Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
“PARTICIPATORY ARCHIVES:
INTERACTING WITH AUDIENCES”
Marion Dupeyrat
Ina
Get in contact: mdupeyrat@ina.fr
Copyright © of t...
AN INTERNATIONAL BENCHMARK FOR
PARTICIPATORY PRACTICES
 A study conducted by Ina EXPERT consulting department
 More than...
AUDIENCES BEFORE

#FIATIFTADubai2013

Marion Dupeyrat: “Participatory Archives”
AUDIENCES NOW

#FIATIFTADubai2013

Marion Dupeyrat: “Participatory Archives”
WHAT DOES IT MEAN FOR HERITAGE
ORGANISATIONS ?
•
•

Availability of content remains the number-one priority
But interactiv...
NEW PROBLEMATICS

 A new online environment
 New users, new practices
HOW DO YOU REACT?

#FIATIFTADubai2013

Marion Dupe...
WHAT DOES “PARTICIPATION”
INVOLVE?
ENGAGEMENT
•
•
•
•

Voting
Sharing
Playing
Reusing

CONTENT ENHANCEMENT
Shared and
owne...
ALLOWING USERS TO ENGAGE WITH
CONTENT
Implementing tools to give the users the opportunity to relate and
“own” the content...
ENGAGING WITH CONTENT - VOTING
VOTING for content to be promoted - Focus on ABC Archives
To engage our audience,
we chose ...
ENGAGING WITH CONTENT - SHARING
SHARING content for reuse - Focus on open archives and social media

« Open Images », Bee...
ENGAGING WITH CONTENT - PLAYING
Focus on games and scavenger hunts

Link

« Discovering the Civil War Scavenger Hunt» / N...
ASKING FOR HELP
Folksonomy and social tagging

Contributing expert/
personal knowledge

Contributing

Tagging /
transcribi...
ASKING FOR HELP / DATA
ENHANCEMENT
Folksonomy and social tagging

 “Your Paintings”, Public Catalogue Foundation (PCF)/BB...
ASKING FOR USERS’ KNOWLEDGE
•
•

A new relationship between “pros” and “amateurs”
New ways for users to show their experti...
ASKING FOR USERS’ KNOWLEDGE
•
•

A real dialogue, in which the organisation plays a role
A new trust given to non-professi...
ASKING FOR USERS’ ARCHIVE CONTENT
•
•

Appealing to users’ expertise on your collections
Collecting personal items
Contrib...
ASKING FOR USERS’ ARCHIVE CONTENT
Appealing to users’ expertise on your collections or on content they
think you should lo...
ASKING FOR USERS’ ARCHIVE CONTENT
•
•

From offline to online practices
Growing importance of UGC

 Vintage Mobile Cinema...
ASKING FOR USERS’ ARCHIVE CONTENT
• Focus on two projects: “Singapore Memory Project” and “Europeana
1914-1918” / “Europea...
WHO CONTRIBUTES?
Voting and sharing
4
Contributing archival
materials

3,5

Playing

3
2,5
2

Transcribing

1,5

Reusing

...
WHAT ARE THE BENEFITS FOR YOUR
ORGANISATION?

A rise in audience figures?

#FIATIFTADubai2013

Marion Dupeyrat: “Participa...
WHAT ARE THE BENEFITS FOR
YOUR ORGANISATION?
PART OF YOUR
MEDIATION MISSION

ENHANCING THE
VALUE OF YOUR
ARCHIVES

ENHANCI...
IMPLEMENTING A PARTICIPATORY
PROJECT: THE RIGHT QUESTIONS
Defining the project
What is the aim of the project?
What is the...
PARTICIPATORY PRACTICES: IT’S UP
TO YOU!

link

 Ina « Mémoires partagées » (France)

#FIATIFTADubai2013

Marion Dupeyrat...
“PARTICIPATORY ARCHIVES:
INTERACTING WITH AUDIENCES”
Marion Dupeyrat
Ina
Get in contact: mdupeyrat@ina.fr
Copyright © of t...
Upcoming SlideShare
Loading in …5
×

PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES, Marion Dupeyrat, Ina

524 views

Published on

An internation benchmark for participatory practices.

