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Classificação: InternoJuly 2018 Lojas Renner S.A.
July 2018
Lojas Renner
Institutional Presentation
B3: LREN3; USOTC:LRENY
Classificação: InternoJuly 2018 Lojas Renner S.A. 2
WHO WE ARE
• Company Background
• Company Overview
• Our Businesses
• Geographical Distribution
• Store Evolution
• Corporate Governance
• Share Performance
Classificação: InternoJuly 2018 Lojas Renner S.A.
COMPANY OVERVIEW
3
 R$ 9.6 billion of Total Gross Revenue in 2017
 527 stores in operation (334 Renner, 101 Camicado and 93 Youcom)
 4 distribution centers (SC and RJ fully automated)
 20 thousand employees
 29.6 MM of private label cards issued
 20 proprietary brands
 + 600 thousand customers visit our stores daily
 + 120 MM users visited our e-commerce channel in 2017
 + 2,937% of share appreciation since 2005
 Market capitalization of R$ 21.0 billion
Baseline date Mar/18
WHOWEARE
Classificação: InternoJuly 2018 Lojas Renner S.A. 4
COMPANY BACKGROUND
A.J. Renner
begins
operations
First store, in
Porto Alegre
Full line
department
store
Lojas Renner
S.A. is
constituted
Capital
Listing
Renner
Private
Label
Card
Heavy
consumer
durables
phase out
Professionalization
of management
Specialized fashion
store
Expansion
into the States
of Santa
Catarina and
Paraná
“Enchantmeter”
customer
satisfaction
First
stores in
São
Paulo
J.C. Penney
acquires a
controlling
stake
Debut in
the
Midwest
Region
Lifestyle
Concept
Phase out
of Home
and Décor
department
J.C. Penney
divests its stake
Novo Mercado
1st Brazilian
Corporation
Debut in the
Northeast
Financial Products
Debut into
the North
Co-branded
Credit Card
E-commerce
Acquisition
of
Camicado
Rio de Janeiro
DC
Shared Services
Center
Launch of
Youcom
Present in
all
Brazilian
states and
FD
New Santa
Catarina DC
Realize CFI
constitution
Overseas
Operation
1912 1922 1940 1965 1967 1973 1987 1991 1994 1996 1997 1998 1999 2002 2003 2005 2006 2007 2010 2011 2012 2013 2014 2015 2016 2017
Launch of
Ashua
Beginning of the Story Expanding Territory Driving Growth
Classificação: InternoJuly 2018 Lojas Renner S.A.
OUR BUSINESSES
5
 Publicly held since 1967
 Largest fashion retailer in Brazil
 Target customers: 18 to 39 age
group, in the A-, B and C+ social
classes
 334 stores *
 Acquired in 2011
 Leader in the home decor business
 Target customers: 18 to 39 age
group, in the A-, B and C+ social
classes
 101 stores*
 Launched in 2013
 Specialized in youth fashion
 Target customers: 18 to 28 age
group, in the A-, B and C+ social
classes
 92 stores*
*data as at Mar/18
RENNER YOUCOMCAMICADO
WHOWEARE
Classificação: InternoJuly 2018 Lojas Renner S.A.
OUR BUSINESSES
6
 Since 2010
 Complete mix of Renner,
Camicado and Youcom
 Possibility of exchanges in the
stores
 Launched in 2016
 Curve & plus size format
 Only via e-commerce
 Potential for physical stores
 Since 1973
 29.6 MM cards
(Private Label + Co-branded)
 Approximately 50% of sales
 Proprietary Financial Institution in 2017
E-COMMERCE FINANCIAL PRODUCTSASHUA
WHOWEARE
Classificação: InternoJuly 2018 Lojas Renner S.A.
URUGUAY
3 Renner
NORTHEAST
50 Renner
19 Camicado
1 Youcom
CENTER-WEST
24 Renner
9 Camicado
3 Youcom
NORTH
20 Renner
3 Camicado
SOUTH
70 Renner
17 Camicado
30 Youcom
SOUTHEAST
164 Renner
53 Camicado
56 Youcom
GEOGRAPHICAL DISTRIBUTION
7
March 31, 2018
Expansion of Sales Area
CAGR (2013 – 2017) = 10.7%
334
101
93
Renner DC
Camicado DC
Youcom DC
WHOWEARE
URUGUAI
5 Renner
5
URU
MT
MS
DF
RS
SC
PR
SP RJ
ES
MG
PE
CE
BA
SE
RN
PB
PITO
MA
PA
APRR
AM
AC
RO
AL
4
6
10
36
3
12
2
6
4
12
9
9
4
17
34
3
4
1
1
41
23
6
3
98
3
1
16
46
14
4
8
9
GO
4
37
1
3
2
2
9
2
91
4
2
11
2
5
2
2
3
1
1
1
2
1
1
1
Classificação: InternoJuly 2018 Lojas Renner S.A.
...
