How to succeed at hiring without really trying

HowTo
ucceed
At iringH
S
Without
eallyR ryingT
Melinda Seckington
@mseckington
@mseckington
@mseckington
@mseckington
@mseckington
How
Define
hat
Do
To
iW
?
@mseckington
developer evangelism
developer relations
developer advocacy
developer outreach
@mseckington
product
developer
in community
developer
in company
evangelism
@mseckington
employee
evangelism
@mseckington
potential
employee
employee
employee evangelism
@mseckington@mseckington
hire
good
people
D O
A W E S O M E
S T U F F
Share
With The
Community
@mseckington
How
Encourage
our
eam
To
T
Y
?
@mseckington
@mseckington
M
sersUYour
adassB
ake
j
@mseckington
M
eamTYour
adassB
ake
j
@mseckington
@mseckington
H E L P T H E M
K E E P
W A N T I N G T O
G I V E T H E M A
C O M P E L L I N G
R E A S O N
H E L P T H E M
A C T U A L L Y
G E T B E T T E R
G I V E T H E M A
C O M P E L L I N G
C O N T E X T
G I V E T H E M A
C O M P E L L I N G
C O N T E X T
@mseckington
@mseckington
Be Great
@mseckington
Be Authentic
@mseckington
On their death bed, nobody will say:
~ Kathy Sierra
@mseckington
“
”‘If only I’d engaged more with brands’
Be Open
@mseckington
G I V E T H E M A
C O M P E L L I N G
R E A S O N
@mseckington
What
motivates
your team?
@mseckington
Helping others
@mseckington
Build confidence in communication
@mseckington
Build personal reputation
@mseckington
Understand
your team’s
motivations
@mseckington
H E L P T H E M
K E E P
W A N T I N G T O
@mseckington
What makes them stop?
@mseckington
What makes them stop?
@mseckington
nothing i
do is worth
sharing
I get too
nervous
I’m
not a good
speaker
I can’t
write
I’m not
an expert
What pulls them forward?
@mseckington
Lead by example
@mseckington
H E L P T H E M
A C T U A L L Y
G E T B E T T E R
@mseckington
@mseckington
Perpetual Exposure
Start
a
library
@mseckington
Talks
We Love
@mseckington
Expose good
examples of
sharing
@mseckington
Highlight
existing good
content
@mseckington
@mseckington
Deliberate Practice
@mseckington
Lightning
Talks
@mseckington
Learning
Hour
@mseckington
Conference
Club
collab
blog
posts
@mseckington
internal
blog
@mseckington
pair
on
posts
@mseckington
Create the
time & space
to practice
new skills
@mseckington
G I V E T H E M A
C O M P E L L I N G
C O N T E X T
H E L P T H E M
K E E P
W A N T I N G T O
G I V E T H E M A
C O M P E L L I N G
R E A S O N
H E L P T H E M
A C T U A L L Y
G E T B E T T E R
What was the
effect on our
team?
@mseckington
35%
external talks
60%
inc. lightning talks
78%
inc. learning hours
@mseckington
75%
full length
blog post
89%
inc. collab posts
@mseckington
100%
of our team is sharing
what they do
@mseckington
50%
of interviewees
mentioned seeing a talk
or reading a blog post
@mseckington
M
eamTYour
adassB
ake
j
@mseckington
Every team
Can do this
@mseckington
Every team
should do this
@mseckington
Thanks for listening…
Melinda Seckington
FutureLearn
@mseckington
@mseckington
Strawberries
https://www.flickr.com/photos/essgee/4455023190/
Strawberry:
https://www.flickr.com/photos/basheertome/4621045118/
Dancing Lego:
https://www.flickr.com/photos/rooners/8425744435/
Free hugs:
https://www.flickr.com/photos/clement127/13661779374/
North by Northwest:
https://www.flickr.com/photos/blackzack00/21976036458/
Sled:
https://www.flickr.com/photos/baronreznik/16778739127/
TVs:
https://www.flickr.com/photos/launceston_lad/209921103/
Ballet shoes:
https://www.flickr.com/photos/rogeriobromfman/6433791483/
Pears:
https://www.flickr.com/photos/sarahbaker/272685583/
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