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Social Media for Atlantic Canada Marketing

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Presentation from AIM2012 Interactive Marketing conference. Data on social media use in Atlantic Canada and strategy recommendations. From the first firm to ever analyse social media use in Atlantic Canada since 2008.

Published in: Business, Economy & Finance
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Social Media for Atlantic Canada Marketing

  1. 1. twitter @webconomist @mediabadgerdigitalmarketintelligence Atlantic Canada
  2. 2. @webconomist @mediabadgerwho are we?
  3. 3. the internet has becometoday’s haystack. our job is to find the needle.
  4. 4. reality check
  5. 5. 3 OUT OF 4 ATLANTIC CANADIANS USE SOCIAL MEDIA
  6. 6. 87% of service-based businesses in Atlantic Canadahave NO social media presence - this is not 1997 anymore!
  7. 7. gettin local //
  8. 8. overall social media use by provincen = 3,000 as representative sample
  9. 9. multiculturalism is alive and well in Atlantic Canada!
  10. 10. % of people with active profiles on platforms 67% 73% 21% 14% 80% 75% 32% 21% 41% 76%
  11. 11. 60+ 3% 50-59 7% 18-29 40-49 Smartphone 31% 19% engagement by age group 30-39 41%n= 2,500 | % of Atlantic Canadians engaging in socialmedia through smartphones in 2011
  12. 12. they are the 2%
  13. 13. marketers and government...are you paying attention yet? 17% 20% topics that got us 11% talking 17% 12% 5% 11% 7%
  14. 14. business and social mediablogging engagement compared
  15. 15. government engagementprovincial governments municipal governments
  16. 16. channels trends | ranked
  17. 17. stop thinking kids only!!
  18. 18. silver surfers
  19. 19. emerging platforms for 2012-13Mostly female Mostly male Mostly male images social currency technology mobile Mostly 14-25 Mostly 24-45 & video/images all content tablets mostly female low education mostly male higher education
  20. 20. music Hyper-Local Niche Networksin-network apps video activism trends 2012
  21. 21. content sharing
  22. 22. strategy //
  23. 23. reach : youth
  24. 24. content preferences style video edgy images youth non-traditional140 characters or less sharable channels
  25. 25. reach : men
  26. 26. content preferences style video humour images hobby related 200 words or less discussable channels niche networks
  27. 27. reach : women
  28. 28. content preferences style video grounded images hobby related 400 words or less discussable sharable channels niche networks
  29. 29. conclusions //
  30. 30. ✓ every demographic is engaged✓ do your research first and often✓ monitoring tools miss a lot✓ monitoring tools don’t give trends✓ set measurable goals✓ Gender & Age Group Content Preferences✓ Small Communities matter more now✓ Stop being boring✓ Show your difference
  31. 31. thanks!mediabadger.com info@mediabadger.com

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