STORE EVOLUTION
8
444
380
332
278
232
197
CAGR (1996 – 2017)
Sales Area (m2) = 15.9%
Total Gross Revenue = 19.1%
1991
8
Potential
300
stores
Target
125
stores
Target
450
stores
13 16 21 35
49 54 54 58 62 66 81 95 110 120 134
243
9,603
Gross Revenue (R$ million)
Number of Stores
WHOWEARE
512
Classificação: InternoJuly 2018 Lojas Renner S.A. 9
CORPORATE GOVERNANCE
100% free float
Listed on B3 Novo Mercado
100% common shares
100% tag along
Majority of independent members
on the Board of Directors (88%)
Different executives occupying the
Chairman and the CEO positions
Permanent Fiscal Council
Committees directly linked to the Board of Directors
Own Internal Charters
(Board of Directors, Fiscal Council & Committees)
Stock Option Plan aligns interests of
executives to shareholders
Board of Directors Portal
Secretaries to the Board and Committees
Formal Appraisal of the Board of Directors and
Executive Officers
WHOWEARE
Board of Directors
CEO
Fiscal Council
Independent Auditors
Internal Auditors
Compliance
.
Shareholder’s
Meeting
Chairman
Osvaldo
Schirmer
Vice
Chairman
Carlos
Souto
Member
José
Galló
Member
Fabio
Pinheiro
Member
Heinz-Peter
Elstrodt
Member
Juliana
Rozenbaum
Member
Thomas
Herrmann
People
Committee
Sustainability
Committee
Strategic
Committee
Audit and Risk
management Committee
CEO
José
Galló
Loss
Prevention
Member
Christiane
Edington
CFO &
IRO
Laurence
Gomes
HR
Clarice
Costa
Executive Officer
IT & Mgmt.
Emerson
Kuze
Procureme
nt Fabio
Faccio
Officer
Fabiana
Taccola
Operations
Haroldo
Rodrigues
Executive Group
Classificação: InternoJuly 2018 Lojas Renner S.A. 10
LREN3
+2,937%
IBOV
+287%
TOTAL SHAREHOLDER RETURN
 LREN3 traded at B3, capital listed since 1967
 Listed on B3 Novo Mercado since July, 2005
 ADR Program level 1 since February 2017, under LRENY (OTC) ticker1
 Market Cap2 = R$ 21,0 billions
 Average Daily Trading Volume LTM = R$ 107.3 millions
 Part of the following B3 indexes: IBOVESPA, IBRX100, IBRX50, IBRA, ICO2,
ICON, IGC, IGCT, IGNM, ISE, ITAG, IVBX and MLCX
1 - Additional information regarding the ADR Program is available at the Company’s website.
2 – Data from June 29th, 2018
WHOWEARE
Classificação: InternoJuly 2018 Lojas Renner S.A. 11
WHAT BROUGHT US HERE
• Corporate Culture
• Consistent Positioning
• Competitive Advantages
• Business Model
• Updating Operations
Classificação: InternoJuly 2018 Lojas Renner S.A. 12
ENCHANT … to surpass customer expectations.
OUR WAY …to do things in a simple and agile manner with great energy and passion.
PEOPLE … to hire, develop and retain the best people.
OWNERS OF THE BUSINESS … to think and act like owners of our business unit.
OBSTINATE FOR RESULTS … to seek results and not good ideas only.
QUALITY … our products and services have the highest level of quality.
SUSTAINABILITY … businesses and attitudes based on the principles of sustainability.
SOLID CORPORATE CULTURE
Corporate Values
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A.
Brazil Retail 2017 (77%)
Lojas Renner 2018 (87%)
Global Fashion 2018: 65%
94% adherence in 2018
(14.511 respondent employees)
Survey run between: February to March, 2018
Zona de Indiferença
0%
Critical
Zone
High
Performance Zone 100%
50%
71%
Neutral
Zone
13
Source: Aon Hewitt
Lojas Renner 2017 (88%)
SPEAK WELL ABOUT THE COMPANY
PROUDNESS OF BEING PART OF IT
ALWAYS GO THE EXTRA MILE
In a High Performance Zone since 2011
SOLID CORPORATE CULTURE
Committed People
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A. 14
Operating Expenses over Net Revenue
With austere atitudes....
WHATBROUGHTUSTOWHEREWEARETODAY
37,6%
40,5%
37,2%
40,6%
39,4%
41,6%
49,1% 48,7%
36,3%
38,8% 38,7%
39,5%
42,1%
43,3%
46,6%
43,5%
37,7%
39,0% 38,8%
39,0% 39,0% 39,0%
39,3%
39,9%
35,9%
36,5% 36,5%
35,7% 34,7%
35,0%
37,1% 37,3%
35,6% 35,7% 35,2%
35,9% 35,7% 35,4% 35,2% 35,5%
2010 2011 2012 2013 2014 2015 2016 2017
Domestic
Player 1
Domestic
Player 2
Global
Benchmark 2
Lojas Renner
Global
Benchmark 1
SOLID CORPORATE CULTURE
Classificação: InternoJuly 2018 Lojas Renner S.A.
PRACTICE THE LAWS OF SIMPLICITY
1. Trust more,
control less.
2. Before acting,
ask: for what?
3. Brutal
simplification
with focus on the
business and the
customer
4. Eradicate the
over-fastidious,
enemies of
simplicity.
5. Always
remove all that
the customer does
not want to pay.
15
“Simple is harder
than complex”
And simplicity
WHATBROUGHTUSTOWHEREWEARETODAY
SOLID CORPORATE CULTURE
IT’S SIMPLE
TO BE RENNER
Classificação: InternoJuly 2018 Lojas Renner S.A.
