Guru Lounge Entries 21-26.

1. Guru Lounge Entry #21
Atlantic Beach Summer Promotion
The Following Presentation is by: Keisha Martin
Columbia
Pages 2-4

2. Atlantic Beach Summer Promotion
Proposal Presented by:
Keisha L. Smith-Martin, MBA.
Pg. 2

3. Rent N Roll, Club Heat featuring DJ B-Lord will team up to bring to the
metro the hottest Summer Promotion of 2013!!! The last official weekend in
May 2013 is the famous Black Bike Week at Myrtle Beach. Thousands of
individuals from the Columbia Metropolitan area drive to Myrtle Beach to
engage in the festive events!!
“ Roll on I-20 on 20’s” i
s
th
e
ideal promotion for RNR. O ne luck y listener
on Hot 103.9 will walk away with an ultimate prize package! Here is what they
will receive:
– $2000 Value-1 Complimentary Custom Wheel and Rim Package from RNR
– $1850 Value VIP- Weekend Treatment for Winner plus 4 guest at the Hottest
weekend event at Club Heat hosted by DJ B-Lord (VIP Entry and Section and
Complimentary Bottle of Grey Goose Friday, Saturday, and Sunday and Hotel
Accomodations Friday and Saturday Night)
– $500 value in Jewelry from Jewelry World
– $200 value in clothes from Cuz Fashions
Atlantic Beach Summer Promotion
Overview
Pg. 3

4. Promotional Outline
Hot 103.9 will Provide:
Promotional Announcements
30sec 4/29/2013-5/17/2013
- Value $ 11, 100
On Air Contest Executions
WHXT- 4/29/2013 - 5/17/2013
2p-12m Mid-Day, Afternoon Drive, and Evening
-Value $5, 000
WHXT Station Website Presence WHXT
-Value $2,800
Rent N Roll will Provide:
1- Complimentary Set of Custom Wheels and Rims for Contest Winner
-Value $2000
Rent N Roll Acceptance:________________________________________ Date:_____/_________/________
Hot 103.9 Acceptance:__________________________________________Date:_____/________/__________
Pg. 4

5. Guru Lounge Entry #22
Web Interactive Promotion for WMFX
and WARQ
The Following Presentation is by: Keisha Martin
Columbia
Pages 6-8

6. Web Interactive Promotion for WMFX and WARQ
Proposal Presented by:
Keisha L. Smith-Martin, MBA.
Pg. 6

7. Web Interactive
Promotional Overview
Let’s Ramp up Rush’s Presence with a web interactive promotion on WMFX and
WARQ!!!
Here’s What We Can Do:
• “Rush in to Rush’s” WARQ and WMFX listeners will rush to high traffic station websites to
find Rush’s Deal of the Day. This will be a tile size button on the station website that will link to
Rush’s Website. Rush’s Deal of the day (i.e. BOGO Deals Buy a Shake and Get Free Small
Shake). Station website is accessible by desktop, laptop or smartphones. Listeners can redeem
coupon by showing smart phone at the register at any Rush’s location or with a printed coupon
from web. This promotion will be promoted through WARQ and WMFX mentioned on the 15sec
spots on both stations.
• Fifteen (15sec) Spots to promote interactive campaign on WARQ and WMFX per week.
Monthly Web Unique
Visitors
WARQ / WMFX 42, 398
Pg. 7

8. Promotional Outline
WMFX and WARQ will Provide:
Web Presence 9/1/2013-12/31/2013
- WARQ Total Value $ 4, 000
- WMFX Total Value $ 4, 000
Fifteen 15sec spots per week 9/1/2013-12/31/2013
- WARQ Total Value $ 2, 700
- WMFX Total Value $ 4, 050
Rush’s Acceptance:________________________________________ Date:_____/_________/________
Pg. 8

9. Guru Lounge Entry #23
Lunch & Laughs
The Following Entry is by: Keisha Martin
Columbia
Page 10

10. Lunch & Laughs Proposal
The Comedy House
2768 Decker BLVD
Columbia, SC
Presented By: Keisha L. Martin, MBA
Lunch & Laughs Outline:
- Quick Serve Lunch –or- Lunch Buffett All You Can Eat $10.99
-Movie Bite Collage of Comedians preferably those you cant pay to see
live in Columbia or surrounding areas such as Robin Harris,
Jerry Seinfield, Redd Foxx, Eddie Murphy, George Carlin, etc.
-Advertisement on L&L Broadcasting Cluster to promote.
30sec and 15sec advertisement
WWDM, WHXT, WARQ, WMFX, ESPN
-WWDM Live Lunch Break with DeeDee Renee Last Friday of the
Month.
Comedy House Investment: $2,000 per month
Promotional Value: $5,000
Pg. 10