Published in: Technology, Education
  • Be the first to comment

  • Be the first to like this

PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES, Marion Dupeyrat, Ina

  1. 1. “PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES” Marion Dupeyrat Ina Get in contact: mdupeyrat@ina.fr Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  2. 2. AN INTERNATIONAL BENCHMARK FOR PARTICIPATORY PRACTICES  A study conducted by Ina EXPERT consulting department  More than 200 organisations monitored in 30 countries :  120 heritage organisations / GLAM (Galleries, Libraries, Archives, Museums)  20 heritage web platforms  70 media websites  20 Interviews conducted with project managers, experts and academics  12 case studies #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  3. 3. AUDIENCES BEFORE #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  4. 4. AUDIENCES NOW #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  5. 5. WHAT DOES IT MEAN FOR HERITAGE ORGANISATIONS ? • • Availability of content remains the number-one priority But interactivity can be a real asset 3-branch online strategy Availability of content • Maximizing the dissemination of digital content on all platforms • Disseminating content on high-traffic sites Enhancement of content • Supplying original additional content Interactivity • Developing publishing tools which allow audiences to engage with archival materials • Involving audiences in “constituting” memory • Engaging the expertise of specialist audiences and experts ©Ina EXPERT #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  6. 6. NEW PROBLEMATICS  A new online environment  New users, new practices HOW DO YOU REACT? #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  7. 7. WHAT DOES “PARTICIPATION” INVOLVE? ENGAGEMENT • • • • Voting Sharing Playing Reusing CONTENT ENHANCEMENT Shared and owned memory • Suggesting and proposing (new content to find, digitise and optimise) • Contributing (sending content, enhancing collections) Augmented memory Enhanced memory DATA ENHANCEMENT • Identifying (a place, a person, etc. to complete document sheets) • Tagging (adding keywords to an image to describe or categorise it) / Transcribing • Contributing expert/personal knowledge (improving descriptions) • Placing in context, adding information #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  8. 8. ALLOWING USERS TO ENGAGE WITH CONTENT Implementing tools to give the users the opportunity to relate and “own” the content Contributing Contributing expert/ personal knowledge + Tagging/transcribing Identifying Suggesting Reusing Playing Voting and sharing #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  9. 9. ENGAGING WITH CONTENT - VOTING VOTING for content to be promoted - Focus on ABC Archives To engage our audience, we chose a vocabulary that nourished the feeling of ownership. Our goal was for the contributor or the voter to appreciate and own the archives. Catherine Freyne, Producer in residence, « 80 Days that changed our lives » project curatorin-chief at ABC Archives  80 days that changed our lives - ABC (Australia) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  10. 10. ENGAGING WITH CONTENT - SHARING SHARING content for reuse - Focus on open archives and social media « Open Images », Beeld and Geluid (Netherlands)  Arte Creative Recycling 360° Geo – Arte (France/Germany)  « Al Jazeera Creative Commons Repository », (Qatar) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  11. 11. ENGAGING WITH CONTENT - PLAYING Focus on games and scavenger hunts Link « Discovering the Civil War Scavenger Hunt» / NARA (US) « Télé Top Chrono » / Ina (France) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  12. 12. ASKING FOR HELP Folksonomy and social tagging Contributing expert/ personal knowledge Contributing Tagging / transcribing Identifying Suggesting Reusing Playing Voting and sharing #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives” +
  13. 13. ASKING FOR HELP / DATA ENHANCEMENT Folksonomy and social tagging  “Your Paintings”, Public Catalogue Foundation (PCF)/BBC (UK)  « Waisda », Beeld en geluid (Netherlands)  Tagging interface, Magnum Photos (UK) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  14. 14. ASKING FOR USERS’ KNOWLEDGE • • A new relationship between “pros” and “amateurs” New ways for users to show their expertise Contributing expert/ personal knowledge Contributing Tagging / transcribing Identifying Suggesting Reusing Playing Voting and sharing #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives” +