“Focus is not what
not what you é o
you have to do, it is
what you have to
stop doing.”
16
Always maintaining focus...
WHATBROUGHTUSTOWHEREWEARETODAY
SOLID CORPORATE CULTURE
Classificação: InternoJuly 2018 Lojas Renner S.A.
There is always room
for improvement!
We love challenges: not
knowing that it is
impossible, we just go
ahead and do it!
17
Dissatisfaction with the status quo
WHATBROUGHTUSTOWHEREWEARETODAY
SOLID CORPORATE CULTURE
Classificação: InternoJuly 2018 Lojas Renner S.A.
“To be the brand which
stands by the modern
woman, offering a range of
styles of high quality fashion
at competitive prices and
excellence in services.
Enchanting and innovating.”
18
CONSISTENT MARKET POSITIONING
Clear Value Proposition...
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A.
45%
90’s 2010’s
60%
Increased presence of women in
the labor market
• Buy for the whole family
• Represent 80% of Renner’s customers
• Are responsible for 83% of the decisions on
apparel purchases
• Have achieved a growth of 82% in
purchasing power over the last decade
22%
80’s
19
Source: Valor Econômico newspaper 2014
In Brazil, women...
CONSISTENT MARKET POSITIONING
With a focus on the Woman
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A.
A
B
C
+
-
+
-
Renner
SocialClasses
+
-
20
Source: Ibope Inteligência 2015 and IstoÉ Dinheiro Magazine – Family Budget Survey (POF) – IBGE
R$ 20,273.00
R$ 1,910.00
R$ 5,351.00
Average
Monthly
Household
Income
CONSISTENT MARKET POSITIONING
By Social Class
24% of households
47% of total wage bill
38% of consumption
3% of households
24% of total wage bill
16% of consumption
52% of households
27% of total wage bill
39% of consumption
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A.
Fashion
Price
0% 20% 40% 60% 80% 100%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Supermarkets
RENNER
CAMICADO
YOUCOM
21
CONSISTENT MARKET POSITIONING
By Fashion Appeal
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A. 22
Engaged
people
enchant
customers
Enchanted
customers are
loyal customers
Loyal
customers
generate
consistent and
sustainable
results
Cycle of Enchantment
Enchantment – Surpassing Customer Differentials
Watch Lojas Renner’s
Culture and Enchantment
Video
24 MM opinions
collected in 2017
96.4%
Very satisfied or
satisfied
Real-life stories in which
customers are surprised
by outstanding initiatives
on the of the
employees
WHATBROUGHTUSTOWHEREWEARETODAY
COMPETITIVE ADVANTAGES
Since 1996 there are already
Stories of Enchantment
,
Classificação: InternoJuly 2018 Lojas Renner S.A. 23
Lifestyle: You have your style, Renner has all of them.
Each brand represents the lifestyle of a customer group based on their attitudes, interests,
values and personalities.
WHATBROUGHTUSTOWHEREWEARETODAY
COMPETITIVE ADVANTAGES
Classificação: InternoJuly 2018 Lojas Renner S.A. 24
 Best use of shopping time
 One-stop-shop for the whole family
 Reduces need for markdowns
 Increases opportunities for cross-selling
WHATBROUGHTUSTOWHEREWEARETODAY
Lifestyle: You have your style, Renner has all of them.
COMPETITIVE ADVANTAGES
Classificação: InternoJuly 2018 Lojas Renner S.A. 25
Source: Deloitte – Global Powers of Retailing 2007 and 2017
1. Federated Dpt Stores U$ 22.4
2. JC Penney U$ 18.8
3. TJX U$ 16.1
4. Gap U$ 16.0
5. KarstadtQuelle U$ 14.3
6. Khol’s U$ 13.4
7. Otto Group U$ 11.5
8. Limited Brands U$ 9.7
9. Millenium Retailing U$ 8.6
10. H&M U$ 8.4
1. TJX U$ 30.9
2. Macy’s U$ 27.1
3. Sears U$ 25.1
4. Inditex U$ 23.1
5. H&M U$ 21.7
6. Gap U$ 15.8
7. Fast Retailing U$ 14.2
8. Nordstrom U$ 14.1
9. El Corte Ingles U$ 13.1
10. JC Penney U$ 12.6
2005 2015
Largest retailers in the world market
(Net Revenue in billions)
BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
WHATBROUGHTUSTOWHEREWEARETODAY
Classificação: InternoJuly 2018 Lojas Renner S.A. 26
Source: Company Annual Reports
WHATBROUGHTUSTOWHEREWEARETODAY
BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
-0.2%
276.8%
254.5%
168.5%155.3%
16.5%
-32.3%
9.2%
TRADITIONAL RETAIL FASHION RETAILERS
% growth in net revenues from 2008 to 2017
Classificação: InternoJuly 2018 Lojas Renner S.A. 27
Source: Company Annual Reports
CAGR 2013 - 2017
WHATBROUGHTUSTOWHEREWEARETODAY
BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
NA
Classificação: InternoJuly 2018 Lojas Renner S.A. 28
 Operation focused on proprietary brands
 Frequent collection launches
 High degree of fashion appeal
 Competitive prices
 Products organized around life styles
 Operations focused on apparel and accessories
 One-stop-shop for the whole family
 Multi-channel model
 Supply chain proximity to accelerate the time-to-market
WHATBROUGHTUSTOWHEREWEARETODAY
BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
Classificação: InternoJuly 2018 Lojas Renner S.A. 29
STORE
 Store at the center
of everything
New supply logistics
SIMPLICITY
Revision of Processes
CSC releasing time for
the store manager
FASHION
Capture of fashion trends
Specialization of the
businesses
Communication
between stores and
purchases
Strengthening of
the chain
Quality
REACTIVITY
Improvements on the Business Model
2012
2013
2015
Until 2019
WHATBROUGHTUSTOWHEREWEARETODAY
BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
Classificação: InternoJuly 2018 Lojas Renner S.A.
