Mobile next


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The key trends for the increasingly mobile, location aware, multi-screen, connected world.

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Mobile next

  1. 1. Mobile Next.Karri Ojanen @karrio FINNFORMATION
  2. 2. A smartphone hasmore computing power thanall of NASA in 1969.Michio Kaku, “Physics of the Future”   FINNFORMATION
  3. 3. About MeUser experience designer, interaction design directorWorked in Canada, USA, UAE, and FinlandWorked with major brands, wireless operators, phonemanufacturers, startups and NGOs FINNFORMATION
  4. 4. Smartphone penetration: 51% in the UK 44% in the US 33% in Canada Google, Our Mobile Planet, 2012   FINNFORMATION
  5. 5. Growing faster thanany other technology:5.3 billion mobile subscriptionsworldwide.UN Telecommunications agency, 2010   Photo: John Morris (CC)   FINNFORMATION
  6. 6. It doesn’t need to bea smartphone:people in the developing worldare using mobile phonesin innovative ways. Photo: David Dennis (CC)   FINNFORMATION
  7. 7. The total number of SMSsent globallytripled between 2007 and 2010.UN Telecommunications agency, 2010   Photo: Orlando Gabaglio (CC)   FINNFORMATION
  8. 8. Context andUse Cases.   FINNFORMATION
  9. 9. 1.3 billion usethe mobile Internet. Picture: DonkeyHotey (CC)   FINNFORMATION
  10. 10. People access the Webusing whatever device makes senseto them at the time. Photo: Intel Free Press (CC)   FINNFORMATION
  11. 11. Responsive webmakes sense… FINNFORMATION
  12. 12. …but not as an end-all, be-all solution.Scaling the size of the site as the screenshrinks/grows is one thing.Context, use cases, experience are another. FINNFORMATION
  13. 13. “We are moving from millions of computers connected by the Internet to one huge computer that is the Internet. Every device will be a window into it.”Graeme Wood   Photo: Casaleggio Associati (CC)   FINNFORMATION
  14. 14. People demand accessand real valuein return for their data.For real value, they’re willing to share. Photo: ibmphoto24 (CC)   FINNFORMATION
  15. 15. Lessons learned:“I’ve been a Verizon Wireless customer for years… Why do they not know how to help me in the store with the information they’ve collected?” Photo: Old Shoe Woman (CC)   FINNFORMATION
  16. 16. Today’s consumers own multiple devicesand move seamlessly between them throughout the day. Photo: Jeffrey Riehle (CC)   FINNFORMATION
  17. 17. Start on smartphone…   …continue on desktop/laptop…   …complete on tablet.   People take a multi-channel path to purchase.Start on desktop/laptop…   …continue on tablet…   …complete on smartphone.   FINNFORMATION
  18. 18. Mobile + Location Aware + Social + Multi-Screen + Internet of ThingsIndividual smart objects interconnect to form a personal ecosystem. Photo: ITU – International Telecommunication Union (CC)   FINNFORMATION
  19. 19. Design.   FINNFORMATION
  20. 20. Mobile design is about subtleties:Fewer options = simple and more effective UI Photo: Jeffrey Riehle (CC)   FINNFORMATION
  21. 21. Reuse learnt behaviours.Reuse interactions inherent in the device. Photo: Jeffrey Riehle (CC)   FINNFORMATION
  22. 22. Sweat the details.The brain does notice. The bar for new apps is set high. FINNFORMATION
  23. 23. It’s a blank canvas, defined by its software.Instead of copying the old, try something new. FINNFORMATION
  24. 24. Thank You.   FINNFORMATION