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intro to 
user-centered design

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User-centered design? 
Business 
idea 
Try 
it out 
Launch! 
User-centered design | @rebeccadestello

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User-centered design? 
“Merely being the victim of a 
particular problem does not 
automatically bestow on one 
the power ...

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If problems are in . . . 
I. Research 
Discover goals & needs 
II. Ideate 
Generate ideas 
User’s 
performance 
User’s 
un...

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If problems are in . . .
I. Research
Discover goals & needs
II. Ideate
Generate ideas
User’s
performance
User’s
understanding
Usefulness /
Appropriateness
V. Launch
Build, Measure, Learn
IV. Evaluate
Determine ease
of use
Design → Evaluate → Iterate
III. Prototype
Produce something
tangible
Evaluation drives iteration
User-centered design | @rebeccadestello

If problems are in . . .
I. Research
Discover goals & needs
II. Ideate
Generate ideas
User’s
performance
User’s
understanding
Usefulness /
Appropriateness
V. Launch
Build, Measure, Learn
IV. Evaluate
Determine ease
of use
Design → Evaluate → Iterate
III. Prototype
Produce something
tangible
Evaluation drives iteration
User-centered design | @rebeccadestello

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