WHERE WE ARE GOING TO
• Market Consolidation
• Increased Market Share
• Expansion of Stores
• Other Concepts
• Operation Abroad
• Integration of the Channels
30
Classificação: InternoJuly 2018 Lojas Renner S.A.
TOP 5 RANKING
1 Renner
2° C&A
3° Riachuelo
4° Pernambucanas
5° Marisa
16%
Market
concentration of
other sectors in Brazil
31
12%
Fragmented apparel market with opportunities for consolidation
Source: Jornal DCI, IBOPE, Euromonitor, IBGE, Bank of America Merril Lynch and Lojas Renner estimates.
Note: Data for C&A and Pernambucanas are estimated.
20% of existing
stores closed
between 2014
and 2017
 Electroelectronics
top 5 = 50%
 Supermarkets
top 5 = 50%
 Drugstores
top 3 = 24%
WHEREWEAREGOINGTO
MARKET CONSOLIDATION
Other
Retailers
Other
Retailers
+
Informality
Classificação: InternoJuly 2018 Lojas Renner S.A. 32
INCREASED MARKET SHARE
Note: Card Share: % of clients (target A-, B, C+) with Renner card in relation to the total of the public target of the region
Revenue Share: % of Renner revenue (R$) in relation to the qualified demand (R$) of the region
Source: IBOPE 2016, Renner and Conductor
4
7
5
7
12
26%
17% 16%
12%
10%10%
6% 5% 6% 5%
Sul Sudeste Centro-Oeste Nordeste Norte
Share Cartão Share Venda
10 MM 37 MM 6 MM 10 MM 4 MM
Target Population
Average store
age by region
(in years)
South Southeast Midwest Northeast North
Share of cards Share of sales
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A. 33
PMC: government statistics office’s(IBGE) Monthly Retailing Survey index
INCREASED MARKET SHARE
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A. 34
Target of 450 Renner stores by 2021
EXPANSION OF STORES
CURRENT CHAIN OF 334 STORES
 92% shopping centers / 8% street-side
 47% in maturation
 Presence in +/- 50% of all Brazilian shopping
centers
 Existing Shopping
Centers
 New Shopping
Centers
 Street Side Stores
 Cities with
Renner stores
 Cities without
Renner stores
 Grandes Centros
 Cidades
Menores
 Micro-regions
PRODUCTIVITY OF EXISTING STORE CHAIN
 Re-dimensioning of store meterage
 Optimization of sales areas by absorption
 Updating of store layout
 Adaptation of visual merchandising
 Store modernization
 Better shopping experience
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A. 35
125 lojas
Potencial
300 lojas
 Nationwide coverage
 Brand recognition
 Possibility of franchises and
multibrands
 Adjustments to product mix
(imported items)
 Revision of sales areas
Breakdown of Net Revenue 2017 Store Expansion Plan through 2021
Target of Camicado and Youcom stores in 2021
Launched in 2013
Acquired in 2011
92.5%
6.1%
1.4%
OTHER CONCEPTS
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A. 36
 Debut in the Uruguayan market in 2017
 5 stores operating with + 2 in 2018
 Stores in shopping centers and street side
 Same positioning as Renner in Brazil
 Test of Renner business model outside Brazil
 Learning curve for new markets, exports and FX
 Adaptation of management processes
 Model replicable for other countries
OPERATION ABROAD
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A. 37
 Leverage through brand power
 Relevance in mobile
 Availability of services, technology and speed
 Operational excellence in logistics
 Optimization in distribution (physical + online)
 Lower delivery costs with instore pickup
 Single inventory and with accuracy
 No ticket differentiation between channels (online/offline)
 Fostering traffic flows through the stores for exchanges and
instore pickup
 Leverage e-commerce with physical retailing structure (survey,
design, modeling, purchases, IT, marketing, etc.)
INTEGRATION OF ONLINE AND OFFLINE CHANNELS
WHEREWEAREGOINGTO
Classificação: InternoJuly 2018 Lojas Renner S.A.
ATTACHMENTS
• Macroeconomic Influences
• Main Figures
38
Classificação: InternoJuly 2018 Lojas Renner S.A. 39
12.9%
82.1
Unemployment Rate Consumer Confidence Level and Retailing Business
89.6
Credit Evolution to Individuals as a % of GDPHousehold Indebtedness
R$ 735.4 bi
23.1%
20.0%
41.3%
MACROECONOMIC INFLUENCES – CONSUMPTION AND CREDIT
ATTACHMENTS
Source: IDV, Ministério da Fazenda, IBGE/PME , Brazilian Central Bank(new methodology since March/11).
