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Web design - What's Trending in 2021 - Mantran

Web design matters to your business - 94% of all website first-impressions are design related. Discover the website design trends that are popular in 2021. We talk about Color design trends, Interactive trends, Image and illustration trends, Parallax scrolling, Horizontal scrolling, Neumorphism, Dark mode and different Typography trends. With examples for each design trend. Watch the presentation.
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Web design - What's Trending in 2021 - Mantran

  1. 1. PRESENTED BY Web-designing Trends - What’s new in 2021?
  2. 2. Why Does the Design of your Website Matter? 2 38% of visitors will Stop engaging with an unattractive website Website Design is the No. 1 determinant of business credibility for 48% visitors 94% of all First Impressions are design related Users form their opinion about a website within 0.05 seconds Users take only 2.6 seconds to skim through the webpage Source:
  3. 3. Web Designing Trends - 2021 1. Color Design trends 2. Images and Illustrations 3. Parallax scrolling 4. Horizontal Scrolling 5. Neumorphism in user interfaces 6. Dark Mode 7. Website Interactivity – VUI 8. Typographic trends 3
  4. 4. 1. Color Design Trends A website color scheme is the combination of all the colors and shades used throughout a website — be it the color of the background image, navigation menu, written content, or even smaller icons and buttons. 4 Unusual Color Combinations • 2021 is seeing the use of a lot of unusual color combinations to break the monotony and stereotypes. Brands use unconventional color combinations to portray their uniqueness. Comfortable Color Scheme: • This year, many websites are preferring colors that are comfortable to look at. B2B companies, art studios, can use muted colors or soft pallets and earthy tones that give a calm and relaxing vibe. Gradient and 3D Color Transitions: • Use of gradient color scheme isn’t new per se. But 2021 saw an increase in its usage. Gradient creates an illusion of movement. It can be taken a step further with the use of 3D color transitions.
  5. 5. 5 Example of Unusual Color Scheme Unleashed: An HR company uses a traditionally feminine color, pink as the background and yellow in the foreground to communicate its uniqueness. These colors also give the website a fun and playful look. Source:
  6. 6. 6 Source: Perso: A B2B company that sells financial tools to ecommerce businesses breaks the stereotypes by using a color combination that’s unheard of in this industry, It makes the website immediately stand out from the rest. Example of Unusual Color Scheme
  7. 7. 7 Examples of Comfortable Color Scheme Zendesk: The financial services page of Zendesk uses different hues of blue to convey trust and a feeling of comfort and calmness. Source:
  8. 8. 8 Moorhouse: A consulting firm uses purple and white to create a calm and relaxing feel while simultaneously conveying wisdom and elegance. Source: Examples of Comfortable Color Scheme
  9. 9. 9 Example of Gradient Color Transition Stripe: An online payment platform uses gradient color transitions throughout the website to create a pleasant look. It adds depth and dimension laying emphasis on their message. Source :
  10. 10. 10 Example of 3D Color Transitions Zendesk Sunshine, a CRM platform from Zendesk uses 3D color transitioning on the hero area of the website to make a static image look moving. This creates intrigue. Source:
  11. 11. Why Color Design? 1. Different colors invoke different emotions. 2. The color palate you use sets the mood of your website 3. Attracts the user attention 4. Accentuates the right elements 5. Creates brand recognition. 11
  12. 12. How to Choose the Right Color Scheme? Understand the color wheel Understand various color combinations Learn about the color psychology Think about the industry you belong to Think about your branding Think about your target audience Address the visual hierarchy 12 * For better results, Consult an experienced Designer
  13. 13. 2. Use of Images and Illustrations Images and Illustrations on a website help in illuminating and unifying the business message. 13 Black and White Illustrations: Creating customized black and white textured illustrations will give your website a retro look and give a unique identity to your brand. Black Outlines: Another trend that is getting popular is the use of black outlines outside images or text. These outlines provide a distinct character to the images. Even stock images can be enhanced with outlines. Overall, it elevates the look and feel of your website. Geometric designs: If you want an edgy look on your website, this trend is for you. Web designers are using simple geometric shapes to create complex art illustrations that attract attention instantly.
