Presentation by Marion Dupeyrat from ina Expert

1. Digital Heritage Conference
INTERACTING WITH AUDIENCES:
OVERVIEW OF PARTICIPATORY PRACTICES
IMPLEMENTED BY MEMORY ORGANISATIONS
“UGC in museums and memory institutions” workshop

2. AN INTERNATIONAL BENCHMARK FOR
PARTICIPATORY PRACTICES
A study conducted by Ina EXPERT consulting department
More than 200 organisations monitored in 30 countries :
120 heritage organisations / GLAM (Galleries, Libraries,
Archives, Museums)
20 heritage web platforms
70 media websites
20 Interviews conducted with project managers, experts and
academics
12 case studies
"Participatory Practices" - Marion Dupeyrat - DH2013
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3. AUDIENCES
BEFORE
AUDIENCES
NOW
"Participatory Practices" - Marion Dupeyrat - DH2013
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4. WHAT DOES “INTERACTIVITY”
INVOLVE?
CONTENT ENHANCEMENT
ENGAGEMENT
•
•
•
•
Voting
Sharing
Playing
Reusing
Shared and
owned
memory
Augmented
memory
• Contributing (sending content,
enhancing collections)
• Suggesting and proposing
(new content to find, digitise and
optimise)
Enhanced
memory
DATA ENHANCEMENT
• Tagging (adding keywords to an image to describe or categorise it) /
Transcribing
• Identifying (a place, a person, etc. to complete document sheets)
• Contributing expert/personal knowledge (improving descriptions)
• Placing in context
©Ina EXPERT
"Participatory Practices" - Marion Dupeyrat - DH2013
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5. ALLOWING USERS TO ENGAGE WITH
CONTENT
Implementing tools to give the users the opportunity to relate and
“own” the content
Contributing
Contributing expert/
personal knowledge
Tagging/transcribing
+
Identifying
Suggesting
Reusing
Playing
Voting and
sharing
©Ina EXPERT
"Participatory Practices" - Marion Dupeyrat - DH2013
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6. WHO CONTRIBUTES?
©Ina EXPERT
"Participatory Practices" - Marion Dupeyrat - DH2013
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7. ENGAGING WITH CONTENT - SHARING
SHARING content for reuse - Open archives and social media
"Participatory Practices" - Marion Dupeyrat - DH2013
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8. ENGAGING WITH CONTENT - VOTING
VOTING for content to be promoted - Focus on ABC Archives
To engage our audience,
we chose a vocabulary
that nourished the feeling
of ownership. Our goal
was for
the contributor or the voter
to appreciate and own
the archives.
Catherine Freyne,
Producer in residence,
« 80 Days that changed
our lives » project curatorin-chief at ABC Archives
"Participatory Practices" - Marion Dupeyrat - DH2013
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9. ENGAGING WITH CONTENT - PLAYING
Games and scavenger hunts
"Participatory Practices" - Marion Dupeyrat - DH2013
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10. ASKING FOR HELP
Folksonomy and social tagging
Contributing
Contributing expert/
personal knowledge
Tagging /
transcribing
+
Identifying
Suggesting
Reusing
Playing
Voting and sharing
"Participatory Practices" - Marion Dupeyrat - DH2013
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11. WHO CONTRIBUTES?
©Ina EXPERT
"Participatory Practices" - Marion Dupeyrat - DH2013
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12. ASKING FOR HELP / DATA
ENHANCEMENT
Folksonomy and social tagging
"Participatory Practices" - Marion Dupeyrat - DH2013
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13. "Participatory Practices" - Marion Dupeyrat - DH2013
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14. ASKING FOR USERS’ KNOWLEDGE
•
•
A new relationship between “pros” and “amateurs”
New ways for users to show their expertise
Contributing expert/
personal knowledge
Contributing
Tagging / transcribing
+
Identifying
Suggesting
Reusing
Playing
Voting and sharing
"Participatory Practices" - Marion Dupeyrat - DH2013
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15. WHO CONTRIBUTES?
©Ina EXPERT
"Participatory Practices" - Marion Dupeyrat - DH2013
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19. INCREASING YOUR COLLECTIONS WITH
USERS’ CONTENTS AND SUGGESTIONS
•
•
Appealing to users’ expertise on your collections
Collecting personal items
Contributing expert/
personal knowledge
Contributing
Tagging / transcribing
+
Identifying
Suggesting
Reusing
Playing
Voting and sharing
"Participatory Practices" - Marion Dupeyrat - DH2013
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20. LISTENING TO USERS’ SUGGESTIONS
Appealing to users’ expertise on your collections or on content they
think you should look for or promote
"Participatory Practices" - Marion Dupeyrat - DH2013
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21. ASKING FOR USERS’ ARCHIVE CONTENT
Asking for content:“Europeana 1914-1918” / “Europeana 1989”
link
"Participatory Practices" - Marion Dupeyrat - DH2013
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22. ASKING FOR USERS’ ARCHIVE CONTENT
Asking for memories: “Singapore Memory Project”
"Participatory Practices" - Marion Dupeyrat - DH2013
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23. ASKING FOR USERS’ ARCHIVE CONTENT
Connecting their contents with your contents
"Participatory Practices" - Marion Dupeyrat - DH2013
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24. IMPLEMENTING A PARTICIPATORY
PROJECT: BE PREPARED
Defining the project
What is the aim of the project?
What is the desired level of participation?
What use will be made of these contributions?
Who is the target public?
What is the scope of the project?
Is it a “one shot” or a long-term project?
Reflecting on the project in advance
How does this project reflect the organisation’s overall strategy?
Have the legal and technical limitations been thought through in advance?
Are the skills required to implement and follow-up the project available in-house
How will this project be funded?
Which partners will the project be able to rely on?
How do you convince people inside the organisation that the project is relevant?
"Participatory Practices" - Marion Dupeyrat - DH2013
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25. Contact:
Ina EXPERT
Marion Dupeyrat
mdupeyrat@ina.fr
To know more about the study:
http://www.ina-expert.com/consulting/research-and-monitoring.html
"Participatory Practices" - Marion Dupeyrat - DH2013
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