Total Savings (Balance)
Household Indebtedness/ Income Mass (12 months)
Household Indebtedness(Ex. mortgage)/ Income Mass (12 months)
Income Commitment with Debt Service (Interest + Amortization)
Trend Line
Delinquency Rate for Individuals (average)
Credit to Individuals/GDP (year end period)
Consumer Confidence Level
Consumer Confidence Level
in Retail Restrict Trade
Unemployment Rate (% of Economic Active Population)
Jun-15
Aug-15
Oct-15
Dec-15
Feb-16
Apr-16
Jun-16
Aug-16
Oct-16
Dec-16
Feb-17
Apr-17
Jun-17
Aug-17
Oct-17
Dec-17
Feb-18
Apr-18
Jun-18
May-15
Aug-15
Nov-15
Feb-16
May-16
Aug-16
Nov-16
Feb-17
May-17
Aug-17
Nov-17
Feb-18
May-18
Classificação: InternoJuly 2018 Lojas Renner S.A. 40
MAIN FIGURES - CONSOLIDATED
ATTACHMENTS
(R$ MM) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2Q14 2Q15 2Q16 2Q17 2Q18
Net Revenue from Merchandise Sales 1,956.4 2,116.0 2,462.7 2,896.6 3,462.0 3,913.8 4,642.6 5,450.9 5,721.8 6,600.1 1,111.2 1,354.2 1,464.7 1,630.5 1,780.0
Same Store Sales 2.7% 1.4% 10.3% 7.2% 8.8% 5.8% 11.1% 10.8% -0.2% 9.2% 10.0% 14.5% 2.9% 6.4% 2.5%
Gross Margin from Retailing Operation 49.1% 50.1% 52.0% 52.5% 53.3% 52.7% 53.8% 54.8% 55.7% 55.7% 54.2% 55.3% 57.2% 56.7% 57.4%
SG&A over Net Revenue from Merchandise Sales -35.5% -34.7% -34.7% -35.4% -35.3% -34.8% -33.8% -34.1% -36.2% -36.4% 34.1% 34.0% 35.8% 35.9% 36.7%
Ajusted EBITDA from Retailing Operation 245.4 288.3 384.1 467.5 565.6 663.3 835.6 1,038.8 1,087.8 1,144.2 195.7 272.2 301.8 303.7 352.9
Ajusted EBITDA Margin from Retailing Operation 12.5% 13.6% 15.6% 16.1% 16.3% 16.9% 18.0% 19.1% 19.0% 17.3% 17.6% 20.1% 20.6% 18.6% 19.8%
Result from Financial Products 51.7 67.6 121.0 125.1 148.9 173.9 217.6 208.4 251.3 331.6 52.4 54.0 54.2 79.0 81.3
% Over Total Adjusted EBITDA 17.4% 19.0% 24.0% 21.0% 21.0% 20.8% 20.7% 16.7% 18.8% 22.5% 21.1% 16.5% 15.2% 15.2% 18.7%
Ajusted Total EBITDA (Retail + Financial Products) 297.1 355.9 505.1 592.6 714.4 837.1 1,053.1 1,247.2 1,339.1 1,475.8 248.1 326.2 229.5 382.7 434.2
Ajusted Total EBITDA Margin 15.2% 16.8% 20.5% 20.5% 20.6% 21.4% 22.7% 22.9% 23.4% 22.4% 22.3% 24.1% 15.7% 23.5% 24.4%
Net Income 162.5 189.6 308.0 336.9 355.4 407.4 471.4 578.8 625.1 732.7 118.5 158.2 174.8 193.6 274.7
Net Margin 8.3% 9.0% 12.5% 11.6% 10.3% 10.4% 10.2% 10.6% 10.9% 11.1% 10.7% 11.7% 11.9% 11.9% 15.4%
Number of Stores 110 120 134 197 232 278 332 380 444 512 303 350 408 473 527
Selling Area in Thousand m2
229.7 249.7 274.7 334.8 382.0 436.2 486.6 533.6 584.6 655.0 455.6 505.5 552.2 602.9 664.5
Number of Employees 9,647 10,489 12,423 13,340 14,881 16,367 16,870 16,907 18,079 19,989 - - - - -
Trade Accounts Receivable Days 38 37 31 27 35 39 39 38 39 39 34 31 31 34 37
Trade Accounts Payable Days 53 53 62 61 81 79 66 62 62 64 68 57 54 59 63
Inventory Days 72 77 83 94 102 102 99 99 101 110 102 104 99 114 130
ROIC 24.8% 25.8% 32.9% 28.6% 23.9% 21.4% 21.2% 22.0% 21.4% 20.6% 22.1% 22.2% 21.3% 20.6% 21.9%
CAPEX 137 69 160 297 382 412 502 571 513 550 116 147 158 118 134
Pay Out 25.0% 75.0% 75.0% 75.0% 75.0% 40.0% 40.0% 40.0% 40.0% 40.0% - - - - -
Classificação: InternoJuly 2018 Lojas Renner S.A. 41
MAIN FIGURES - CONSOLIDATED
ATTACHMENTS
Net Revenue
CAGR (2013 – 2017) = 14.0%
Operating Expenses
Gross Profit from Retailing
CAGR (2013 – 2017) = 15.5%
Total Adjusted EBITDA
CAGR (2013 – 2017) = 15.2%
Classificação: InternoJuly 2018 Lojas Renner S.A. 42
MAIN FIGURES – FINANCIAL PRODUCTS
ATTACHMENTS
(R$ MM) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2Q14 2Q15 2Q16 2Q17 2Q18
Result from Financial Products 51.7 67.6 121.0 125.1 148.9 173.9 217.6 208.4 251.3 331.6 52.4 54.0 54.2 79.0 81.3
% Over Total Adjusted EBITDA 0.2 19.0% 24.0% 21.0% 21.0% 20.8% 20.7% 16.7% 18.8% 22.5% 21.1% 16.5% 15.2% 20.6% 18.7%