11. Guru Lounge Entry #24
Planet Vapor
The Following Presentation is by: Steven Powell
Columbia
Pages 12-17

12. Exclusive Streaming Sponsor
Branding Opportunity for
Pg. 12

13. Your business has the unique opportunity to be the
EXCLUSIVE sponsor of our station's stream and brand your
business to 43,100 potential customers!
As sponsor, your brand is highlighted constantly on
our radio broadcasts, streams and web sites!
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 13

14. Pg. 14

16. As the Exclusive Streaming Sponsor, your business receives:
Sponsor mentions each hour on Rock 93.5 as we promote our stream
(That’s 24 mentions Each Day, 168 Per Week)
 Sponsor mention each hour on our radio streaming broadcast
(That’s 24 mentions Each Day, 168 Per Week)
:15 Pre-roll that runs prior to each station’s stream
Custom streaming player created exclusively for your business
Weblink on all station's websites (120*90)
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 16

17. Your Investment:
Only $400 Per Week
Annual Commitment
4 week cancellation policy
Client Signature______________________
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 17

18. Guru Lounge Entry #25
Branding Opportunity
The Following Presentation is by: Steven Powell
Columbia
Pages 19-24

19. Exclusive Streaming Sponsor
Branding Opportunity for
Pg. 19

20. Your business has the unique opportunity to be the
EXCLUSIVE sponsor of our station's streams and brand your
business to 135,100 potential customers!
As sponsor, your brand is highlighted constantly on
our radio broadcasts, streams and web sites!
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 20

21. As the Exclusive Streaming Sponsor, your business receives:
Sponsor mentions each hour on WHXT Hot 103.9 as we promote our stream
(That’s 24 mentions Each Day, 168 Per Week)
 Sponsor mention each hour on our radio streaming broadcast
(That’s 24 mentions Each Day, 168 Per Week)
:15 Pre-roll that runs prior to each station’s stream
Custom streaming player created exclusively for your business
Weblink on all station's websites (120*90)
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 21

22. Pg. 22

23. Pg. 23

24. Your Investment:
Only $500 Per Week
Annual Commitment
4 week cancellation policy
Client Signature______________________
Exclusive Streaming Sponsor
Branding Opportunity
Pg. 24

25. Guru Lounge Presentations for audio
Entry #26
Bud Light
The following 3 presentations are by: Greg Marting
San Antonio
Pages 26- 63

26. • Endorsements
• Music First Featured Artist
• 5’Oclock Traffic Jam
• Top 7 at 7
• Bud Light Lime Topless Summer
• The Takeover at The Bonham Exchange
• Cinco de Limo
• Endorsements
• Buffalo Wild Wings Live Thursday Broadcast
• Budweiser ”Select” Rant of the Week
• Texas Ranger’s Sponsorship
• Local Sports Center Update
• Bud Light VIP Hook Up for The Houston Texans
• JACKFEST 2014
• JACK POT Big Cash Giveaway
• JACK Sweepers
• Friday Night Broadcast
Digital Capabilities
• Banners
• Streaming
• Video Pre-roll
• Website Takeover
• Facebook/Social Media Takeover
• Feature Sponsorships
• Contest Page
In the works...
• L & L Lounge
• L & L Opportunities
• Big League Weekend
• Texas Valero Open
• Texas Golf Insider
• Memorial Day
• 4th of July
KTFM, JACK and ESPN
• Studio Sponsorship
• Bud Light VIP HOOK UP for The Houston Texans
• Watch Parties
• Corporate Responsibility
• Bank of Spots
Pg. 26

27. Presented by: Lindsay Jakubowski
lindsayj@bordermedia.com
Notes:
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
___________________________________________
Pg. 27

28. LET 94.1 KTFM INCREASE
YOUR BRAND AWARENESS
Presented by Lindsay Jakubowski
Border Media San Antonio
210-654-5149 phone
512-659-3155 cell
lindsayj@bordermedia.com
Pg. 28

