The document analyzes market research data from surveys about potential customers' sports interests and shopping behaviors. The surveys covered questions about customers' gender, age, sports played, visits to sports stores, spending on equipment, and importance of equipment. The graphs show most customers play sports, play a variety of sports, have visited sports stores before, go to sports stores sometimes, will pay up to $100 for equipment, and think equipment is somewhat important. The conclusion indicates the store should offer a wide variety of items at reasonable prices and provide assistance to unfamiliar customers.
![Table of Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)