Guru Lounge entries 9-13

1. Guru Lounge Entry #9
Sugar Shack: Canvas and Ink
The following presentation is
By: Kathryn Wake
Savannah, GA/Hilton Head SC
Pages 2-12

2. SUGAR
SHACK
SUGAR
SHACK
CANVAS
AND
INK
CANVAS
AND
INK
Samantha Ely and Kathryn Wake
L&L Broadcasting
One Saint Augustine
Hilton Head Island, SC 29928
Email: samantha.ely@llbroadcasting.com Email: kathryn.wake@llbroadcasting.com
Samantha cell: 843.422-2421 Kathryn cell: 843.301.2126
Pg.
Entry #9
By: Kathryn Wake
Pages 2-12

3. Hilton Head/ Beaufort/ Savannah/ Brunswick
One St. Augustine Place, Hilton Head Island, SC 29928 Phone: 843-785-9569 Fax: 843-842-3369
Station
Call Letters WFXH WGCO WGZO WUBB WXYY WHHW
Frequency 106.1 98.3 103.1 106.9 107.9 AM1130/FM93.5
Slogan “The Only Station For
New Rock”
“Hank FM playing
Country Legends”
“The Low Country’s
Classic Hits Station”
“New Country” “90’s, 2K & Today!” “Timeless Favorites”
Website Rock1061.com 983hankfm.com 1031thedrive.com Bob1069.com Y1079online.com am1130theisland.com
Primary
Demo
Adults
18-49
Adults
35-64
Adults
40-54
Adults
18-49
Women
25-54
Adults
45 +
Format Rock Country Legends Classic Hits New Country Hot Adult
Contemporary
Contemporary
Standards
Daily
Features
6am-11am
Lex & Terry
11am-3pm
Zoey
3pm-7pm
Kotter
7pm-M
Buzz
Playing “Country
Legends” 24/7
6am-9am
The Wake Up Call
with Scott
9am-12n
Commercial Free
Workday
12n-2pm
Scott
2pm-7pm
Buzz
5:30am-9am
Tim Leary & The
Morning Showgram
with Maunalee
9am-2pm
Billie Marshal
2pm-7pm
T.C.
7pm-12m
New Country Nights
5am – 10am
The Bert Show
10am- 2pm
Patty Steele
6am-10am
Monty Jett
10am-4pm
Charlie
3pm-7pm
Scott
7pm-12m
After Hours
Smooth Jazz
Smooth Jazz Sundays
11am-7pm
Sample
Artists
Three Days Grace, Shinedown,
Offspring, Weezer, Foo Fighters,
Linkin Park, Slipknot, Metallica,
Bush, Staind, Three Doors Down…
Reba McIntyre, George
Jones, Patsy Cline, Merle
Haggard, Johnny Cash,
Waylon Jennings, Tammy
Wynette, Loretta Lynn,
Dolly Pardon, Brooks n
Dunn,
Eagles, Fleetwood Mac,
Tom Petty, Journey,
Rolling Stones, John
Mellencamp, Bob Seger,
Steve Miller Band, Boston,
Foreigner, Elton John…
Lady Antebellum, Jason
Aldean, Zac Brown Band,
Blake Shelton, Miranda
Lambert, Kenny Chesney,
Brad Paisley, Carrie
Underwood,Taylor Swift…
Nickelback, Katy Perry,
Maroon 5, Daughtry, Kelly
Clarkson, Train, Lady
Gaga, Matchbox 20, Pink,
Aerosmith, Black Eyed
Peas, Colbie Caillait, Avril
Lavigne, Green Day…
Frank Sinatra, Neil
Diamond, Barbra
Streisand, Tony Bennett,
Andy Williams, Johnny
Mathis, Michael Buble,
The Carpenters…
Pg. 3

4. ROCK106.1 DATA
FORMAT
Modern Rock
CALL LETTERS
WFXH
SLOGAN
The Only Station For NEW ROCK
TARGET AUDIENCE
Adults 18-49
(listenership of 60% male and
37% female
NUMBER OF WEEKLY LISTENERS
48,500 (sourcing: Arbitron)
Music: The region’s only home for
today’s best and biggest new artists
Pg. 4

5. WFXH-FM tower
25,000 watts
Station:
WFXH-FM
Rock 106.1
Format:
Active Rock
Target Audience:
Adults 18-34
48,500 listeners every week
Pg. 5

6. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercials
on Rock 106.1
(7pm-12m)
8 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(7pm-12m)
8 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(7pm-12m)
8 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(7pm-12m)
8 commercials
on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Good (weekend saturation)
Total monthly commercials: 52
Total investment: $872
Pg. 6

7. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Better (adding weekday to weekend saturation)
Total monthly commercials: 56
Total investment: $1,208
Pg. 7

8. Monday Tuesday Wednesday Thursday Friday Saturday Sunday
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
5 commercials
on Rock 106.1
(6am-7pm)
4 commercials
on Rock 106.1
(7pm-12m)
5 commercials
on Rock 106.1
(6am-7pm)
Let’s tell those 48,500 weekly listeners about Sugar Shack!
Option: Best (adding more weekdays)
Total monthly commercials: 76
Total investment: $1,816
Pg. 8

9. How
digital M
edia
will
benefit you
Let us help
you
grow
your business!!!!!
Pg. 9

10. THE WAY PEOPLE LISTEN TO RADIO HAS CHANGED
DRASTICALLY OVER THE PAST FEW YEARS.
OVER 40% OF AMERICANS LISTEN
TO THE RADIO ON A DIGITAL
DEVICE THERE FOR
RADIO AND SOCIAL MEDIA ARE THE
PERFECT MARRIAGE
Pg. 10

11. Use the endless web of social media to promote
your product
Rock 106.1 HAS OVER 9,918 LIKES ON FACEBOOK
OF THOSE 9,918 PEOPLE WHO ‘LIKE’ Rock
…AN AVERAGE OF OVER 4,171 PEOPLE ARE ‘TALKING ABOUT THIS’ ON
Rock 106.1
‘TALKING ABOUT THIS’ IS THE NUMBER OF PEOPLE ACTIVELY
PARTICIPATING WITH US AT ANY GIVEN MOMENT.
9,918 potential
customers
Pg. 11

12. • How we serve you:
We help you determine what to say, how often to say it and who to talk to as you invite new customers with
our radio station(s).
• What’s included:
Free consultation, analysis of marketing strategy, message creation and production of message(s).
• How we do business with you:
We create your account with a client set up form, send you an invoice either weekly or monthly with
payment either in advance or within 10 days of receiving invoice, per credit established. Payment can be
made with cash, M/C, Visa, Amex or wire transfer.
• Most importantly:
Thank you for considering us in helping you recruit new customers!
Welcome to Adventure Radio’s Advertising Partnership
___________________________________________________________________________________________
_
Name (please print) Authorized Signature Date
This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or
ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not
limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry.
Pg. 12

13. Guru Lounge Entry #10
Tiki Hut: The Beach House
The Following Presentation is
By: Kathryn Wake
Savannah, GA/Hilton Head SC
Pages 14-24

14. Tiki hut
Tiki hut
the
beach
house
the
beach
house
Samantha Ely and Kathryn Wake
L&L Broadcasting
One Saint Augustine Place
Hilton Head Island, SC 29928
Email: samantha.ely@llbroadcasting.com kathryn.wake@llbroadcasting.com
Office: 843.785.9569 Samantha cell: 843.422.2421 Kathryn cell: 843.301.2126
Pg. 14
Entry #10
By: Kathryn Wake
Pages 14-24

