009 nGenera. All Rights Reserved. Standards-based Service oriented Interoperable + Inter-enterprise Intelligent networks Target Architecture
  30. 30. Web 2.0 Taxonomy Technology Revolution | © 2009 nGenera. All Rights Reserved. TRUE MULTIMEDIA BROADBAND MOBILITY Web 2.0 THE THING GEO-SPATIALITY WEB SERVICES INTEGRATION
  31. 31. Four Drivers for Change THE NET GENERATION | © 2009 nGenera. All Rights Reserved. WEB 2.0
  32. 32. N u m b e r o f U . S . B i r t h s ( I n M i l l i o n s ) 2 . 0 2 . 5 3 . 0 3 . 5 4 . 0 4 . 5 5 . 0 1945 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Source: US Census Bureau Boomers (1946-1964) Gen X (1965-1976) Echo (1977-1997) Boom, Bust and Echo | © 2009 nGenera. All Rights Reserved.
  33. 33. School Enrollment | © 2009 nGenera. All Rights Reserved.
  34. 34. Population Pyramids Differ Greatly Across Countries | © 2009 nGenera. All Rights Reserved. Chile: 2007 Japan: 2007 United States: 2007 China: 2007 India: 2007 Italy: 2007
  35. 35. The Louder Echo | © 2009 nGenera. All Rights Reserved.
  36. 36. Digital Natives – The Net Generation | © 2009 nGenera. All Rights Reserved.
  37. 37. The Generation Lap | © 2009 nGenera. All Rights Reserved. Their Parents Net Geners
  38. 38. The Net Generation | © 2009 nGenera. All Rights Reserved.
  39. 39. The Net Generation Norms | © 2009 nGenera. All Rights Reserved.
  40. 40. The Dumbest Generation? | © 2009 nGenera. All Rights Reserved.
  41. 41. The Negative View of the Generation | © 2009 nGenera. All Rights Reserved.
  42. 42. THE SOCIAL REVOLUTION Four Drivers for Change | © 2009 nGenera. All Rights Reserved. WEB 2.0 THE NET GENERATION
  43. 43. The Rise of Collaborative Communities Flickr beats Kodak Gallery vs. | © 2009 nGenera. All Rights Reserved.
  44. 44. YouTube beats MTV vs. The Rise of Collaborative Communities | © 2009 nGenera. All Rights Reserved.
  45. 45. Facebook beats Match.com vs. The Rise of Collaborative Communities | © 2009 nGenera. All Rights Reserved.
  46. 46. Wikipedia beats Britannica vs. The Rise of Collaborative Communities | © 2009 nGenera. All Rights Reserved.
  47. 47. Blogger.com beats CNN.com vs. The Rise of Collaborative Communities | © 2009 nGenera. All Rights Reserved.
  48. 48. Alex Tapscott’s Wikinomicists Community | © 2009 nGenera. All Rights Reserved.
  49. 49. New Models of Citizen Engagement: Wikinomics and Obama | © 2009 nGenera. All Rights Reserved.
  50. 50. Four Drivers for Change THE ECONOMIC REVOLUTION | © 2009 nGenera. All Rights Reserved. WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION
  51. 51. New Competitive Space Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy The Economics of Collaboration | © 2009 nGenera. All Rights Reserved. Extended Enterprise Industrial Age Corporation Mass Collaboration Business Webs
  52. 52. The Enterprise 2.0 and the Rise of Mass Collaboration | © 2009 nGenera. All Rights Reserved.
  53. 53. <ul><li>A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find . </li></ul>Harnessing Mass Collaboration | © 2009 nGenera. All Rights Reserved.
  54. 54. <ul><li>Peer Pioneers </li></ul><ul><li>Ideagoras </li></ul><ul><li>Prosumers </li></ul><ul><li>The New Alexandrians </li></ul><ul><li>Open Platforms </li></ul><ul><li>The Global Plant Floor </li></ul><ul><li>The Wiki Workplace </li></ul>Harnessing Mass Collaboration | © 2009 nGenera. All Rights Reserved.
  55. 55. 1. Peer Pioneers – We Are Smarter Than Me | © 2009 nGenera. All Rights Reserved.
  56. 56. 1. Peer Pioneers – Fotolog                                              | © 2009 nGenera. All Rights Reserved.
  57. 57. 1. Peer Pioneers – Financial Services | © 2009 nGenera. All Rights Reserved.
  58. 58. 1. Peer Pioneers – Financial Services | © 2009 nGenera. All Rights Reserved.