Number of Cards at the End of Period (MM) 13.6 15.2 17.1 19.0 20.8 22.5 24.3 26.0 27.4 28.8 23.3 25.2 26.6 28.0 29.6
Number of Cards Issued (thousand) 1600.0 1660.0 1878.0 1904.0 1739.0 1735.9 1790.1 1700.8 1392.6 1468.1 449.9 495.3 377.6 359.5 423.5
Renner Card Penetration (Priv. Label + Co-B.) (%) 63.1% 60.2% 56.6% 54.7% 52.1% 51.4% 49.7% 48.8% 48.3% 45.3% 51.0% 50.0% 49.6% 46.2% 45.5%
Interest-free credit sales - 0+5 (%) 49.3% 48.1% 43.6% 42.8% 40.2% 39.5% 39.1% 39.1% 39.5% 37.6% 39.7% 39.8% 40.7% 38.8% 38.4%
Interest-bearing credit sales - 0+8 (%) 13.8% 12.1% 13.0% 11.9% 11.9% 11.9% 10.6% 9.7% 8.7% 7.7% 11.3% 10.2% 8.9% 7.4% 7.1%
Cash Payments (%) 21.1% 21.9% 23.4% 23.8% 24.9% 25.4% 26.3% 26.5% 26.3% 27.4% 24.2% 24.7% 24.0% 25.9% 24.8%
Other Credit Cards (%) 15.8% 17.9% 20.0% 21.5% 23.0% 23.2% 24.0% 24.7% 25.5% 27.4% 24.8% 25.3% 26.4% 27.9% 29.7%
Renner Card Average Ticket (R$) 112.97 122.26 132.16 145.53 154.95 163.68 176.28 184.48 191.46 195.29 180.39 189.45 200.61 205.30 207.78
Company's Average Ticket (R$) 84.59 91.06 97.65 105.01 111.90 117.31 126.56 134.04 140.40 144.06 130.95 139.77 149.87 153.31 155.67
Total Portfolio - Private Label (R$ ,000) 593 625 691 796 933 1,062 1,205 1,271 1,257 1,181 929 1,057 1,062 993 1,016
Total Portfolio - Co-branded (R$ ,000) na na 2 29 91 175 338 455 529 1,063 248 390 479 827 1,152
Total Portfolio - Personal Loan (R$ ,000) 87 94 105 108 121 142 169 179 145 72 161 197 180 116 58
Total Portfolio (R$ ,000) 680 719 797 933 1,144 1,380 1,712 1,905 1,931 2,316 1,338 1,644 1,721 1,936 2,226
Past Dues Over Portfolio - Private Label 15.0% 11.7% 11.2% 12.5% 11.9% 11.9% 12.0% 12.8% 11.7% 12.4% 21.0% 20.5% 19.7% 19.4% 19.6%
Past Dues Over Portfolio - Co-branded na na na 16.9% 22.1% 16.6% 16.9% 17.8% 18.1% 24.3% 25.5% 23.8% 24.2% 26.5% 23.1%
Past Dues Over Portfolio - Personal Loan 20.3% 16.5% 16.5% 17.8% 15.8% 15.3% 15.2% 17.9% 16.8% 18.3% 16.5% 16.5% 16.8% 16.9% 19.7%
Past Dues Over Portfolio - Total 15.7% 12.4% 11.9% 13.3% 13.1% 12.9% 13.4% 14.4% 13.8% 16.8% 21.3% 20.8% 20.8% 22.3% 21.4%
Credit Losses Over the Port., Net of Recov. - Private Label 14.9% 14.4% 9.8% 10.3% 9.9% 9.1% 9.7% 13.0% 10.0% 9.3% 4.1% 4.3% 3.9% 3.1% 3.4%
Credit Losses Over the Port., Net of Recov. - Co-branded na na na 9.5% 17.0% 13.6% 13.9% 16.9% 19.6% 13.1% 4.7% 4.8% 5.1% 2.9% 3.8%
Credit Losses Over the Port., Net of Recov. - Personal Loan 25.9% 23.6% 19.4% 22.6% 15.5% 15.5% 14.4% 22.1% 22.4% 10.3% 2.8% 5.2% 6.1% 4.0% 1.6%
Credit Losses Over the Port., Net of Recov. - Total 16.3% 15.6% 11.1% 11.7% 11.0% 10.3% 11.0% 14.8% 13.6% 11.0% 4.0% 4.5% 4.5% 3.1% 3.6%
Classificação: InternoJuly 2018 Lojas Renner S.A. 43
MAIN FIGURES – FINANCIAL PRODUCTS
ATTACHMENTS
Financial Products Result
CAGR (2013 – 2017) = 17.5%
Delinquency Rates – Renner Card
Delinquency Rates – Quick WithdrawalDelinquency Rates – Co-Branded

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Institutional Presentation - July 2018

  • 1. Classificação: InternoJuly 2018 Lojas Renner S.A. July 2018 Lojas Renner Institutional Presentation B3: LREN3; USOTC:LRENY
  • 2. Classificação: InternoJuly 2018 Lojas Renner S.A. 2 WHO WE ARE • Company Background • Company Overview • Our Businesses • Geographical Distribution • Store Evolution • Corporate Governance • Share Performance
  • 3. Classificação: InternoJuly 2018 Lojas Renner S.A. COMPANY OVERVIEW 3  R$ 9.6 billion of Total Gross Revenue in 2017  527 stores in operation (334 Renner, 101 Camicado and 93 Youcom)  4 distribution centers (SC and RJ fully automated)  20 thousand employees  29.6 MM of private label cards issued  20 proprietary brands  + 600 thousand customers visit our stores daily  + 120 MM users visited our e-commerce channel in 2017  + 2,937% of share appreciation since 2005  Market capitalization of R$ 21.0 billion Baseline date Mar/18 WHOWEARE
