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How to succeed at hiring without really trying

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Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?

Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?

This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.

Published in: Technology
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How to succeed at hiring without really trying

  1. 1. HowTo ucceed At iringH S Without eallyR ryingT Melinda Seckington @mseckington
  2. 2. @mseckington
  3. 3. @mseckington
  4. 4. @mseckington
  5. 5. @mseckington
  6. 6. How Define hat Do To iW ? @mseckington
  7. 7. developer evangelism developer relations developer advocacy developer outreach @mseckington
  8. 8. product developer in community developer in company evangelism @mseckington
  9. 9. employee evangelism @mseckington
  10. 10. potential employee employee employee evangelism @mseckington@mseckington
  11. 11. hire good people D O A W E S O M E S T U F F Share With The Community @mseckington
  12. 12. How Encourage our eam To T Y ? @mseckington
  13. 13. @mseckington
  14. 14. M sersUYour adassB ake j @mseckington
  15. 15. M eamTYour adassB ake j @mseckington
  16. 16. @mseckington H E L P T H E M K E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R G I V E T H E M A C O M P E L L I N G C O N T E X T
  17. 17. G I V E T H E M A C O M P E L L I N G C O N T E X T @mseckington
  18. 18. @mseckington
  19. 19. Be Great @mseckington
  20. 20. Be Authentic @mseckington
  21. 21. On their death bed, nobody will say: ~ Kathy Sierra @mseckington “ ”‘If only I’d engaged more with brands’
  22. 22. Be Open @mseckington
  23. 23. G I V E T H E M A C O M P E L L I N G R E A S O N @mseckington
  24. 24. What motivates your team? @mseckington
  25. 25. Helping others @mseckington
  26. 26. Build confidence in communication @mseckington
  27. 27. Build personal reputation @mseckington
  28. 28. Understand your team’s motivations @mseckington
  29. 29. H E L P T H E M K E E P W A N T I N G T O @mseckington
  30. 30. What makes them stop? @mseckington
  31. 31. What makes them stop? @mseckington nothing i do is worth sharing I get too nervous I’m not a good speaker I can’t write I’m not an expert
  32. 32. What pulls them forward? @mseckington
  33. 33. Lead by example @mseckington
  34. 34. H E L P T H E M A C T U A L L Y G E T B E T T E R @mseckington
  35. 35. @mseckington Perpetual Exposure
  36. 36. Start a library @mseckington
  37. 37. Talks We Love @mseckington
  38. 38. Expose good examples of sharing @mseckington
  39. 39. Highlight existing good content @mseckington
  40. 40. @mseckington Deliberate Practice
  41. 41. @mseckington Lightning Talks
  42. 42. @mseckington Learning Hour
  43. 43. @mseckington Conference Club
  44. 44. collab blog posts @mseckington
  45. 45. internal blog @mseckington
  46. 46. pair on posts @mseckington
  47. 47. Create the time & space to practice new skills
  48. 48. @mseckington G I V E T H E M A C O M P E L L I N G C O N T E X T H E L P T H E M K E E P W A N T I N G T O G I V E T H E M A C O M P E L L I N G R E A S O N H E L P T H E M A C T U A L L Y G E T B E T T E R
  49. 49. What was the effect on our team? @mseckington
  50. 50. 35% external talks 60% inc. lightning talks 78% inc. learning hours @mseckington
  51. 51. 75% full length blog post 89% inc. collab posts @mseckington
  52. 52. 100% of our team is sharing what they do @mseckington
  53. 53. 50% of interviewees mentioned seeing a talk or reading a blog post @mseckington
  54. 54. M eamTYour adassB ake j @mseckington
  55. 55. Every team Can do this @mseckington
  56. 56. Every team should do this @mseckington
  57. 57. Thanks for listening… Melinda Seckington FutureLearn @mseckington
  58. 58. @mseckington Strawberries https://www.flickr.com/photos/essgee/4455023190/ Strawberry: https://www.flickr.com/photos/basheertome/4621045118/ Dancing Lego: https://www.flickr.com/photos/rooners/8425744435/ Free hugs: https://www.flickr.com/photos/clement127/13661779374/ North by Northwest: https://www.flickr.com/photos/blackzack00/21976036458/ Sled: https://www.flickr.com/photos/baronreznik/16778739127/ TVs: https://www.flickr.com/photos/launceston_lad/209921103/ Ballet shoes: https://www.flickr.com/photos/rogeriobromfman/6433791483/ Pears: https://www.flickr.com/photos/sarahbaker/272685583/

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