Innovation and Strategic Design

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Our Resource Manager from Designit Madrid, Anxo López, talked at the EBE event this November.
EBE is the largest social web event for the Spanish speaking community. It takes place every year in Sevilla (Spain).
Anxo prepared this presentation to answer questions as: What is innovation? Is design an innovative discipline? What can a designer do to innovate? Is design a strategic discipline? What can bring a designer to companies creating new products and services?

Published in: Technology, Business

Innovation and Strategic Design

  1. 1. Innovation and Strategic Design #EBE13 Anxo López Resource Manager, Designit @anxolopez | @Designit_ES
  2. 2. 4 things to start with
  3. 3. 1. Keep curiosity alive Photo URL: http://www.flickr.com/photos/veronicabello/6765612013
  4. 4. 2. Find out how things work Photo URL: http://raisingtyandza.blogspot.com.es/2013/08/financial-friday-broken-toys.html
  5. 5. 3. Let yourself be surprised by the ordinary Photo URL: http://rocio-arte.blogspot.com.es/2012/05/arte-de-la-antigua-mesopotamia.html
  6. 6. 4. Don’t be afraid of uncertainty Photo URL: http://businessnetworking.com/wp-content/uploads/2013/09/question-marks.jpg
  7. 7. 4 things about design and innovation
  8. 8. 1. Design sets its focus on problem solving Photo URL: http://static.ie.groupon-content.net/dealarc/es_co/img/slider/111/revision-ocular-2.jpg
  9. 9. 2. Innovation builds the foundations for change Photo URL: http://hqscreen.com/multicolor-google-server-data-center-colors-wallpaper-37370
  10. 10. 3. Design is not based on coincidence Photo URL: https://media.itsfogo.com/media/sccmsupload/SEO/CP/casino-roulette-970x475.jpg
  11. 11. 4. Innovation doesn’t mean doing new things Photo URL: http://www.lamano-invisible.net/2010/02/tortilla-en-copa-estilo-ferran-adria.html
  12. 12. 4 things that design does for a company
  13. 13. 1. Answers the needs of its customers Photo URL: http://blogs.ft.com/photo-diary/tag/umbrella
  14. 14. 2. Pursues objectives by request Photo URL: http://normanblogger.com/peer-counseling/mountain-climbers
  15. 15. 3. It’s limited to a certain constraints Photo URL: http://creatorspark.info/?p=12552
  16. 16. 4. Gets measurable objectives Photo URL: http://turismocompeticionperu.wordpress.com/2011/08/04/cronometro-en-mano
  17. 17. 4 things that designers have made
  18. 18. 1. Re-invented workspace Photo URL: http://oztypewriter.blogspot.com.es/2013/07/typewriters-and-multiculturalism.html
  19. 19. 1. Re-invented workspace Photo URL: http://www.objectifiedfilm.com/wp/wp-content/uploads/2008/08/valentine.jpg
  20. 20. 2. Designed a new customer experience Photo URL: http://keepyourpeckerup.wordpress.com/tag/victory-rolls
  21. 21. 2. Designed a new customer experience Photo URL: http://fashionthatpays.wordpress.com/2011/11/10/top-vintage-designers-no3-mary-quant
  22. 22. The old definitions of design have been overtaken by the unstable nature of the objects Deyan Sudjic
  23. 23. 3. Humanized computer interface Photo URL: http://os-history.de/windows/dos.html
  24. 24. 3. Humanized computer interface Photo URL: http://blogof.francescomugnai.com/2009/11/mac-os-evolution-from-system-1-0-to-snow-leopard-55-wonderful-images
  25. 25. 4. Increased customer satisfaction Photo URL: http://en.wikipedia.org/wiki/Queue_area
  26. 26. 4. Increased customer satisfaction Photo URL: http://designit.com/cases/retail-meets-user-experience-design
  27. 27. 4 things to consider working with designers
  28. 28. 1. Choose the right designer Photo URL: http://graffica.info/pantonera
  29. 29. 2. Show him all your cards (from the beginning) Photo URL: http://static.hogarutil.com/archivos/201105/limpiar-naipes-xl-668x400x80xX.jpg
  30. 30. 3. Let yourself flow, don’t set the forms Photo URL: http://elrincondemrteeny.blogspot.com.es/2012/11/bruce-lee-el-maestro.html
  31. 31. Don’t (just) say "I dislike" Photo URL: http://www.blogandbuysale.com
  32. 32. 4 things about my work
  33. 33. @ Aarhus Barcelona Copenhagen Curitiba Göteborg London Madrid München Oslo San Francisco São Paulo Shanghai Stockholm Tel Aviv Tokio We help you to make sense of innovation We create and give form to ideas working together with your teams and your clients
  34. 34. 295+ Designits 15 offices around the world 16 different nationalities 36 different academic backgrounds 32 average age
  35. 35. Business Design Creating and conceptualizing new business ideas through specific tools and methodologies. Design Research Service Design Multiple investigation techniques applied to design processes. Improving or creating new services through design tools and skills. Product Design Information Design Modification and creation of objects to make them useful and practical. Translation of complex information or unorganized data into structured, meaningful and accessible information. Interaction Design Metrics Creating simple and attractive user experiences to digital products and services. QUO, online methodology to measure the perceived quality of a digital environment complementing web analytics.
  36. 36. The Experience http://vimeo.com/76426677
  37. 37. This is not about designing things that nobody wants. Neither about designing for problems that do not exist.
  38. 38. Design should serve to improve
  39. 39. Design should serve to improve Thanks! @anxolopez escribe@anxolopez.eu www.anxolopez.eu @Designit_ES anxo.lopez@designit.es www.designit.com

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