GSX physical event to virtual event

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GSX physical event to virtual event

  1. 1. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
  2. 2. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
  3. 3. Big Legacy Success Comfort BookedPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 3
  4. 4. Virtual Events: Why Now? A Perfect Storm?Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4
  5. 5. Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 5
  6. 6. Presentation_ID Our © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 6
  7. 7. http://en.wikipedia.org/wiki/File:Towelday-Innsbruck.jpgPresentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 7
  8. 8. 16 – 89 – 24 – 60 - 20Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8
  9. 9. A brand new world.
  10. 10. “ An Event is an event is an event ” --Gertrude Stein ?
  11. 11. A ROADMAP FOR ACHIEVING THE VISION “An Event is an event is an Event” DISCOVER DEFINE DEVELOP DELIVER Fully Define the Develop the Integrate the understand strategy, content, experiences the objectives resources, experiences and of all touchpoints, and engagements, stakeholders, activities, engagements and deliver and assess communications, flawlessly needs and experiences, and feasibility technologies to be employed GPJ Confidential. Not to be distributed without written approval from GPJ.
  12. 12. Cisco FY10 Global Sales Meeting Getting it Done! December 22, 2008 v3GPJ Confidential. Not to be distributed without written approval from GPJ.
  13. 13. TABLE OF CONTENTS !   A Roadmap for Achieving the Vision !   Management Framework !   Component Review !   Overall Approach !   GPJ Team Structure !   Next Steps GPJ Confidential. Not to be distributed without written approval from GPJ.
  14. 14. Virtual Events- Orientation “The Future is here. It’s just not widely distributed yet.” –William Gibson   What are they?   Why now?   What are we seeing?   What can we expect?Presentation_ID © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 14
  15. 15. Virtual Events: What are we seeing InXpo,Unisfair Second Life, , Fortera, Qwak On24   Creating world is complex   Creating world is easy   High Learning Curve   Low Learning Curve   Downloads   No Downloads   3D   2D rendered 3D © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Adopted from work done at SRI Business Intelligence 15
  16. 16. Event Dimensions UNIVERSE Physical, Virtual Hybrid or Extension CONSUMPTION METHOD Real-time / On Demand COMMUNICATION MEDIUM Audio/Video/Text TECHNOLOGY Webex TelePresence IP TV © 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 16
  17. 17. Four Experiential Realms Absorption Entertainment Educational Passive Active Esthetic Escapist Immersion© 2008 Strategic Horizons LLP Certified Pine & Gilmore Expert
  18. 18. Four Experiential Realms Absorption Entertainment Educational Passive Active Esthetic Escapist Immersion© 2008 Strategic Horizons LLP Certified Pine & Gilmore Expert
  19. 19. Four Experiential Realms Absorption Entertainment Educational Passive Active Esthetic Escapist Immersion© 2008 Strategic Horizons LLP Certified Pine & Gilmore Expert
  20. 20. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 20
  21. 21. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 21
  22. 22. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 22
  23. 23. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 23
  24. 24. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 24
  25. 25. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 25
  26. 26. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goalsPresentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 26
  27. 27. M.A.S.T.E.R Overview Mark your audience Strategy Execution M A S T E R Assess Technology Review & your Mapping Revisit objectives & goals Nov 08 May 09 Sept 09Presentation_ID © 2008 George P Johnson. All rights reserved. GPJ Confidential 27
  28. 28. QUESTIONS YOU MAY BE ASKING!  How do we move from a physical event to a virtual experience?!  How do physical event activities map to virtual ones? Do we want to map them?!  How do we build a Marketing Strategy that supports a portfolio of touchpoints, activities, conversations, and experiences to ensure we’re achieving the vision and sustaining success?!  Can we achieve the same objectives with a virtual event?!  How do we move past the inevitable comparisons to a physical GSM?!  Do we even call it GSM?!  Which technologies do we employ? When? To accomplish what?!  How do we ensure our brand is protected online?!  What if the Internet goes down?!  What if it is wildly successful?

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