  59. 59. Integration: Joost | © 2009 nGenera. All Rights Reserved.
  60. 60. 2. Ideagoras – Creating an eBay for Innovation <ul><ul><li>How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on? </li></ul></ul><ul><ul><li>P&G’s Larry Huston : “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.” </li></ul></ul>How InnoCentive works: | © 2009 nGenera. All Rights Reserved.
  61. 61. 2. Ideagoras – IdeaConnection | © 2009 nGenera. All Rights Reserved.
  62. 62. 2. Ideagoras – Cambrian House | © 2009 nGenera. All Rights Reserved.
  63. 63. 2. Ideagoras – TopCoder | © 2009 nGenera. All Rights Reserved.
  64. 64. 3. Prosumers – Second Life | © 2009 nGenera. All Rights Reserved.
  65. 65. 3. Prosumers | © 2009 nGenera. All Rights Reserved.
  66. 66. 3. Prosumers | © 2009 nGenera. All Rights Reserved.
  67. 67. 3. Prosumers – Case: Music Industry – “The Remix” | © 2009 nGenera. All Rights Reserved.
  68. 68. 3. Prosumers – Help Us Write the Final Chapter! | © 2009 nGenera. All Rights Reserved.
  69. 69. 3. Prosumers – Physical Goods | © 2009 nGenera. All Rights Reserved.
  70. 70. 3. Prosumers – Doritos Crash the SuperBowl Contest | © 2009 nGenera. All Rights Reserved.
  71. 71. 3. Prosumers – Doritos Crash the SuperBowl Contest | © 2009 nGenera. All Rights Reserved.
  72. 72. 3. Prosumers – Doritos Crash the SuperBowl Contest | © 2009 nGenera. All Rights Reserved.
  73. 73. <ul><li>SNP Consortium: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline , Wellcome Trust , IBM, Motorola, Novartis AG, Pfizer Inc., and Searle </li></ul>4. The New Alexandrians – The Sharing of Science | © 2009 nGenera. All Rights Reserved.
  74. 74. 4. The New Alexandrians Nature’s Google Earth Avian Flu Mashup Source: Howard Ratner, CTO, Nature Publishing Group | © 2009 nGenera. All Rights Reserved.
  75. 75. 4. The New Alexandrians Nature’s Google Earth Avian Flu Mashup | © 2009 nGenera. All Rights Reserved.
  76. 76. 4. The New Alexandrians The Alliance for Climate Protection | © 2009 nGenera. All Rights Reserved.
  77. 77. 5. Open Platforms – Amazon A 21 st Century Digital Utility | © 2009 nGenera. All Rights Reserved.
  78. 78. 5. Open Platforms – Pikspot | © 2009 nGenera. All Rights Reserved.
  79. 79. <ul><li>In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan </li></ul><ul><li>Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days </li></ul>6. Global Plant Floor – The Peer Produced Airplane | © 2009 nGenera. All Rights Reserved.
  80. 80. 6. The Global Plant Floor – Chinese Motorcycle Industry | © 2009 nGenera. All Rights Reserved.
  81. 81. 7. The Wiki Workplace – Best Buy | © 2009 nGenera. All Rights Reserved.
  82. 82. 7. The Wiki Workplace – Telepresence | © 2009 nGenera. All Rights Reserved.
  83. 83. <ul><li>Peer Pioneers </li></ul><ul><li>Ideagoras </li></ul><ul><li>Prosumers </li></ul><ul><li>The New Alexandrians </li></ul><ul><li>Open Platforms </li></ul><ul><li>The Global Plant Floor </li></ul><ul><li>The Wiki Workplace </li></ul>Harnessing Mass Collaboration | © 2009 nGenera. All Rights Reserved.
  84. 84. Four Drivers of Change | © 2009 nGenera. All Rights Reserved. WEB 2.0 THE NET GENERATION THE SOCIAL REVOLUTION THE ECONOMIC REVOLUTION
  85. 85. The Perfect Storm | © 2009 nGenera. All Rights Reserved.
  86. 86. Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility . Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all . | © 2009 nGenera. All Rights Reserved.
  87. 87. thedumbestgeneration.com | © 2009 nGenera. All Rights Reserved.
  88. 88. grownupdigital.com | © 2009 nGenera. All Rights Reserved.
  89. 89. | © 2009 nGenera. All Rights Reserved.
  90. 90. Don Tapscott [email_address] .com Twitter: dtapscott (416) 863-8801 www.grownupdigital.com www.nGenera.com | © 2009 nGenera. All Rights Reserved.

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