Digital Heritage Conference
INTERACTING WITH AUDIENCES:
OVERVIEW OF PARTICIPATORY PRACTICES
IMPLEMENTED BY MEMORY ORGANISA...
AN INTERNATIONAL BENCHMARK FOR
PARTICIPATORY PRACTICES
A study conducted by Ina EXPERT consulting department
More than 200...
AUDIENCES
BEFORE

AUDIENCES
NOW

"Participatory Practices" - Marion Dupeyrat - DH2013

3
WHAT DOES “INTERACTIVITY”
INVOLVE?
CONTENT ENHANCEMENT

ENGAGEMENT
•
•
•
•

Voting
Sharing
Playing
Reusing

Shared and
own...
ALLOWING USERS TO ENGAGE WITH
CONTENT
Implementing tools to give the users the opportunity to relate and
“own” the content...
WHO CONTRIBUTES?

©Ina EXPERT

"Participatory Practices" - Marion Dupeyrat - DH2013

6
ENGAGING WITH CONTENT - SHARING
SHARING content for reuse - Open archives and social media

"Participatory Practices" - Ma...
ENGAGING WITH CONTENT - VOTING
VOTING for content to be promoted - Focus on ABC Archives
To engage our audience,
we chose ...
ENGAGING WITH CONTENT - PLAYING
Games and scavenger hunts

"Participatory Practices" - Marion Dupeyrat - DH2013

9
ASKING FOR HELP
Folksonomy and social tagging

Contributing
Contributing expert/
personal knowledge

Tagging /
transcribin...
WHO CONTRIBUTES?

©Ina EXPERT

"Participatory Practices" - Marion Dupeyrat - DH2013

11
ASKING FOR HELP / DATA
ENHANCEMENT
Folksonomy and social tagging

"Participatory Practices" - Marion Dupeyrat - DH2013

12
"Participatory Practices" - Marion Dupeyrat - DH2013

13
ASKING FOR USERS’ KNOWLEDGE
•
•

A new relationship between “pros” and “amateurs”
New ways for users to show their experti...
WHO CONTRIBUTES?

©Ina EXPERT

"Participatory Practices" - Marion Dupeyrat - DH2013

15
"Participatory Practices" - Marion Dupeyrat - DH2013

16
"Participatory Practices" - Marion Dupeyrat - DH2013

17
"Participatory Practices" - Marion Dupeyrat - DH2013

18
INCREASING YOUR COLLECTIONS WITH
USERS’ CONTENTS AND SUGGESTIONS
•
•

Appealing to users’ expertise on your collections
Co...
LISTENING TO USERS’ SUGGESTIONS
Appealing to users’ expertise on your collections or on content they
think you should look...
ASKING FOR USERS’ ARCHIVE CONTENT
Asking for content:“Europeana 1914-1918” / “Europeana 1989”

link

"Participatory Practi...
ASKING FOR USERS’ ARCHIVE CONTENT
Asking for memories: “Singapore Memory Project”

"Participatory Practices" - Marion Dupe...
ASKING FOR USERS’ ARCHIVE CONTENT
Connecting their contents with your contents

"Participatory Practices" - Marion Dupeyra...
IMPLEMENTING A PARTICIPATORY
PROJECT: BE PREPARED
Defining the project
What is the aim of the project?
What is the desired...
Contact:
Ina EXPERT
Marion Dupeyrat
mdupeyrat@ina.fr

To know more about the study:
http://www.ina-expert.com/consulting/r...
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DH2013: Marion Dupeyrat – Interacting with audiences: overview of participatory practices implemented by memory institutions

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DH2013: Marion Dupeyrat – Interacting with audiences: overview of participatory practices implemented by memory institutions