29. Endorsements
• Tony Cortez
Promotional Opportunities
• The New 94.1 KTFM Featured Artist presented by Bud Light - Music First
• 5 O'clock Friday Traffic Jam
• Studio Sponsorship
• Top 10 Countdown
NTR Opportunities
• Poolside Jamz – Topless Summer
• Saturday Night Take Over at The Bonham Exchange
• Cinco de Limo
• Cross Promote Your VIP Hook Up to the Houston Texans
• Watch Parties
Additional Items
• Bank of Spots
• Corporate Social Responsibility Pg. 29

30. ENDORSEMENTS
Tony Cortez
KTFM has one of the most entertaining Morning Shows in the market, with the
amazing Tony Cortez, who keeps San Antonians entertained throughout the
morning! This music-intensive morning show has it all – lots of listener call-ins, the
latest in news and hot topics, and the most music in the morning. San
Antonians know that the best way to start their day is with the Tony Cortez
Morning Show!
More endorsement opportunities coming soon……
Pg. 30

31. Music First Sponsorship
Bud Light to receive: March-December
• 312x (:15) recorded promotional mentions
• 130x (:10) live promotional mentions
• Static positioning – Name feature on KTFM.com
• (:10) pre-roll before each ‘Featured video’
Total promotional value: $33,400
Bud Light ‘Music First’ Featured Artist
The new 94.1 KTFM has a vast array of artists. Many have hits already tearing
up the charts…while others debut their latest song. 94.1 KTFM will showcase a
different artist every month with a featured video.
The video will reside on KTFM.com in the ‘Bud Light Music First’ Featured Artist
section. This section will showcase the featured artists’ latest video. Prior to the
video, Bud Light will have a (:10) video pre-roll featuring the “New Music”
campaign.
The Bud Light ‘Music First’ Featured Artists will be archived as well in the video feature box. The main video featured and the
archived videos off to the side, so listeners can always view them.
Pg. 31

32. 5 O’ Clock Traffic Jam
5 O’clock Traffic Jam April-December
(1 week per month)
Tony Cortez kicks off the weekend every Friday at 5pm with
the 5 O'clock Traffic Jam.
Every week a NYC mixer creates a new mix show with the
best new Top 40 music of the week mixed with some of the
best dance music! The result…one of the most popular hours
on KTFM!
This sponsorship is available for Bud Light to increase brand
awareness and remind listeners to drink responsibly this
weekend!
94.1 KTFM to provide (weekly):
• 2x (:10) recorded promo │F, 5p-6p
• 5x (:15) live mentions│ F 3p-6p
• 10x (:15) recorded promos │ M-F 6a-12m
• Inclusion as sponsor at www.ktfm.com
• On-air mentions during the show as sponsor -
“The Bonham Exchange 5 O'clock Traffic Jam brought to you by Bud Light …please drink
responsibly!”
Weekly Promotional Value: $850 Pg. 32

33. Bud Light Studio Sponsorship
94.1 KTFM to provide (1 weeks per month):
• 168x top of the hour sponsorships
Promotional Value: $6,500
94.1 KTFM is offering a very unique opportunity for Bud Light to sponsor the 94.1 KTFM Studio!!
Bud Light will be featured as the 94.1 KTFM Studio Sponsor at the top of the hour every hour for two weeks
per month! What a great way to brand Bud Light/Bud Light Lime!
Here’s how it would sound at the top of every hour: “Live from the ‘Bud Light Lime 94.1 KTFM studios’
Studios, coming up Pharrell’s Happy…”
Pg. 33

34. Title Sponsorship – “San Antonio’s Top 10 Countdown is brought to you by Bud Light.”
A minimum of 10 weekly mentions.
Weekly Value: $500
San Antonio’s Top 10 Countdown with Tony Cortez is a revamped version of the
countdown formerly known as “The 7 @ 7 Countdown”. This is the most in-depth Pop Music
countdown in San Antonio!! It airs every Monday through Friday 7:00-7:40 ! Be part of the
newest TOP 40 music in San Antonio!.
TOP 10 Countdown
Pg. 34

