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News Media And The Use Of Galleries

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News Media that use Galleries to increase Page-views don’t increase Time-spent (Attention)

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News Media And The Use Of Galleries

  1. 1. News Media and the use of Galleries YAHOO! CONFIDENTIAL DENNIS R. MORTENSEN | FEB 2010
  2. 2. Entrepreneur Author Blogger WAA Yahoo!
  3. 3. using un-segmented page views as a primary Key Performance Indicator (KPI) is probably not optimal DENNIS R. MORTENSEN | FEB 2010
  4. 4. Content segments - Galleries - News articles - Front pages - Other DENNIS R. MORTENSEN | FEB 2010
  5. 5. DENNIS R. MORTENSEN | FEB 2010 DENNIS R. MORTENSEN | FEB 2010
  6. 6. DENNIS R. MORTENSEN | FEB 2010
  7. 7. Thank you Dennis R. Mortensen, Director of Data Insights at Yahoo! | dennis.mortensen@yahoo-inc.com Reference Article: http://visualrevenue.com/blog/2010/01/using-galleries-to-increase-page-views-dont-increase-time-spent.html Blog: http://visualrevenue.com/blog Book: http://visualrevenue.com/blog/yahoo-analytics-book Twitter: http://twitter.com/DennisMortensen
  8. 8. Want to know more about Analytics and Marketing? VisualRevenue.com/blog

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