2. Obsessive, award
Winning customer
service with 98.7%
client satisfaction rate.
13 Years as a leader
in the email
marketing space with
thousands of users.
Account structure
for complex
organizations and
agencies.
Native Enterprise
tools that you will
use, not pay extra
for which maximizes
revenue.
In app chat, quick
response phone or
email to provide the
quickest service in
the industry.
Bad Service Stinks! It slows down your
production and goals. Who wants to wait for
success? Our platform and company is built on
the fact that we’re not just Software as a
Service, we’re Software and a Service
10. It’s closer than you think…
The
Addressable
Consumer is
the future of
advertising
(and it’s been possible for years)
The carrier notes that its AdWorks unit
has annualized revenues of more than
$1 billion, and there could be significant
scope for growth as it further improves
its addressable advertising capabilities.
11. …when they have 3 addresses
How do you identify a consumer...
22. Time to rebuild your
own house to
recognize the
consumer and
laser target
your customers
23. 23View Full Case Study
Life’s too short to drink a wine
that’s not for you…
NakedWines automated product recommendation
emails deliver a highly personalized customer
experience, increasing conversions and profit per
customer.
40%
conversion rate
7.9%
increase in profit per
customer
24. NakedWines: Examples of FPM
First-Person
Marketing is
integrating data into
every step of the
marketing
communication and
being able to do it at
scale
Ok, in all seriousness, what I want to talk about is data. Specifically email and how all of you in the room are literally sitting in the center of the digital universe.
This simple email address can unlock so much data on you.
But when we think about email, we have 2 perspectives.
First is the campaign we do everyday, and the second is about how we consume that in our personal lives. I want us today to think about both sides of this chasm. ON the personal side, an email address is accessed on our phone
Retailers have it cause we give it for receipts or savings
Doctors have our email address
Our home information has it
Even banks have it. The information that can be consolidated based on your email address is amazing….and very scary
But how can we link all that data when the average consumer has 3 email addresses.
Linkedin and Yahoo
B2B – B2C
Especially when we as marketers are devaluing email like this.
I mean, yes. Email continues it’s reign in digital advertising in North America and brings home the REAL BACON. Yes. US BACON RULES. And there is a need to create
Yet only 1/3 are actually going farther. Where customers are expecting to see you go. Not using what they have... Not adding to it.
We haven’t really unlocked the world of this key – with big data.
My understanding is that 75% are still doing batch and blast.
How do we change that??
Think about it. On average, UK advertisers are spending £253 per connected user on advertising. How much are we wasting cuase we’re acquiring customers we already have?
We’re literally pouring money down the toilet
This is the marketing plan of the future... Where it’s going. And it’s not easy to get here.
So where to start? Where are marketers that are succeeding? Strategy. Live in Strat – not in tactic.
I mean, yes. Email continues it’s reign in digital advertising in the US and Canada and brings home the REAL BACON. Yes. US BACON RULES.
