Generative Design and Design Hacking

1. Hello. GuyHaviv. DesignDirector TelAviv Generative Design Guy Haviv

2. Design Hacking / Generative Design a brief introduction to Generative Design Guy Haviv Designit

3. Introduction Generative Design Guy Haviv Designit

4. Generative Design Guy Haviv Designit Nowadays, kids already know all about the creative software used for design — all we can do is teach you how to think. I’ve heard this from several teachers at Shenkar: Introduction

5. Generative Design Guy Haviv Designit Nowadays, kids already know all about the creative software used for design — all we can do is teach you how to think. I’ve heard this from several teachers at Shenkar: Introduction

6. Generative Design Guy Haviv Designit What I learned from Dan, a friend of mine who’s an illustrator Introduction

7. Generative Design Guy Haviv Designit be obsessed with the process. Draw > Xerox to 2000% > Draw Again > Scan > Add type Introduction

8. Generative Design Guy Haviv Designit everyone’s using the same tools? let’s tinker with the tools then. Introduction

9. Generative Design Generative Design Guy Haviv Designit

10. Generative Design Guy Haviv Designit We should master our tools, and then alter them. Generative Design

11. Generative Design Guy Haviv Designit Core Image Fun House generative tool #01 Download Graphic Tools for Xcode: https://developer.apple.com/downloads/index.action?name=Graphics# Generative Design Mac only

12. Generative Design Guy Haviv Designit Take an image and stack a bunch of live pixel effects on top of it. (originally made as a framework exploration tool) Generative Design Core Image Fun House

13. Generative Design Guy Haviv Designit Design Hacking

14. Generative Design Guy Haviv Designit (demo). Generative Design

15. Generative Design Guy Haviv Designit Generative Design Processing generative tool #02 processing.org Mac & PC Open source

16. Generative Design Guy Haviv Designit Maybe the most well known generative design tool. Open source, very well documented. Generative Design Processing

17. Generative Design Guy Haviv Designit Write simplified Java code, get visual results. Thousands of samples to play with. Generative Design

18. Generative Design Guy Haviv Designit

20. Generative Design Guy Haviv Designit Generative Design Quartz Composer generative tool #03 Download Graphic Tools for Xcode: https://developer.apple.com/downloads/index.action?name=Graphics# Mac only

21. Generative Design Guy Haviv Designit Node based visual language for mixing image, video, audio, code & other media. Generative Design Quartz Composer

23. Generative Design Guy Haviv Designit Quartz Composer files are called Compositions. They are used on the Mac as: Screen savers iTunes visualizers Keynote plugins They are also playable on any Mac with Quicktime. Generative Design

24. Generative Design Guy Haviv Designit I used Quartz Composer to create an interactive poster. Generative Design

26. Generative Design Guy Haviv Designit Generative Design Quartz Composer generative tool #03 Download Graphic Tools for Xcode: https://developer.apple.com/downloads/index.action?name=Graphics# Mac only

27. Generative Design Guy Haviv Designit Generative Design Quartz Composer Get “Graphic tools for Xcode”

28. Generative Design Guy Haviv Designit Generative Design NodeBox generative tool #04 nodebox.net Mac only Open Source

29. Generative Design Guy Haviv Designit NodeBox is fucking awesome. You write Python code & generate vector graphics. Copy as PDF to Illustrator to continue tweaking. Generative Design NodeBox

31. Generative Design Guy Haviv Designit My first gig at nascent was writing a script that served as the basis of the Kodak Leaf visual language Generative Design

32. Kodak Leaf brand visual language Designed by Roy Yogev

33. Kodak Leaf brand visual language Designed by Roy Yogev

34. Generative Design Guy Haviv Designit I used NodeBox to generate infographic posters Generative Design

35. Generative Design Guy Haviv Designit And as a basis for an identity for Israeli eCommerce infrastructure company ‘mercado’ Generative Design

36. Generative Design Guy Haviv Designit JVP brand identity work Generative Design

37. Generative Design Guy Haviv Designit and also in a branding project to wrap shapes around paths Generative Design

38. Generative Design Guy Haviv Designit and also in a branding project to wrap shapes around paths Generative Design

40. Generative Design Guy Haviv Designit Generative Design Scriptographer Illustrator scripting plugin generative tool #05 scriptographer.org Mac & PC Open source

41. Generative Design Guy Haviv Designit Scriptographer is an interactive scripting environment for Illustrator. It adds a palette with scripts and a few tools - all of which can be edited and manipulated. Generative Design

42. Generative Design Guy Haviv Designit Generative Design

44. Generative Design Guy Haviv Designit Generative Design PostScript Hacking generative tool #06

45. Generative Design Guy Haviv Designit What happens if you output an Illustrator file to .ps, and then play with random numbers inside? And then open the .ps with Adobe Distiller to make it a PDF to view the results? Generative Design

49. Generative Design Guy Haviv Designit Then, distill the .ps file back to a PDF. Generative Design

50. Generative Design Guy Haviv Designit I used postscript hacking mainly to distort shapes Generative Design

51. Generative Design Guy Haviv Designit I used postscript hacking mainly to distort shapes Generative Design

52. Design ‘Hacking’ Generative Design Guy Haviv Designit Optional:

53. Generative Design Guy Haviv Designit Understand the .AI + .PDF relationship Design Hacking hack #01

54. Generative Design Guy Haviv Designit Design Hacking Illustrator is an incredible app - it has forward compatibility. Each .ai file actually has a hidden .pdf file inside.

55. Generative Design Guy Haviv Designit Design Hacking .ai + pdf bundles enable QuickLook on .ai files.

56. Generative Design Guy Haviv Designit Be an app bundle researcher/ninja. Design Hacking hack #02

57. Generative Design Guy Haviv Designit The Finder has a trick called bundles. Bundles are folders that act like single files. They hide some good stuff inside. Design Hacking

58. Generative Design Guy Haviv Designit .app files are bundles. Let’s look at an example. iWork files used to be bundles. Let’s extract some media from a .keynote document Design Hacking

59. Generative Design Guy Haviv Designit Fonts are usually embedded within PDFs Design Hacking hack #03

60. Generative Design Guy Haviv Designit When you export a file to PDF, the relevant fonts are being embedded into that PDF. And you can extract them. Get FontForge to try this stuff out. Design Hacking

61. Generative Design Guy Haviv Designit (demo?). Design Hacking

62. Generative Design Guy Haviv Designit Be a PDF-everywhere ninja. Design Hacking hack #04

63. Generative Design Guy Haviv Designit Printers speak PostScript. Design Hacking

64. Generative Design Guy Haviv Designit PDFs are PostScript wrappers. Design Hacking Illustrator is like a planning environment for PDFs.

65. Generative Design Guy Haviv Designit Macs speak PDF quite fluently. Design Hacking

66. Generative Design Guy Haviv Designit Nearly every time you see something on screen, it’s a vector PDF. Design Hacking Macs speak PDF quite fluently.

67. Generative Design Guy Haviv Designit Grapher Dictionary iCal Design Hacking Demo

70. Generative Design Guy Haviv Designit (demo). Design Hacking

71. Generative Design Guy Haviv DesignitGenerative Design Guy Haviv Thank you. Guy Haviv guy.haviv@designit.com Guy Haviv

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