35. Pool Side Jamz powered by
Bud Light Lime
94.1 KTFM is the only Top 40/CHR radio station in town that has live, local on-air personalities M-Sa 6a-10p!!! KTFM will team
up with Bud Light / Bud Light Lime to bring the party to the listeners. Throughout the summer, 94.1 KTFM brings the party to
local Apartment Communities with Poolside Jamz.
Each week, KTFM’s brings the music, food, fun and games to a poolside community and a chance to win a new
convertible. Poolside Jamz creates a unique opportunity to reach KTFM’s active audience, while distributing and
sampling products to a new group every week. Bud Light / Bud Light Lime will be the presenting sponsor of Poolside Jamz
featuring Bud Girls and Bud Light promotional products.
KTFM to provide (per week):
• Presenting Sponsorship of Poolside Jamz
• 20x/week (:10) live promotional mentions | M-Sa, 6a-Mid | Memorial Day – Labor Day
• 2-hour on-site event at upscale apartment communities
• Bud Light Logo to be included on any promotional product supporting the event
• Bud Light Logo to be included in all web / social media support of event
Weekly Promotional Value: $2,500 Pg. 35

36. SATURDAY NIGHT TAKEOVER
For over 5 years, 94.1 KTFM has been hosting The Saturday Night Takeover at The Bonham Exchange. KTFM
on-air personalities and mixers spin the hottest dance music during a commercial free, LIVE broadcast
from The Bonham Exchange Saturday night’s from 10p-2am!
KTFM would like Bud Light to be the sponsor of this highly rate/attended weekly event!
Here’s how it could sound:
We are live at The Bonham Exchange…it’s the Saturday Night Takeover brought to you by Bud
Light…please drink responsibly”.
KTFM to provide (weekly):
• 4x (:05) Open/close billboard mentions for Bud Light/Bud Light Lime to support commercial free broadcast |
Saturday 10p-2a
• 8x (:05) promotional sweepers /drops| Saturday 10p-2a
• Opportunity for onsite signage and presence
Weekly promotional value: $1,000
Pg. 36

37. CINCO DE LIMO PARTIES
94.1 KTFM will promote Cinco de Limo for a total of 5 nights
leading up to the actual Cinco de Mayo celebration.
Every night, W-Sun, the week of Cinco de Mayo KTFM will be onsite
at a different local restaurant/bar to support and promote the
Cinco de Mayo (Limo) Holiday.
The second to last Cinco de Limo party ( May 4th) will be tied in
with 94.1 KTFM’s Saturday Night Takeover at The Bonham
Exchange.
94.1 KTFM mixes the HOTTEST dance music LIVE from The Bonham
Exchange Saturday 10p-2am . During the live broadcast KTFM will
drop Bud Light mentions between mixes. Bud Light Lime will be
mentioned with venue when associated with a “drink special”.
94.1 KTFM to provide:
One week (April 29 – May 5, M-Sa 6a-Mid)
• 45x (:10) recorded promotional mentions
• 45x (:10) live promotional mentions
• 10x (:05) live promotional mentions, May 4th, 10p-2a
• 4 Live Call’s in from each event (20 total)
• Inclusion in all web and social media outlets
• Anheuser-Busch to pay weekly talent
and promo fee
Total promotional value: $10,000
Pg. 37

38. Watch Parties
94.1 KTFM listeners love to watch football!
KTFM will encourage the KTFM female listeners to come out
and watch the game with their friends.
94.1 KTFM will team up with various venues to create
football watch parties (date/time TBD). KTFM will host fun
games to win various KTFM and 3rd party prizes. For
example, lime toss, quickest to fill up a glass with lime juice
and drink it, lime bobbing and pass the lime between the
knees. [number of events TBD]
KTFM to provide (per event/Aug-Oct):*
• Inclusion in 20x (:10) live promotional announcements| M-F 6a-Mid
• Inclusion in 4x (:30) live call in’s during each event
• Anheuser-Busch to pay weekly talent
and promo fee
Weekly promotional value: $2,500
*based on 3rd party venue participation
Pg. 38

39. Promotional Bank of Spots: *
94.1 KTFM will provide a “bank” of bonus :15 and/or :30 spots that can be used to support local marketing programs of Anheuser–Busch,
Inc. and the wholesale family.
Corporate Social Responsibility: *
Bonus Consumer Awareness Education messages as part of your moderation message to the consumer 2 (:60) units per day M-Su 6a-12m
* based on minimum investment requirements
Pg. 39