  • 4. Classificação: InternoJuly 2018 Lojas Renner S.A. 4 COMPANY BACKGROUND A.J. Renner begins operations First store, in Porto Alegre Full line department store Lojas Renner S.A. is constituted Capital Listing Renner Private Label Card Heavy consumer durables phase out Professionalization of management Specialized fashion store Expansion into the States of Santa Catarina and Paraná “Enchantmeter” customer satisfaction First stores in São Paulo J.C. Penney acquires a controlling stake Debut in the Midwest Region Lifestyle Concept Phase out of Home and Décor department J.C. Penney divests its stake Novo Mercado 1st Brazilian Corporation Debut in the Northeast Financial Products Debut into the North Co-branded Credit Card E-commerce Acquisition of Camicado Rio de Janeiro DC Shared Services Center Launch of Youcom Present in all Brazilian states and FD New Santa Catarina DC Realize CFI constitution Overseas Operation 1912 1922 1940 1965 1967 1973 1987 1991 1994 1996 1997 1998 1999 2002 2003 2005 2006 2007 2010 2011 2012 2013 2014 2015 2016 2017 Launch of Ashua Beginning of the Story Expanding Territory Driving Growth
  • 5. Classificação: InternoJuly 2018 Lojas Renner S.A. OUR BUSINESSES 5  Publicly held since 1967  Largest fashion retailer in Brazil  Target customers: 18 to 39 age group, in the A-, B and C+ social classes  334 stores *  Acquired in 2011  Leader in the home decor business  Target customers: 18 to 39 age group, in the A-, B and C+ social classes  101 stores*  Launched in 2013  Specialized in youth fashion  Target customers: 18 to 28 age group, in the A-, B and C+ social classes  92 stores* *data as at Mar/18 RENNER YOUCOMCAMICADO WHOWEARE
  • 6. Classificação: InternoJuly 2018 Lojas Renner S.A. OUR BUSINESSES 6  Since 2010  Complete mix of Renner, Camicado and Youcom  Possibility of exchanges in the stores  Launched in 2016  Curve & plus size format  Only via e-commerce  Potential for physical stores  Since 1973  29.6 MM cards (Private Label + Co-branded)  Approximately 50% of sales  Proprietary Financial Institution in 2017 E-COMMERCE FINANCIAL PRODUCTSASHUA WHOWEARE
  • 7. Classificação: InternoJuly 2018 Lojas Renner S.A. URUGUAY 3 Renner NORTHEAST 50 Renner 19 Camicado 1 Youcom CENTER-WEST 24 Renner 9 Camicado 3 Youcom NORTH 20 Renner 3 Camicado SOUTH 70 Renner 17 Camicado 30 Youcom SOUTHEAST 164 Renner 53 Camicado 56 Youcom GEOGRAPHICAL DISTRIBUTION 7 March 31, 2018 Expansion of Sales Area CAGR (2013 – 2017) = 10.7% 334 101 93 Renner DC Camicado DC Youcom DC WHOWEARE URUGUAI 5 Renner 5 URU MT MS DF RS SC PR SP RJ ES MG PE CE BA SE RN PB PITO MA PA APRR AM AC RO AL 4 6 10 36 3 12 2 6 4 12 9 9 4 17 34 3 4 1 1 41 23 6 3 98 3 1 16 46 14 4 8 9 GO 4 37 1 3 2 2 9 2 91 4 2 11 2 5 2 2 3 1 1 1 2 1 1 1
  • 8. Classificação: InternoJuly 2018 Lojas Renner S.A. ... STORE EVOLUTION 8 444 380 332 278 232 197 CAGR (1996 – 2017) Sales Area (m2) = 15.9% Total Gross Revenue = 19.1% 1991 8 Potential 300 stores Target 125 stores Target 450 stores 13 16 21 35 49 54 54 58 62 66 81 95 110 120 134 243 9,603 Gross Revenue (R$ million) Number of Stores WHOWEARE 512
  • 9. Classificação: InternoJuly 2018 Lojas Renner S.A. 9 CORPORATE GOVERNANCE 100% free float Listed on B3 Novo Mercado 100% common shares 100% tag along Majority of independent members on the Board of Directors (88%) Different executives occupying the Chairman and the CEO positions Permanent Fiscal Council Committees directly linked to the Board of Directors Own Internal Charters (Board of Directors, Fiscal Council & Committees) Stock Option Plan aligns interests of executives to shareholders Board of Directors Portal Secretaries to the Board and Committees Formal Appraisal of the Board of Directors and Executive Officers WHOWEARE Board of Directors CEO Fiscal Council