  14. 14. 14 Example of Black and White Illustrations Mailchimp: The popular marketing tools and service provider uses textured black and white illustrations against a yellow background to portray a fun and creative brand persona. Source:
  15. 15. 15 Example of Black Outline with illustrations AHM: An insurance provider combines black and white illustrations with a black outline against a white backdrop to add a personality to their otherwise simple and basic website. Source:
  16. 16. 16 Example of Geometric Shapes C Works: A digital printing company uses simple geometric design in an innovative manner. The design compels the user to spend more time on the website. Source:
  17. 17. 17 We Love Noise: The website is a portfolio of a designer named Luke Finch. The website uses various geometric and abstract shapes to create an artistic, almost chaotic look . Source: Example of Geometric Shapes
  18. 18. Why Images and Illustrations?  Make website content more comprehensive  Define the personality of your brand  Make the content more memorable  Enhance attractivity of the website  Increase user engagement 18
  19. 19. How to choose right Images and Illustrations? 1. Choose images and illustrations that align with your brand 2. Be consistent with the choice throughout the website 3. Avoid stock images and if you do use them, add a design element like a black outline to personalize it 4. Use images and illustrations that invoke the right emotion 19
  20. 20. 3. Parallax Scrolling Parallax scrolling made its debut in web- designing in 2011. But it is still a strong trend. It is a technique used to enhance website interactivity. The images in the background move slower than the images in the foreground. This creates a sense of depth or an optical illusion when a user scrolls through the website. Parallax scrolling is a visual effect that creates depth by making different elements move at different speeds when you scroll the website. 20
  21. 21. 21 Example of Parallax Scrolling Verity Studios: This website for indoor drone systems uses Parallax Scrolling to create an immersive and magical experience that compliments its brand message. Source:
  22. 22. 22 Industrial Jewellery: This is a jewelry design website that uses parallax scrolling to showcase its products. This design technique makes the interaction fun and hooks the audience. Source: Example of Parallax Scrolling
  23. 23. Why Parallax Scrolling? Instantly catch the user’s attention Present Products in an interesting manner Engage users through storytelling with Parallax scrolling  Add an element of curiosity and fun to your website Make your website more interactive and lead visitors to a CTA  Increase the memorability of your website 23
  24. 24. 4. Horizontal Scrolling A user has the benefit of scrolling from left to right in addition to the usual top to bottom vertical scrolling Until recently, horizontal scrolling was considered a “No-go” especially on mobile devices However, that’s changing with many websites adopting this navigation technique to show more content in the left to right space, on mobile and desktops, adding to the user experience. Horizontal scrolling is a page navigation technique that lets users scroll left to right. 24
  25. 25. 25 Example of Horizontal Scrolling Prevint: A website for interpersonal violence protection uses horizontal scrolling to clearly define the steps one should take if facing violence. This technique makes the website more interactive and engaging. Source:
  26. 26. 26 Source: Example of Horizontal Scrolling Nemesis Corporation: A gaming company uses horizontal scrolling throughout the website to present information in an interactive and engaging manner.
  27. 27. Why Horizontal Scrolling? Display several images Navigate a large image or a large catalogue of products Conceal secondary items, and show them only if User chooses  Unique and engaging way of user interaction 27
  28. 28. 5. Neumorphism Neumorphism is a recent design trend that came into being in 2019. It basically means New Skeumorphism Skeumorphism mimicked real life objects in design elements Neumorphism uses flat design and skeumorphism to achieve a minimalistic look. It usually uses pale colors, easily accessible shapes and subtle effects in the design Neumorphism is a web interactivty trend that combines both flat and skeuomorphic designs to create a clean, solid look 28
  29. 29. Skeumorphism vs Neumorphism 29 Source:
  30. 30. 30 Example of Neumorphism A demo website that shows how neomorphism looks. The website looks very clean and minimalistic. Source:
  31. 31. Why Neumorphism  The website looks visually fresh  It is more interactive  It goes well with a minimalistic design.  It creates a 3D look for mundane design objects like buttons or other elements  It can be mixed with other design elements to create a unique website 31
  32. 32. 6. Dark Mode It uses dark colors as the primary background of the website. It creates a premium look and makes it easier to see content in low-light situations. The most commonly used color for dark mode is black or a shade of grey. However, some websites may use some other dark colors as well. Dark Design or Dark Mode theme websites involve a low-light UI design that puts lesser strain on eyes while browsing. 32
  33. 33. 33 Example of Dark Mode Everest: A UX design company uses the dark theme to showcase its work and capabilities. The theme makes the website look premium. Source:
