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Intro to Web Optimization by Jennifer Lill

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Jennifer Lill
Jennifer Lill

This course explains the hot topics in web-based marketing. We will discuss what you need to do to optimize your website for search engines as well as best practices for social media marketing.

Technology
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INTRO TO WEB OPTIMIZATION JENNIFER LILL
Topics Covered: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEARCH ENGINES
The History of Search Engines ,[object Object],[object Object],[object Object],[object Object]
How Relevance Ratings Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEARCH ENGINE OPTIMIZATION (SEO)
Meta Data ,[object Object],[object Object],[object Object],< meta name =&quot;Description&quot; content =&quot;CNN.com delivers the latest breaking news and information on the latest top stories, weather, business, entertainment, politics, and more. For in-depth coverage, CNN.com provides special reports, video, audio, photo galleries, and interactive guides.&quot;> < meta name =&quot;Keywords&quot; content =&quot;CNN, CNN news, CNN.com, CNN TV, news, news online, breaking news, U.S. news, world news, weather, business, CNN Money, sports, politics, law, technology, entertainment, education, travel, health, special reports, autos, developing story, news video, CNN Intl&quot;>
Navigation ,[object Object],[object Object],[object Object]
Linking is Key! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL MEDIA OPTIMIZATION (SMO)
Do Your Research ,[object Object]
Be Social! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? All of my clipart is free and comes from Design Gallery Live http://dgl.microsoft.com

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Intro to Web Optimization by Jennifer Lill