Mogul is a brand identity studio based in Northamptonshire. We approach everything with genuine curiosity and a research-lead process. Read more about how we work.

1. Mogul Creative
Studio Profile
Prepared by Tim Pennells and Christopher Eggett
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2. 2
therapy
for your
brand.
Mogul is a brand identity studio based in
Northamptonshire. We help brands find
their value and with our research lead
approach.

3. Who are Mogul?
Who are Mogul?
Mogul are an experienced branding and
identity studio from Northamptonshire.
Our work is grounded in research and
genuine curiosity.
Tim founded Mogul in 2011 and has been
designing for most of his life.
Chris has run hundreds of web, copy and
marketing projects.
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Tim Pennells
Founder & Creative Director
Christopher Eggett
Operations Director &
Content Specialist

4. 4
genuine
curiosity.
Mogul approaches everything we do with a
genuine curiosity for how your organisation
works.

5. Building a team for your project
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● Creative designers
● Events & Conference
specialists
● A variety of print partners
● Front end & back end
developers
● Copywriters & Editors
Every project has different requirements, so we
assemble a team for perfect delivery.
We regularly work with:
● Direct Marketers
● Social Marketers
● Animation & Motion Designers
● App developers
● Consultants from the Food &
Drink, Motorsport, and
Engineering industries
(amongst others!)

6. The Mogul Process
Mogul follows a simple process for all of our branding and identity
projects.
Research and Discovery - where we find out where the
organisation is in terms of perception and do a lot of truth telling
Design - where we, in collaboration with the client, develop the
identity and assets of the organisation
Make - where we, in collaboration with many partners, produce
your print, web, or other assets
Release - where your project is released to the public and
supported throughout.
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Depending on the project
Mogul will provide options
throughout the process.
We are happy to work with
your preferred partners, or
within the systems you
prefer

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knowing
yourself is
the first
step.
Our Research & Discovery Process is
designed to help you make choices about
your branding and direction.

8. Research & Discovery
Whether the end goal is a a rebrand, a repositioning, copy, web,
digital or print - we always begin a project with Research and
Discovery phase.
This includes stakeholder interviews, discovery days, market
research, brand auditing, customer surveys. In short, it’s a lot of
asking specific, tailored questions and digging into the perceptions
the organisation already has surrounding it.
Then there’s a lot of telling the truth.
We produce a brand report which covers the current situation
concerning the brand, with a set of recommendations for further
action. This is customised to the needs of the organisation.
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Research & Discovery can
be a project in itself, giving
you the information needed
to create change within
your business.
We are happy to carry out
this phase of a project
without commitment to
further action.

9. 9
being heard
starts with
having
something
to say.
Our Identity Design process is not
revolutionary, but you might be.

10. Identity Design
Here we develop the desired public vision for the company.
This stage is about setting the rules of how you are going to
communicate in the future. How you want your organisation to be
seen. What it is you really want to say.
We produce brand guidelines, employee handbooks, logos,
wordmarks and all associated branded materials.
These are the core elements of a brand, and embody the message
entirely.
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This part of the process is
where the ideas explored in
the Research and Discovery
phase can be developed
into something future-
facing for your organisation.

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the only thing
between
ideas and
reality is dirty
hands.
We love to make things
and collaborate with those
who like to get stuck in.
Whether it’s print, web or
something out-of-the-
ordinary we know how to
make it happen.

12. Make
This part of the process is where the physical and web assets are
produced.
For web builds we have a separate process which includes
wireframing, designs and revisions, development, and user
acceptance testing. We are happy to work within your requirements
for this portion of the project.
Our print process includes sourcing the right stock, printing
techniques and the most appealing print partner. We can source
various quotes to provide a full view of the process.
For other assets such as video, animation or copywriting, we
engage in discussion throughout the process and provide regular
feedback. 12
This is where the product
appears, if appropriate to
your project.
This includes a lot of
conversations about the
product and how it will work
to ensure that everyone is
getting what they expected.

13. 13
set
it free.
Once the project has been
accepted by the organisation, it’s
time to give it to the public and
gauge reaction.
But this isn’t goodbye. We like to
make friends at Mogul, so we’ll
always be in touch with ideas to
make your business stand out
and stay on track.

14. Release
Going live is a big step. But you can take little ones too.
Mogul likes to release quickly and often. We can break projects
down into smaller deliverable chunks to suit client expectations,
and help with the acceptance of any work we’ve undertaken
throughout an organisation.
Once we release the final part of any project, we like to stay in
touch and follow up with ideas.
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15. where is the value?
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Branding gives you the tools to communicate effectively
with your customers, saving you time and money.
Defining your market position against your competitors
improves your ability to compete.
Consistency creates trust.

16. Project Timings
Our process is based around a 3-4 month schedule. Timings may vary.
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Brand roll out
Project Start
Interviews complete
Brand report
Design and
creative phase
Brand Guidelines
October
1st
October
25th
November
1st
November
25th
December
10th
January
25th
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17. our work...
Case studies we are really
proud of.
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18. ● Designed the branding and assets
for the debut Oxford Print Fair (click
to read about our preparations)
● Designed and arranged banners,
prints and garments with our print
partners.
● Developed web assets for promotion
including animation, video, and
interviews
● The event was a success with happy
sellers, a happy gallery and nearly
900 customers through the door!
The Oxford Print Fair
https://www.oxfordprintfair.co.uk/
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19. ● A complete identity overhaul
helping Ribbonfish meet new
markets.
● A brand guide and assets were
developed in order to help the
team deliver inspiring marketing
content which was relevant and
on-brand.
Ribbonfish
https://www.ribbonfish.co.uk/
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20. ● Wordpress design and build
● Responsive layout
● Blogging and publishing platform
● Video integration
● Dynamic page builder
● Content migration
This project was run in partnership with Zest
St Clare’s, Oxford
http://www.stclares.ac.uk/
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21. ● Naming workshop
● Brand research
● Identity creation
● Brand guidelines
● Asset roll out
This project was a part government
funded initiative to provide training to
children and teachers on the value of
blogging and digital content creation.
Get Schools Blogging
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22. ● Wordpress design
● Responsive layout
● Blogging and publishing platform
● Auction listing system
● Mailchimp integration
This project was run in partnership with Zest
Digital.
Mallams
http://www.mallams.co.uk/
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let’s talk
about it.
hello@wearemogul.com

24. Questions?
Tim Pennells
Founder & Creative
Director
Christopher Eggett
Operations Director &
Content Specialist
If you have any questions about our
processes or to request a proposal for your
project please do get in touch with...
Tim on 07794534337 or via email
tim@wearemogul.com
Chris on 07711677426 or via email
chris@wearemogul.com
Further work can be found on our website:
http://wearemogul.com/
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