  34. 34. 34 Example of Dark Mode One Blue Slip: A Greenland Landing website uses the dark blue theme throughout the website. The dark theme lends an aura of sophistication to the website and gives it a superior feel. Source:
  35. 35. Why design your website in Dark Mode  Causes lesser strain on eyes  Makes your website look chic and modern  Allows other design elements to pop which can make your messaging more effective  Gives a premium feel to the website 35 *Allow your user to switch between normal and dark mode for better user experience
  36. 36. 8. Interactivity Trends An interactive website is one that has elements which make it easier for the user to engage with it. Year on Year, websites try to become more and more interactive. Some popular interactive trends are:  Mobile-first design Horizontal Scrolling  Neumorphism  Voice User Interface (VUI) Web Interactivity is the way you communicate with the user of your website The biggest web interactivity trend right now is VUI 36
  37. 37. Voice User Interface (VUI) VUI is a web interactivity trend that is set to grow fast. It is a user interface that uses AI to interact with users through spoken words. Some of the general examples of VUI are Amazon Alexa, Google Assistant, Google Home, Siri and Cortana In web design, VUI is used in the form of voice search, voice chatbots and virtual assistants Search engines like Google and ecommerce websites like Amazon have incorporated VUI in the form of voice search. 37
  38. 38. Why use Voice User Interface (VUI)  To enhance interactivity by allowing hands-free and eyes-free interaction  Allows intuitive user flow  For better customer support  To understand requirements  Make the website more humane and empathetic  Increase the website’s reach to the visually impaired 38
  39. 39. 8. Typographic Trends in 2021 Typography is the use of type on the website. It is essentially the font, size, alignment and layout of text on the website. 39 Serif Fonts: With screens getting bigger and resolutions getting better, designers are using different types of serif fonts like slim, elegant, etc. to provide an elegance to the website. Retro Fonts: Retro fonts with a modern twist became popular this year. This font gives an interesting personality to a website. Outline Typography: Outline Typography has been a hit this year. It is mostly used in the hero area for the main headline. But it can also be used throughout the website to make it look interesting. Bold Typography: This year, thick fonts are the rage. Bold typography increases the readability and catches user attention instantly.
  40. 40. 40 Example of Retro Fonts Source: Bold and Noble: This company sells vintage products. So, the typography goes with their brand image perfectly.
  41. 41. When to Choose Retro Fonts 1. If you want to invoke nostalgia or a feeling of warmth, and cheerfulness. 2. To give a vintage, simplistic and elegant look to the website.. 3. To compliment a traditional or minimalistic look of a website 41
  42. 42. 42 Pest Stop Boys: A Pest Control Company uses bold typography to bring attention to its name which is a play on a famous English band Pet Shop Boys. It makes the brand message clear – it stops pests. It also makes the CTA more visible. Source: Example of Bold Typography
  43. 43. When to Choose Bold Typography? 1. To make your brand message stand out 2. To provide emphasis 3. To create a fun and playful vibe 4. To increase readability 43
  44. 44. 44 Examples of Serif Fonts Source: Emergence: An Investment Company uses Serif Fonts to give a playful yet formal look to their website. It combines its minimalistic design with Serif fonts for an elegant yet professional look.
  45. 45. When to Choose Serif Fonts • To create a traditional look and feel. • To invoke positive emotions. • To make a website look more elegant. • To compliment a website’s minimalistic look. 45
  46. 46. 46 Adoratorio Summer Club: A Summer CLUB for Gamers Uses Outline Typography Against A Dark Background Throughout the Website to highlight the brand’s personality Source: Examples of Outline Typography
  47. 47. When to ChooseOutline Typography 1. To attract attention To Important Content 2. To intrigue a visitor 3. To give a Serious look to the website 4. To Accentuate Its Simplicity 47
  48. 48. How to Choose the Right Typography 1. What do you want the tone of your website to be – serious or fun, formal or casual, etc. 2. Does the type align with the message you want to convey? 3. Does the chosen type look attractive? 4. Is the chosen type easily readable? 5. What type to choose to clearly present the informational hierarchy? 48
  49. 49. Final Words: Other Considerations in Website Design 49 Design should be in harmony with your brand Superior user experience Easy and logical navigation Ensure your website is SEO friendly Easily accessible and memorable website
  50. 50. References and Legal Disclaimer Disclaimer: All third party trademarks (including logos and icons) referenced by Mantran remain the property of their respective owners. Unless specifically identified as such, Mantran's use of third party trademarks does not indicate any relationship, sponsorship, or endorsement between Mantran and the owners of these trademarks. 50
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