Three Traffic Accelerators for Bicycle Retailers
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With the busy season for bicycle retailers fast approaching, it's time to get serious about driving traffic. Do you have what it takes to win this race?
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Three Traffic Accelerators for Bicycle Retailers
- 1. Bicycle Retailers: Strap Up Three Traffic Accelerators to Start Your Revenue Wheels Spinning for Spring, and Beyond… caseStudy 1
- 2. 2016 was a scary ride for sporting goods retail… BIKES INCLUDED 2
- 3. YIKES! Holiday sporting goods sales were down -1.7% compared to a 4.0% increase for all retail categories 2016 saw the death of one time market leaders, including Sports Authority New subscription & streaming entrants promise the sector a bumpy ride! 3
- 4. Not to mention these guys… ON YOUR LEFT!!! 4
- 5. Savvy riders know there’s only one way to win… 5
- 7. To win, retailers must get in front of interested consumers precisely when they are researching their alternatives. 7
- 8. THIS IS WHERE WE COME IN 8
- 9. We mapped out a biking ecosystem and found hundreds of traffic & revenue sources that many bike retailers have overlooked. HERE ARE JUST THREE EXAMPLES. 9
- 11. While our “Tour de Insights” came back with miles of useful information, we want to highlight three lead gen sources that bicycle retailers absolutely must pay attention to in the coming months. 11
- 12. 12
- 14. 1 2 3 We first saw Outdoor Gear Lab rise to traffic driving prowess with outdoor retailers like REI and Backcountry. Recently however, savvy bicycle-specific retailers are hopping on this site to capture new customers — notably CompetitiveCyclist.com. 14
- 15. 1 2 3 Outdoor Gear Lab drives millions of visits to REI and Backcountry. More recently, we’ve seen success for bicycle retailers. HOP ON THIS BIKE, STAT! 15
- 17. 1 2 3 Bike Radar is driving insane traffic (close to 1.4M last year) for ChainReactionBikes.com And, traffic from Bike Radar has steadily increased since before December 15, and still gaining… A B 17
- 18. 1 2 3 GO CHAIN REACTION, GO! ChainReactionCycles.com generates nearly 1.4M annual visits from BikeRadar.com! 18
- 19. 1 2 3 Bike Radar needs to be at the top of every bike retailer’s list in 2017. 19
- 21. 1 2 3 Affiliate managers – watch out. If you aren’t paying attention to SlickDeals during peak busy seasons you’re in trouble. The popular affiliate website generated almost half a million new leads for Nashbar.com between February and August 2016. 21
- 22. 1 2 3 NEED I SAY MORE? 22
- 23. 1 2 3 Start building your promotional plan and relationship with high-rev, low-risk SlickDeals in order to build momentum & maximize traffic generation in peak spring and summer months. 23
- 24. CONCLUSION 24
- 25. IT’S TIME TO STRAP UP FOR BIKE RETAILERS EVERYWHERE 25
- 27. DRIVING QUALIFIED TRAFFIC IS HARD BUT IT’S A LOT EASIER WHEN YOU KNOW WHERE TO LOOK 27
- 28. Will you fall back in the pack? 28
- 29. OR RIDE YOUR WAY TO GLORY?? 29
- 30. v DEMANDJUMP CAN SHOW YOU HOW TO WIN… …AND RACE PAST YOUR COMPETITORS v v v v v v v v CONTACT US TODAY FOR YOUR CUSTOM DEMO. 30
- 31. Copyright © DemandJump 2016. All Rights Reserved. THANK YOU DEMANDJUMP 10 W Market Street, Suite 1950 Indianapolis, IN, 46220 +1 (317) 993-3620 www.demandjump.com info@demandjump.com 31