Linked In Presentation
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This document discusses using social media, particularly Facebook, for marketing and relationships. It notes that Facebook now has over 550 million active users who spend on average 55 minutes per visit. It argues that social media is about storytelling, not advertising, and creating opportunities to sell. It advises marketers to think about how they can be remarkable, fun, helpful, and supportive when utilizing social media to build relationships.
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Linked In Presentation
- 1. What a Face For Facebook You can watch this presentation with audio Go to http://DeniseButchko.com
- 2. The Stairway To Heaven Closet
- 3. Why is a designer teaching marketing??? Because a marketer has been designing
- 4. And because my life is about my relationships And Social Media is about relationships
- 5. It’s so NOT this…. Had an awesome pizza from Homemade Chicago last night - you should all check it out! My dog keeps scratching himself – I wonder what’s up with that. I’m sitting in traffic and wondering why My hair grew half an inch in 6 weeks
- 6. Here’s what it IS about….. A fundamental shift in the way people make buying decisions Enlighten Educate Entertain It’s storytelling – not advertising Creating Opportunities to Sell
- 7. Why You Should Not Ignore It Today - over 550,000,000 One Active users (someone who has returned out of to the site in the last 30 days) every 10 More than half log on Everyday People has a Facebook They average 130 Friends each Profile For an average visit of 55 minutes Higher Connections = Higher Personal Income
- 8. Twitter & Facebook will “surpass Google as a source of traffic for many websites in the next year” according to Fred Wilson, Venture Capitalist and investor in Twitter while speaking at a conference in June in NYC
- 9. VS We’re not measuring the same way and the metrics are in early stages
- 10. You can’t “explode” Facebook
- 11. Personal Profile Differences between Fan Page and Personal Profile
- 13. Another Fan Page
- 14. When picking your Name and Business Category Think BIG!
- 15. Get in sync with your people via Fan Invites
- 16. Participation makes it easier to stay connected & network with people that you meet at networking events
- 17. Post a Great Headshot
- 18. Broadcasting Not Allowed
- 19. How to share and why – Post: Resources Support Messages Compliments Links Ask Questions
- 20. Posting & “Updating Your Status” is like fiber – They’re needed on a regular basis
- 21. Comment – Respond – Show You Care! People showed me they care and I loved it!
- 22. When utilizing Social Media – you need to BE – -“Remark”able -Fun (be a smart ass – not a jack ass) -Helpful BE -Supportive -Resourceful -Controversial (love me or hate me – there’s no money in the middle)
- 23. Tools Change….. Decide how you’re going to BE Social
- 25. Buy now at: www.DeniseButchko.com This Guide will help you: -Set your Social Stage -Figure out and manage your social presence -Teach your terms and tactics that will create an Award winning presence for you and your business -Provide a wealth of “how-to’s” and tips to move you From Average to Awesome
- 26. Get Recommendations on Your Linked In Profile Add Presentations
- 27. Your “followings” and Your “friends” won’t necessarily equal immediate or direct dollars
- 28. Because if you don’t love Social Media You’ll suck @ Social Media