40. LET 102.7 JACK FM HELP
INCREASE YOUR BRAND AWARENESS
Presented by: Lindsay Jakubowski
210-654-5149 phone
512-659-3155 cell
lindsayj@bordermedia.com
February 27th , 2014
Pg. 40

41. OUTLINE
Why 102.7 JACK FM?
JACKFEST
• JACK Sweepers
Weekend
Bud Thirty
Fiesta
Summer
NFL
• Studio sponsorship
• Additional Support
Pg. 41

42. WHY 102.7 JACK FM!!!
JACK Delivers Bud Loyalists!
JACK Listeners are:
41% more likely to drink Bud Light than the average San
Antonian
88% more likely to drink Bud Light Lime
53% more likely to drink Bud Light Platinum
21% more likely to drink Budweiser Select
45% more likely to drink Budweiser
134% more likely to drink Busch!
Sources: Scarborough Release 2, 2013, Aug12-July13, JACK A21+, MSA, and Nielsen Sept13-Jan14, A21+, Mon-Sun, 6a-12mid, MSA
JACK Delivers 356,300 Adults 21+ for BUD – that’s almost
1 in 4 Adults in the San Antonio 8-county metro!
Pg. 42

43. JACK FEST 2014
In 2012, with great success 102.7
JACK FM brought back JACKFEST
featuring POD, Doughtry and 3
Doors Down.
102.7 JACK FM would like Budweiser/
Bud Light to be the presenting
sponsor of JACK FEST ! *
* pending 2014 artist performance and concert location
KJXK to provide (4 weeks leading up to JACK FEST):
• 1100x (:30) sponsorship announcements
(September – October 2014)
• 4 event nights at bar/restaurant leading up to
concert
• Video, photos, logos and concert information
posted on HELLOJACK.com
• Continual Facebook Status to link to JACKFEST
mini-site on HELLOJACK.com
• On site opportunities, signage, etc.
Pg. 43

44. BUD LIGHT WEEKENDS
It’s the weekend….it’s all about the
Music-Music FIRST on 102.7 JACK FM!
Starting at 5:30pm Friday, 102.7 JACK FM will
run Bud Light Music First Sweepers in his
tongue and cheek way.
JACK SAMPLE SWEEPERS:
“Now back to the Music…it’s the Bud Light
Music First weekend on 102.7 JACK FM…it
sound like we’ve been enjoying a few Bud
Lights while selecting the music.”
KJXK to provide:
• 60 top of the hour recorded
sweepers per weekend (Friday 5p-
Sunday 12m)
Weekly promotional value: $6,000
Pg. 44

45. Bud Thirty
It’s 5:30 or Bud Thirty!
Each day Monday – Friday at 5:30pm JACK
will run Bud Thirty Happy Hour Sweepers in his
tongue and cheek way.
JACK SAMPLE SWEEPERs:
“Workday is over, time for a cold Bud Light
and some JACK FM.”
“Some people call it quitting time, with a cold
Budweiser, we’re just getting started on JACK
FM.”
KJXK to provide:
• 5 (:10) recorded mentions per
week top of the hour ID’s at
5:30pm
Weekly promotional value: $500
Pg. 45

46. FIESTA SWEEPERS
FIESTA SWEEPERS
Everyone loves hitting the various
Fiesta celebrations around San
Antonio and JACK loves to talk
about them. It’s a great way to
remind listeners when and where
they are, but have a little fun at the
same time.
JACK SAMPLE FIESTA
SWEEPER:
“NIOSA time -- hey, if your going to
spill a beer on someone’s back
anyway….might as well be a Bud
Light. Just say’in.”
KJXK to provide:
• 64x (:15) recorded mentions | M-SU, 6a-Mid
April 12 – April 28, 2013
Total Promotional Value: $3,200
Pg. 46

47. SUMMER SWEEPERS
JACK SAMPLE SUMMER SWEEPERS:
“The sun is hot, the music is loud and the
Budweiser’s cold, oh Yeah…nothing like
the weekend on JACK FM ”
“Bud Light brings you this summer
weekend (cha-ching) so enjoy
Bud Light wherever you are
having fun (cha-ching)! Gotta love those
summer sponsor dollars…”
KJXK To Provide:
•21x (:10) recorded mentions per
weekend | Fr-Su, 6a-MidWeekly Promotional Value:
$1,050
Pg. 47