15. Hilton Head/ Beaufort/ Savannah/ Brunswick
One St. Augustine Place, Hilton Head Island, SC 29928 Phone: 843-785-9569 Fax: 843-842-3369
Station
Call Letters WFXH WGCO WUBB WXYY WHHW
Frequency 106.1 98.3 106.9 107.9 AM1130/FM93.5
Slogan “The Only Station For
New Rock”
“Hank FM playing
Country Legends”
“New Country” “90’s, 2K & Today!” “Timeless Favorites”
Website Rock1061.com 983hankfm.com Bob1069.com Y1079online.com am1130theisland.co
m
Primary
Demo
Adults
18-49
Adults
35-64
Adults
18-49
Women
25-54
Adults
45 +
Format Rock Country Legends New Country Hot Adult
Contemporary
Contemporary
Standards
Daily
Features
6am-11am
Lex & Terry
11am-3pm
Zoey
3pm-7pm
Kotter
7pm-M
Buzz
Playing “Country
Legends” 24/7
5:30am-9am
Tim Leary & The
Morning Showgram
with Maunalee
9am-2pm
Billie Marshal
2pm-7pm
T.C.
7pm-12m
New Country Nights
5am – 10am
The Bert Show
10am- 2pm
Patty Steele
6am-10am
Monty Jett
10am-4pm
Charlie
3pm-7pm
Scott
7pm-12m
After Hours
Smooth Jazz
Smooth Jazz
Sundays
11am-7pm
Sample
Artists
Three Days Grace,
Shinedown, Offspring,
Weezer, Foo Fighters,
Linkin Park, Slipknot,
Metallica, Bush, Staind,
Three Doors Down…
Reba McIntyre, George
Jones, Patsy Cline,
Merle Haggard, Johnny
Cash, Waylon Jennings,
Tammy Wynette,
Loretta Lynn, Dolly
Pardon, Brooks n Dunn,
Lady Antebellum,
Jason Aldean, Zac
Brown Band, Blake
Shelton, Miranda
Lambert, Kenny
Chesney, Brad Paisley,
Carrie
Underwood,Taylor
Swift…
Nickelback, Katy
Perry, Maroon 5,
Daughtry, Kelly
Clarkson, Train, Lady
Gaga, Matchbox 20,
Pink, Aerosmith, Black
Eyed Peas, Colbie
Caillait, Avril Lavigne,
Green Day…
Frank Sinatra, Neil
Diamond, Barbra
Streisand, Tony
Bennett, Andy
Williams, Johnny
Mathis, Michael Buble,
The Carpenters…
Pg. 15

16. Y 107.9 DATA
Y107.9 blends
contemporary, pop rock
and pop alternative
music styles…
playing music from the
FORMAT
Hot AC
(Hot Adult Contemporary)
CALL LETTERS
WXYY
SLOGAN
90’s, 2K & Today
TARGET AUDIENCE
Adults 25-54, with a focus on active
female listeners with high disposable
income
NUMBER OF WEEKLY LISTENERS
51,700
Pg. 16

17. Station:
WXYY-FM
Y 107.9
Format:
Hot Adult
Contemporary
Target Audience:
Adults 25-54
WXYY-FM tower
25,000 watts
Pg. 17

18. Full Moon Parties
Y107.9 JUST WANTS EVERYONE TO HAVE FUN!
WHAT YOU GET WHEN YOU PARTY WITH Y107.9:
-60 commercials leading up to each Full Moon Party
-at least 25 live on-air mentions the week leading up to the party
-a social media creation to invite so that all of our fans can see your event
-a social media post with an image to generate interest
-images for YOU to use on your social media page/website
-the Y107.9 crew on site for 2 hours
-full station set up: table, tent, banners, station shwag, speakers
-our promo staff playing games for prizes with listeners
-station vehicle parked outside of your business
-social media posts from our station staff at the promotion inviting listeners
-two 60 second call ins about the event, each hour, during the two hours of the event
-Photo gallery of event on social media page (after event)
Pg.18

19. BOB 106.9 DATA
FORMAT
New Country
CALL LETTERS
WUBB
SLOGAN
New Country
TARGET AUDIENCE
Adults 25-54, with a focus on active
female listeners with high disposable
income
NUMBER OF WEEKLY LISTENERS
73,400
New Country Bob 106.9 is The Lowcountry’s
number one choice for country music!
Pg. 19

20. WUBB-FM tower
100,000 watts
Station:
WUBB-FM
Bob 106.9
Format:
Country
Target Audience:
Adults 25-54
Pg. 20

21. Full Moon PartiesBOB 106.9 JUST WANTS EVERYONE TO HAVE FUN!
WHAT YOU GET WHEN YOU PARTY WITH BOB
-30 commercials leading up to each Full Moon Party
-at least 25 live on-air mentions the week leading up to the party
-a social media creation to invite so that all of our fans can see your event
-a social media post with an image to generate interest
-images for YOU to use on your social media page/website
-the BOB crew on site for 2 hours
-full station set up: table, tent, banners, station shwag, speakers
-our promo staff playing games for prizes with listeners
-station vehicle parked outside of your business
-social media posts from our station staff at the promotion inviting listeners
-two 60 second call ins about the event, each hour, during the two hours of the event
-Photo gallery of event on social media page (after event)
Pg. 21

