12. 2013 Open Day
When we’re designing a brand identity
We’re trying to create visual
vessels that can accumulate
meaning over time.
Giving ideas shape & form
13. 2013 Open Day
Accumulate meaning over time?
New York Times Magazine ‘T’ mark
Giving ideas shape & form
14. 2013 Open Day
Accumulate meaning over time?
New York Times Magazine ‘T’ mark
Giving ideas shape & form
15. 2013 Open Day
Something that communicates a
concept or point of view
(and implicitly positions an organization /
company in a market / space)
Giving ideas shape & form
16. 2013 Open Day
Then,
We need to create a graphic
toolbox that allows consistent
expression across media &
messages.
Giving ideas shape & form
37. 2013 Open Day
Materializing
products & services
Creating something that has value,
is simple, understandable, is a joy
to use, and a delight to behold.
40. 2013 Open Day
Materializing
products & services
On a personal note,
Almost everything I know about
digital product design, I learnt
from Kathy Sierra
55. 2013 Open Day
Materializing
products & services
We’ve learned that sometimes
we can ‘hack’ the complexity of
projects by using a time
compressed process
60. 2013 Open Day
Materializing
products & services
When you’re done with
the mockups, nothing scares
you.
(you’ve already tackled a horizontal span of the problem domain.)
61. 2013 Open Day
Materializing
products & services
When you’re done with
the mockups, nothing scares
you.
(you’ve already tackled a horizontal span of the problem domain.)
62. 2013 Open Day
Materializing
products & services
When you’re done with
the mockups, nothing scares
you.
(you’ve already tackled a horizontal span of the problem domain.)
63. 2013 Open Day
Materializing
products & services
When you’re done with
the mockups, nothing scares
you.
(you’ve already tackled a horizontal span of the problem domain.)