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Using Web Analytics Insights To Sell More

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Dennis Mortensen
Dennis Mortensen

Using Web Analytics Insights to Sell More. 2 Simple Tricks; Participation and Alerts.

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Yahoo Web Analytics Using Insights to Sell More YAHOO! CONFIDENTIAL DENNIS R. MORTENSEN | JUNE 2009
Entrepreneur Author Blogger WAA Yahoo!
Using a Revenue Participation metric for content optimization insight DENNIS R. MORTENSEN | JUNE 2009
Standard TOP Content Report
Customizing TOP Content Report DENNIS R. MORTENSEN | JUNE 2009
Expanded TOP Content Report
Expanded TOP Content Report + Visualization Insight
Expanded TOP Content Report + Visualization/Sorting Insight “ABOUT US” Touched 23% of revenue in < 1% of visits
“About Us” missing from your traditional funnel optimization
Using ALERTS for Search Phrase opportunity insight DENNIS R. MORTENSEN | JUNE 2009
Standard TOP Search Phrase Report
Customizing TOP Search Phrase Report DENNIS R. MORTENSEN | JUNE 2009
Expanded TOP Search Phrase Report
Filtered TOP Search Phrase Report
TOP Search Phrase Report ALERT DENNIS R. MORTENSEN | JUNE 2009
Email ALERT
Want to know more about Analytics and Marketing? VisualRevenue.com/blog
Thank you Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com Blog: http://visualrevenue.com/blog Book: http://visualrevenue.com/blog/yahoo-analytics-book Twitter: http://twitter.com/DennisMortensen

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