22. Y107.9 Promotional Partnership
Upcoming promotion on Y107.9 (projected to occur in March 2014)
As our exclusive partner, you will receive:
FB Cover photo sponsorship promoting the contest
Featured promo reel on Y107.9 website promoting the contest along with a contest
registration page.
Promotion of the contest for 2 weeks on our Y107.9 Social Media page.
(First week: Mon, Weds, Fri)
(Second week: Mon, Tues, Weds, Thurs, Fri)
Mentions within at least 25 promotional announcements each week= 50 total
Total Value (at no-charge to you): $1,200
Beach House/Tiki Hut/The Porch to provide:
Hotel room for two for one night
Breakfast for two $30.00
Dinner for two $50.00
Pg. 22

23. L&L Broadcasting trade partnership
To enhance your commercial schedule over the course of the Full Moon Parties,
we are pleased to offer $4,000 in trade advertising (see contract)
In exchange, L&L Broadcasting will receive $4,000 in trade for rooms, and/or
dining, and/or staff parties, and/or client entertainment.
Both parties agree that the value of trade is based on the full value of the
products and services. Both parties also agree that the comp items offered
are available based on inventory.
Pg. 23

24. • How we serve you:
We help you determine what to say, how often to say it and who to talk to as you invite new customers with
our radio station(s).
• What’s included:
Free consultation, analysis of marketing strategy, message creation and production of message(s).
• How we do business with you:
We create your account with a client set up form, send you an invoice either weekly or monthly with
payment either in advance or within 10 days of receiving invoice, per credit established. Payment can be
made with cash, M/C, Visa, Amex or wire transfer.
• Most importantly:
Thank you for considering us in helping you recruit new customers!
Welcome to L&L Broadcasting Advertising Partnership
___________________________________________________________________________________________
_
Name (please print) Authorized Signature Date
This station does not discriminate in the sale of advertising time, and will accept no advertising that is placed with an intent to discriminate on the basis of race or
ethnicity. Advertiser hereby certifies that it is not buying broadcasting air time under this advertising sales contract for a discriminatory purpose, including but not
limited to decisions not to place advertising on particular stations on the basis of race, national origin, or ancestry.
Alternating Y 107.9 and Bob 106.9 depending on genre of entertainer
Investment: $1,800 per month May 2014-September 2014, on either Y 107.9 or Bob 106.9 (TBD)
($220 talent/engineering fee each month is included in the monthly above said investment)
Pg. 24

25. Guru Lounge Entry #11
Bob Ask’s..
The Following Presentation is
By: Kathryn Wake
Savannah, GA/Hilton Head SC
Pages 26-28

26. BOB ASKS- WHAT’S BETTER THAN WATCHING
THE RBC HERITAGE?
April 14-20, 2014
Pg. 26
Entry #11
By: Kathryn Wake
Pages 26-28

27. THE ANSWER: WALKING INSIDE THE ROPES WITH
PGA PLAYERS!
Pg. 27

28. BOB 106.9 DATA
FORMAT
New Country
CALL LETTERS
WUBB
SLOGAN
New Country
TARGET AUDIENCE
Adults 25-54,
with a focus on
active female listeners with high
disposable income
NUMBER OF WEEKLY LISTENERS
72,500
(SOURCE: ARBITRON)
New Country from artists such as Luke Bryan, Lady Antebellum,
Georgia Florida Line, Jason Aldean, Miranda Lambert, The Band Perry…
Pg. 28

29. Guru Lounge Entry #12
Honda Dealers Marketing Plan
The Following Presentation is by: Bernadette
Robinson
Jackson, MS
Pages 30-43

30. Pg. 30
Entry #12
By: Bernadette Robinson
Pages 30-43

31. The purpose of this proposal is to…
Provide MS Honda Dealer Association with quick facts about the
Jackson, MS market.
Present Jackson’s radio stations overview.
Show MS Honda Dealers Association ways that WKXI, WJMI,
WRKS, WJNT, WOAD and WJQS can maximize their 2014
advertising investment with our stations through effective
scheduling, promotional support, on-air features and sponsorship
opportunity.
Offer MS Honda Dealer Association ANNUAL DISCOUNTED
RATES.
Pg. 31

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44. Guru Lounge Entry #13
Smoothie King
The Following Presentation is by: Bernadette Robinson
Jackson, MS
Pages 45-54

45. Pg. 45
Entry #13
By: Bernadette Robinson
Pages 45-54

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