  15. 15. ASKING FOR USERS’ KNOWLEDGE • • A real dialogue, in which the organisation plays a role A new trust given to non-professionals  Archives départementales de la manche facebook page (France)  PhotosNormandie on Flickr (France)  « Les Sherlocks », Mémoire website / Ciclic (France) RTE Archives on Twitter (Ireland)  Wiki Beeld en Geluid (Netherlands) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  16. 16. ASKING FOR USERS’ ARCHIVE CONTENT • • Appealing to users’ expertise on your collections Collecting personal items Contributing expert/ personal knowledge Contributing + Tagging / transcribing Identifying Suggesting Reusing Playing Voting and sharing #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  17. 17. ASKING FOR USERS’ ARCHIVE CONTENT Appealing to users’ expertise on your collections or on content they think you should look for or promote  « Dites-le » - Ina (France  Asian Film Archive (Asia)  Project Bonanza – DR (Denmark) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  18. 18. ASKING FOR USERS’ ARCHIVE CONTENT • • From offline to online practices Growing importance of UGC  Vintage Mobile Cinema, Pôle Image HauteNormandie (France)  Inédits / RTBF (Belgium)  Ciclic (France) J’ai la mémoire qui tourne / Historia (Canada)  iReport / CNN (US)  History Pin (International) « Wir waren so frei »/ Deutsche Kinemathek - Museum für Film und Fernsehen (Germany) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  19. 19. ASKING FOR USERS’ ARCHIVE CONTENT • Focus on two projects: “Singapore Memory Project” and “Europeana 1914-1918” / “Europeana 1989” These roadshows are mostly organised in collaboration with our partners leveraging on their events and programmes such as a carnival, Open House and anniversary celebrations. Roadshows are specifically organized to cater for the strata of the population that are not techsavvy and do not go online. A lot of the elderly prefers such face-to-face contacts in terms of sharing their memories. Mr Gene Tan, Directeur, Singapore Memory Project, National Library Board of Singapore (NLB) #FIATIFTADubai2013 link Roadshows are essential because many of our contributors are in their eighties, so they are less familiar with new technology and need help filling out the questionnaire. What’s more, we can immediately get the object checked by an expert and talk directly to its owner. Ad Polle, “Europeana 1914-1918” project coordinator Marion Dupeyrat: “Participatory Archives”
  20. 20. WHO CONTRIBUTES? Voting and sharing 4 Contributing archival materials 3,5 Playing 3 2,5 2 Transcribing 1,5 Reusing 1 General public 0,5 Enthousiasts 0 Experts Researchers Placing in context Suggesting, proposing Contributing expert or personal knowledge identifying Tagging #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  21. 21. WHAT ARE THE BENEFITS FOR YOUR ORGANISATION? A rise in audience figures? #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  22. 22. WHAT ARE THE BENEFITS FOR YOUR ORGANISATION? PART OF YOUR MEDIATION MISSION ENHANCING THE VALUE OF YOUR ARCHIVES ENHANCING APPRECIATION OF YOUR ORGANISATION  Enhancing content visibility  Social value  Brand value / Strengthening ties with your audiences by promoting dialogue  Functional value  Promoting the ownership of archives  For some organisations, offering different narrative threads #FIATIFTADubai2013  Emotional value  Promoting amateur expertise  Demonstrating social utility Marion Dupeyrat: “Participatory Archives”
  23. 23. IMPLEMENTING A PARTICIPATORY PROJECT: THE RIGHT QUESTIONS Defining the project What is the aim of the project? What is the desired level of participation? What use will be made of these contributions? Who is the target public? What is the scope of the project? Is it a “one shot” or a long-term project? Reflecting on the project in advance How does this project reflect the organisation’s overall strategy? Have the legal and technical limitations been thought through in advance? Are the skills required to implement and follow-up the project available in-house How will this project be funded? Which partners will the project be able to rely on? How do you convince people inside the organisation that the project is relevant? #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  24. 24. PARTICIPATORY PRACTICES: IT’S UP TO YOU! link  Ina « Mémoires partagées » (France) #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”
  25. 25. “PARTICIPATORY ARCHIVES: INTERACTING WITH AUDIENCES” Marion Dupeyrat Ina Get in contact: mdupeyrat@ina.fr Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s). #FIATIFTADubai2013 Marion Dupeyrat: “Participatory Archives”

×