  1. 1. Digital Heritage Conference INTERACTING WITH AUDIENCES: OVERVIEW OF PARTICIPATORY PRACTICES IMPLEMENTED BY MEMORY ORGANISATIONS “UGC in museums and memory institutions” workshop
  2. 2. AN INTERNATIONAL BENCHMARK FOR PARTICIPATORY PRACTICES A study conducted by Ina EXPERT consulting department More than 200 organisations monitored in 30 countries : 120 heritage organisations / GLAM (Galleries, Libraries, Archives, Museums) 20 heritage web platforms 70 media websites 20 Interviews conducted with project managers, experts and academics 12 case studies "Participatory Practices" - Marion Dupeyrat - DH2013 2
  3. 3. AUDIENCES BEFORE AUDIENCES NOW "Participatory Practices" - Marion Dupeyrat - DH2013 3
  4. 4. WHAT DOES “INTERACTIVITY” INVOLVE? CONTENT ENHANCEMENT ENGAGEMENT • • • • Voting Sharing Playing Reusing Shared and owned memory Augmented memory • Contributing (sending content, enhancing collections) • Suggesting and proposing (new content to find, digitise and optimise) Enhanced memory DATA ENHANCEMENT • Tagging (adding keywords to an image to describe or categorise it) / Transcribing • Identifying (a place, a person, etc. to complete document sheets) • Contributing expert/personal knowledge (improving descriptions) • Placing in context ©Ina EXPERT "Participatory Practices" - Marion Dupeyrat - DH2013 4
  5. 5. ALLOWING USERS TO ENGAGE WITH CONTENT Implementing tools to give the users the opportunity to relate and “own” the content Contributing Contributing expert/ personal knowledge Tagging/transcribing + Identifying Suggesting Reusing Playing Voting and sharing ©Ina EXPERT "Participatory Practices" - Marion Dupeyrat - DH2013 5
  6. 6. WHO CONTRIBUTES? ©Ina EXPERT "Participatory Practices" - Marion Dupeyrat - DH2013 6
  7. 7. ENGAGING WITH CONTENT - SHARING SHARING content for reuse - Open archives and social media "Participatory Practices" - Marion Dupeyrat - DH2013 7
  8. 8. ENGAGING WITH CONTENT - VOTING VOTING for content to be promoted - Focus on ABC Archives To engage our audience, we chose a vocabulary that nourished the feeling of ownership. Our goal was for the contributor or the voter to appreciate and own the archives. Catherine Freyne, Producer in residence, « 80 Days that changed our lives » project curatorin-chief at ABC Archives "Participatory Practices" - Marion Dupeyrat - DH2013 8
  9. 9. ENGAGING WITH CONTENT - PLAYING Games and scavenger hunts "Participatory Practices" - Marion Dupeyrat - DH2013 9
  10. 10. ASKING FOR HELP Folksonomy and social tagging Contributing Contributing expert/ personal knowledge Tagging / transcribing + Identifying Suggesting Reusing Playing Voting and sharing "Participatory Practices" - Marion Dupeyrat - DH2013 10
  11. 11. WHO CONTRIBUTES? ©Ina EXPERT "Participatory Practices" - Marion Dupeyrat - DH2013 11
  12. 12. ASKING FOR HELP / DATA ENHANCEMENT Folksonomy and social tagging "Participatory Practices" - Marion Dupeyrat - DH2013 12
  13. 13. "Participatory Practices" - Marion Dupeyrat - DH2013 13
  14. 14. ASKING FOR USERS’ KNOWLEDGE • • A new relationship between “pros” and “amateurs” New ways for users to show their expertise Contributing expert/ personal knowledge Contributing Tagging / transcribing + Identifying Suggesting Reusing Playing Voting and sharing "Participatory Practices" - Marion Dupeyrat - DH2013 14
  15. 15. WHO CONTRIBUTES? ©Ina EXPERT "Participatory Practices" - Marion Dupeyrat - DH2013 15
  16. 16. "Participatory Practices" - Marion Dupeyrat - DH2013 16
  17. 17. "Participatory Practices" - Marion Dupeyrat - DH2013 17
  18. 18. "Participatory Practices" - Marion Dupeyrat - DH2013 18
  19. 19. INCREASING YOUR COLLECTIONS WITH USERS’ CONTENTS AND SUGGESTIONS • • Appealing to users’ expertise on your collections Collecting personal items Contributing expert/ personal knowledge Contributing Tagging / transcribing + Identifying Suggesting Reusing Playing Voting and sharing "Participatory Practices" - Marion Dupeyrat - DH2013 19
  20. 20. LISTENING TO USERS’ SUGGESTIONS Appealing to users’ expertise on your collections or on content they think you should look for or promote "Participatory Practices" - Marion Dupeyrat - DH2013 20
  21. 21. ASKING FOR USERS’ ARCHIVE CONTENT Asking for content:“Europeana 1914-1918” / “Europeana 1989” link "Participatory Practices" - Marion Dupeyrat - DH2013 21
  22. 22. ASKING FOR USERS’ ARCHIVE CONTENT Asking for memories: “Singapore Memory Project” "Participatory Practices" - Marion Dupeyrat - DH2013 22
  23. 23. ASKING FOR USERS’ ARCHIVE CONTENT Connecting their contents with your contents "Participatory Practices" - Marion Dupeyrat - DH2013 23
  24. 24. IMPLEMENTING A PARTICIPATORY PROJECT: BE PREPARED Defining the project What is the aim of the project? What is the desired level of participation? What use will be made of these contributions? Who is the target public? What is the scope of the project? Is it a “one shot” or a long-term project? Reflecting on the project in advance How does this project reflect the organisation’s overall strategy? Have the legal and technical limitations been thought through in advance? Are the skills required to implement and follow-up the project available in-house How will this project be funded? Which partners will the project be able to rely on? How do you convince people inside the organisation that the project is relevant? "Participatory Practices" - Marion Dupeyrat - DH2013 24
  25. 25. Contact: Ina EXPERT Marion Dupeyrat mdupeyrat@ina.fr To know more about the study: http://www.ina-expert.com/consulting/research-and-monitoring.html "Participatory Practices" - Marion Dupeyrat - DH2013 25

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