48. NFL JACK SWEEPERS
102.7 JACK FM will run Football Sweepers
branding BUD LIGHT with Football season.
These will run throughout the season on
Sundays, Mondays and Thursdays…basically
game days.
JACK SAMPLE NFL SWEEPER:
“Budweiser wants you to get ready to watch
the games with an Ice-cold bud light.
What…do we really have to say more than
bud light and football?”
Total Promotional Value: $10,200
KJXK To Provide:
• 12x (:10) recorded mentions per week
( M-SU, 6a-Mid | Sept 2 – Dec 29, 2014
17 weeks-204x (:10) Total)
Pg. 48

49. Studio Sponsorship
102.7 JACK FM is offering Budweiser a very
unique opportunity--the chance to sponsor
the JACK FM Studio!!
Budweiser will be featured as the Studio
Sponsor at the top of the hour every hour
for 2 weeks per month! What great way to
own a little JACK FM and brand Bud Light!!!
Here’s how it would sound at the top of the
hour:“JACK HERE, live from the ‘Bud Light’
Studios, coming up next, The Rolling Stones
…”
KJXK to provide:
336x top of the hour (name only) studio
sponsorship | 12a-12a | based on 2 wks
per month
Monthly Promotional Value:
$16,800
Pg. 49

50. Promotional Bank of Spots: *
102.7 JACK FM will provide a “bank” of bonus :15 and/or :30 spots that
can be used to support local marketing programs of Anheuser–Busch, Inc. and the wholesale family.
Corporate Social Responsibility: *
Bonus Consumer Awareness Education messages as part of Anheuser-Bush moderation message to
the consumer - 2 (:60) units per day M-Su 6a-12m
* based on minimum investment requirements
Pg. 50

51. Presented by: Border Media San Antonio
Lindsay Jakubowski210-654-5149 phonelindsayj@bordermedia.com
February 27th, 2014
Pg. 51

52. OPPORTUNITIES/OUTLINE
1250 AM ESPN
 Why ESPN
 Who’s Listening
Endorsements
 The Hardline with Ari Temkin and Eric Messersmith
 The Blitz with Dat Nguyen and Jason Minnix
Promotional Support
 Watch Party’s (year round)
 Budweiser LIVE Thursday Broadcasts
 Budweiser Select Rant on The Hardline
 Texas Rangers Sponsorship
 Budweiser Select Studio Sponsorship
 Budweiser Select Local Sports Center Update
 Bud Light VIP Hook Up for The Houston Texans
 Bank of Spots, Corporate Social Responsibility
Idea’s/Opportunities
 Big League Weekend
 Valero Texas Open
 Texas Golf Insider Show Sponsor (Saturday’s 8a-9a)
Pg. 52

53. ESPN is a Terrific Media Vehicle for BUD to Generate More Brand
Awareness and Increase Sales!!
Plus, ESPN Provides Bud with High Profile,
Popular On-Air Personalities for Results!
Advertising on ESPN will enable BUD accomplish the following:
 Reach Male Consumers (96% of ESPN Listeners are MEN)
 Reach People who Choose Beer Over any other Type of Alcohol
 Reach and Influence Bud Drinkers (and others who may be converted to brand)
 Reach Sports Fans to Drive up BUD Sales during Sports Parties, at Sports Restaurants,
Bars, Clubs, and while relaxing around the house!
Adults 18+ Metro Sports Radio Listeners
Type of alcoholic beverage drink most often: % of Market % of Audience Index
Beer 23.6% 35.40% 150
Domestic Beer Drink past mo:
Bud Light 17.6% 23.90% 136
Budweiser Select 1.5% 2.10% 141
Pg. 53

54. Who’s Listening?
Prime Demographic Men 18-49
In fact… 86% Men
(and we’re pretty sure 12% of the other
14% are women trapped in cars with men)
High Income Men
(it takes money to support a heavy sports habit)
67% attended college
77% own a home
Average home value $198,774
Index of home value $150 - $250k, 424!!
Average HH income, $92,680
34% make over $100,000 per year
82% are employed full time
76% are married and 59% have kids (and you know that takes money)
Men Who Listen to ESPN A LOT (duh…)
#1 in the market for Time Spent Listening among Men 25-54 (English language)
#2 in the market for Time Spent Listening among Men 18-49 (English language)
Important Additional Research Note
(and this one makes perfect sense)
Among ESPN’s male listeners, 58% have dogs
and only 35% have cats…
If you want to target men in San Antonio with
your advertising message,
ESPN San Antonio makes perfect sense!
Pg. 54

