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QR Codes: IRL to URL

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2D barcodes are just starting to get adoption in the US. This presentation walks users through details on how to create QR codes, ideas for application in advertising and marketing and explores what's next such as NFC and Google Goggles as a way to connect IRL (in real life) to URL.

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QR Codes: IRL to URL

  1. 1. QR CODES: IRL to URL From your mobile browser go to: http://gettag.mobi & http://scan.mobi
  2. 2.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia // Who Gives A QR? 2 Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 Growth Age Gender Income What?
  3. 3.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia Who Gives A QR? 3 Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 49% AGE 35-54 ? Growth Age Gender Income What?
  4. 4.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia Who Gives A QR? 4 Mobio Identity Systems, Inc. The Naked Facts: Whiplash Edition QR Barcode Scanning in Q1-2011 ? Growth Age Gender Income What?
  5. 5.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia Who Gives A QR? 5 ScanLife MOBILE BARCODE TREND REPORT Q1 2011 ? Growth Age Gender Income What?
  6. 6.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia Who Gives A QR? 6 Growth Age Gender Income What?
  7. 7.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia International Article Number (13 digits)  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 7 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR
  8. 8.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia International Article Number (13 digits)  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 8 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR
  9. 9.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia International Article Number (13 digits)  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 9 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR
  10. 10.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia International Article Number (13 digits)  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 10 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR
  11. 11.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 11 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR ‣ 5 Billion Tags Printed Since 2009 ‣ Over 150,000 Tag accounts have been set up ‣ Since August, Tag has been used in more than 200 million magazine issues and newspapers. ‣ Tag has 82% Market Share in Publishing - Microsoft
  12. 12.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 12 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR - Microsoft
  13. 13.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 13 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR • Fast, Accurate, Predictable • Location Aware Tags • Tags Can Be Smaller • Creative Latitude • Device ID = Multiple Creative • It’s Microsoft • Publishers = Mainstream • Over 200 QR apps only 1 Microsoft Tag Pros & Cons
  14. 14.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia International Article Number (13 digits)  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 14 // BARCODES EAN-13 Data Matrix Aztec Microsoft Tag QR
  15. 15.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 15 // QR Codes Anatomy Minimum QR Code Size ± 10:1
  16. 16.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 16 // QR Codes Anatomy
  17. 17.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 17 // QR Codes Anatomy
  18. 18.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 18 // QR Codes Anatomy
  19. 19.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 19 // QR Codes Anatomy
  20. 20.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 20 // QR Codes Data ‣ Notes ‣ Contact Info ‣ Phone # ‣ SMS ‣ Calendar Event ‣ Map Coordinates ‣ Social Media ‣ URL Important Info Here’s How To Reach Me Call me! xxxoo :-) OMG! Rapture? #Pa yoursite.com (mobile)
  21. 21.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 21 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  22. 22.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 22 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  23. 23.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 23 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  24. 24.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 24 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  25. 25.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 25 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  26. 26.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 26 // Creating QR Codes Goo.gl Bit.ly zXing.com QRStuff.com ScanLife Likify
  27. 27.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 27 // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows #FAIL
  28. 28.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 28 // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  29. 29.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 29 // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  30. 30.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 30 // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  31. 31.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 31 // How to Use QR Codes TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  32. 32.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 32 // How to Use QR TV Packaging Out of Home Direct Mail Merchandise In-Store Print Trade Shows
  33. 33.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 33 // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  34. 34.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 34 // How to Use QR TV Packaging Out of Home Direct Mail Merchandise POP Print Trade Shows
  35. 35.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 35 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  36. 36.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 36 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  37. 37.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 37 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  38. 38.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 38 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  39. 39.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 39 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  40. 40.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 40 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  41. 41.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 41 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  42. 42.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 42 // DO’s & DON’TS Optimize for Mobile List/Fan Building Inform & Educate Build Loyalty Make it EZ Train the Trainer Connect the Dots Convert!
  43. 43.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 43 // On the Horizon Google Goggles SnapTell NFC
  44. 44.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 44 // On the Horizon Google Goggles SnapTell NFC
  45. 45.  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia  2011 Acappella Media, Ltd. All Rights Reserved Follow @AcappellaMedia 45 // On the Horizon Google Goggles SnapTell NFC
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