55. ENDORSEMENTS
Pg. 55

56. • 3 hour live broadcast at a different BWW every Thursday / September 5 – December 26 (17 weeks)
• Minimum 6 live mentions per broadcast, top of the hour ID plus sponsorship mentions per hour
• 9x (:30) live promotional mentions each week pre promoting the broadcast M-W 4p-7p
• Budweiser banners to be displayed (pending BWW approval)
• Photos of the broadcast to be displayed on ESPNSA.com following the broadcast
• ESPN staff can distribute Budweiser merchandise
• Bud girls to be on site and optional Budweiser special (pending BWW approval)
Weekly Promotional value: $1,500
Total Investment: TBD based on client spending
Budweiser Select
Live Broadcast Thursday’s
Anheuser–Busch will receive:
Join 1250 ESPN “The Blitz” with Dat Nguyen and
Jason Minnix as they broadcast live every
Thursday, 4p-7p, from Buffalo Wild Wings. ‘The
Blitz’ is live from a different Buffalo Wild Wings
location in San Antonio. Each week they discuss
the week in sports and the upcoming weekend of
Football, both College and Pro. (pending BWW
approval)
Pg. 56

57. Budweiser Select Watch Parties
• 15x (:30) recorded promotional mentions / M-Su, 6a-Mid / per event
• 25x (:30) commercials / M-Su, 6a-Mid / per event
• 4x (:30) call-ins driving traffic to the location. / per event
• ESPN 1250 host on-site, complete with ESPN Van, tent (when applicable), prizes, banners
and inflatable / per event
A 1250 ESPN personality will be on site at an approved location for 2 hours. We can tie
the on-site event to a big game that everyone wants to watch. This could be a big Texas
Rangers baseball game, Houston Texans game, Texas A&M or Texas Tech game. 1250
ESPN will bring a full set up and conduct call-ins on the air. Remote date, time and
location TBD.
Anheuser–Busch will receive:
Promotional Value: $2,000
Investment (per event): $750 plus remote fees Pg. 57

58. The Budweiser Select
Rant of the Week
• 2x (:05) recorded promotional mentions per week (open and close) March – December
• 10x (:15) station promos (Sa-Su 6a-12m)
• Website link/logo to archive of the weekly rant
Anheuser–Busch will receive:
Let’s face it, sports is not always fun and games. Even the teams we love do things that just
gets under our skin. Maybe it’s a missed opportunity…maybe it’s a bad call….there are so many
things that make sports fans want to sound off. Our 1250 ESPN hosts are no different….hey it’s
why they’re on the air. Every Monday in a fixed position, one of the ESPN 1250 hosts will spend
60 seconds ranting (sounding off) on something in the wide world of sports that has everyone
talking. Believe us…they have strong opinions!
Weekly Promotional Value: $750
Weekly Investment: $250*
*Based on a 26 week minimum commitment
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59. Budweiser Select
Texas Rangers
Sponsorship
With back-to-back American League Championships and trips to the World Series in 2010 and 2011,
the Texas Rangers have become a truly elite franchise in Major League Baseball.
At the 5-year mark, 1250 ESPN San Antonio continues to add the very best in sports play-by-play
coverage to our already powerhouse lineup! The Houston Texans, Texas Tech, Texas A&M and ESPN
network coverage of college football and basketball, plus MLB and NBA action…and now the Texas
Rangers…makes 1250 ESPN San Antonio THE PLACE for everything spots in San Antonio!
Texas Rangers play-by-play sponsorships are limited so act now and be part the action as 1250 ESPN
San Antonio covers the Ranger’s 2014 race for the pennant!
• 744 :30 second commercials during Texas Rangers play by play (6 per game)
• Inclusion in 30 Texas Rangers Promotional Announcements monthly
• Logo and hyperlink on Texas Rangers page at espnsa.com March 31-October 31
• Inclusion in social media posts weekly (Facebook and Twitter)
Total Promotional Value: $5,580
Monthly Investment: $850 (April-September)*
*Based on 6 month minimum commitment
Anheuser–Busch will receive:
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60. Local
Updates“Sports Center” is the brand-within-the-brand of ESPN.
While local listeners get their daily dose of ESPN’s award-winning syndicated programming and 1250
ESPN San Antonio’s local afternoon lineup, they’re also kept on top of everything happening in local
sports with “Local Sports Center Updates” from Eric Messersmith and Don Morgan.
Sponsorship of “Local Sports Center Updates” allows advertisers to maximize impact by tying directly to a
consistent, prime-time, branded feature!
Sponsorship of “Local Sports Center Updates” is a true ownership position on the station and is a perfect
addition to a larger advertising schedule, or a great stand-alone way to create a consistent, high-frequency
position, day-in-and-day-out!
Here’s how it works:
“Local Sports Center Updates” with Eric Messersmith air M-F 2x per hour 6a-2p, and with
Don Morgan 3x per hour 2p-7p
Each “Local Center Update” features an open sponsor billboard…
Open: “This Sports Center brought to you by________________”
Plus an adjacent :30 second sponsor commercial
Total Promotional Value: $2,000
Weekly Investment: $500 (April-September)
*Based on 10 week minimum commitment
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61. Budweiser Select Studio Sponsor will receive:
Studio Sponsor
If the plan is to brand Budweiser Select to the ESPN audience, there’s no
better way than to own naming rights to the 1250 ESPN San Antonio
broadcast studios!
“And now, from the Budweiser Select Studios, it’s back to sports on
1250 ESPN San Antonio.
Listeners will hear you loud and clear at the top of every hour (24/7, M-Su) and multiple times
hourly during live broadcasts of “The Hardline” with Ari Temkin and Eric Messersmith (2-4p) and
“The Blitz” with Dat Nguyen and Jason Minnix (M-F, 4p-7p)
Weekly Promotional Value: $2,180
• 168-:5 second top of the hour Studio Sponsor mentions per week
• 50-:5 second Studio Sponsor mentions during 1250 ESPN San Antonio Local
Programming (M-F, 2p-7p)
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62. 1250 ESPN San Antonio is proud to partner with Anheuser-Bush and the Houston Texans. 1250
ESPN will host Bud Light- Houston Texan Watch Parties or Live Broadcasts promoting
1250 ESPN will offer listeners a chance to win tickets to each Houston Texans Home Games at
a local San Antonio Venue. One lucky winner will win the VIP Hook up…VIP Bud Light and
Houston Texan experience.
YOUR BUD LIGHT
VIP HOOK UP FOR THE HOUSTON TEXANS
1250 ESPN SA to Provide:
- 8 Watch Parties/Remotes at an on-premises account selected by Bud Light’s (can become a live broadcast when
applicable)*
- Minimum of 15x :15 second promos supporting the event (5 per day for 3 days leading up to the event).
- Minimum of 6 :15 second live liners by the talent promoting the watch party, 3 days leading up to the event.
- Minimum of 2 posts on official ESPN San Antonio Facebook page per event.
- 1 banner per event posted on espnsa.com **
- Prizes for each remote (will vary by availability)
* On-Premises Account will be responsible for $335 Remote fees for Engineering & Talent for each 2-hour event.
** Production design fee will apply if banner needs to be created, with 4-day turnaround.
.
Bud Light to Provide:
- Access to VIP tailgate
- Texans Merchandise
- Bud Light Merchandise
- Bud Light Price points
- Additional Houston Texans Tickets
- VIP treatment in San Antonio and Houston for winners
- VIP TAILGATE access and jersey’s/goodies for winnersTotal Estimated Promotional Value: $40,600
Value with Limousine Rides to each game Pg. 62

63.  Promotional Bank of Spots: *
1250 ESPN San Antonio will provide a “bank” of bonus :15 and/or :30 spots that can be used to support local marketing programs of
Anheuser–Busch, Inc. and the wholesale family.
 Corporate Social Responsibility: *
Bonus Consumer Awareness Education messages as part of Anheuser-Bush moderation message to the consumer - 2 (:60) units per day
M-Su 6a-12m
* based on minimum investment requirements
Additional Support
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