Independent Auditors Internal Auditors Compliance . Shareholder’s Meeting Chairman Osvaldo Schirmer Vice Chairman Carlos Souto Member José Galló Member Fabio Pinheiro Member Heinz-Peter Elstrodt Member Juliana Rozenbaum Member Thomas Herrmann People Committee Sustainability Committee Strategic Committee Audit and Risk management Committee CEO José Galló Loss Prevention Member Christiane Edington CFO & IRO Laurence Gomes HR Clarice Costa Executive Officer IT & Mgmt. Emerson Kuze Procureme nt Fabio Faccio Officer Fabiana Taccola Operations Haroldo Rodrigues Executive Group
  • 10. Classificação: InternoJuly 2018 Lojas Renner S.A. 10 LREN3 +2,937% IBOV +287% TOTAL SHAREHOLDER RETURN  LREN3 traded at B3, capital listed since 1967  Listed on B3 Novo Mercado since July, 2005  ADR Program level 1 since February 2017, under LRENY (OTC) ticker1  Market Cap2 = R$ 21,0 billions  Average Daily Trading Volume LTM = R$ 107.3 millions  Part of the following B3 indexes: IBOVESPA, IBRX100, IBRX50, IBRA, ICO2, ICON, IGC, IGCT, IGNM, ISE, ITAG, IVBX and MLCX 1 - Additional information regarding the ADR Program is available at the Company’s website. 2 – Data from June 29th, 2018 WHOWEARE
  • 11. Classificação: InternoJuly 2018 Lojas Renner S.A. 11 WHAT BROUGHT US HERE • Corporate Culture • Consistent Positioning • Competitive Advantages • Business Model • Updating Operations
  • 12. Classificação: InternoJuly 2018 Lojas Renner S.A. 12 ENCHANT … to surpass customer expectations. OUR WAY …to do things in a simple and agile manner with great energy and passion. PEOPLE … to hire, develop and retain the best people. OWNERS OF THE BUSINESS … to think and act like owners of our business unit. OBSTINATE FOR RESULTS … to seek results and not good ideas only. QUALITY … our products and services have the highest level of quality. SUSTAINABILITY … businesses and attitudes based on the principles of sustainability. SOLID CORPORATE CULTURE Corporate Values WHATBROUGHTUSTOWHEREWEARETODAY
  • 13. Classificação: InternoJuly 2018 Lojas Renner S.A. Brazil Retail 2017 (77%) Lojas Renner 2018 (87%) Global Fashion 2018: 65% 94% adherence in 2018 (14.511 respondent employees) Survey run between: February to March, 2018 Zona de Indiferença 0% Critical Zone High Performance Zone 100% 50% 71% Neutral Zone 13 Source: Aon Hewitt Lojas Renner 2017 (88%) SPEAK WELL ABOUT THE COMPANY PROUDNESS OF BEING PART OF IT ALWAYS GO THE EXTRA MILE In a High Performance Zone since 2011 SOLID CORPORATE CULTURE Committed People WHATBROUGHTUSTOWHEREWEARETODAY
  • 14. Classificação: InternoJuly 2018 Lojas Renner S.A. 14 Operating Expenses over Net Revenue With austere atitudes.... WHATBROUGHTUSTOWHEREWEARETODAY 37,6% 40,5% 37,2% 40,6% 39,4% 41,6% 49,1% 48,7% 36,3% 38,8% 38,7% 39,5% 42,1% 43,3% 46,6% 43,5% 37,7% 39,0% 38,8% 39,0% 39,0% 39,0% 39,3% 39,9% 35,9% 36,5% 36,5% 35,7% 34,7% 35,0% 37,1% 37,3% 35,6% 35,7% 35,2% 35,9% 35,7% 35,4% 35,2% 35,5% 2010 2011 2012 2013 2014 2015 2016 2017 Domestic Player 1 Domestic Player 2 Global Benchmark 2 Lojas Renner Global Benchmark 1 SOLID CORPORATE CULTURE
  • 15. Classificação: InternoJuly 2018 Lojas Renner S.A. PRACTICE THE LAWS OF SIMPLICITY 1. Trust more, control less. 2. Before acting, ask: for what? 3. Brutal simplification with focus on the business and the customer 4. Eradicate the over-fastidious, enemies of simplicity. 5. Always remove all that the customer does not want to pay. 15 “Simple is harder than complex” And simplicity WHATBROUGHTUSTOWHEREWEARETODAY SOLID CORPORATE CULTURE IT’S SIMPLE TO BE RENNER
  • 16. Classificação: InternoJuly 2018 Lojas Renner S.A. “Focus is not what not what you é o you have to do, it is what you have to stop doing.” 16 Always maintaining focus... WHATBROUGHTUSTOWHEREWEARETODAY SOLID CORPORATE CULTURE
  • 17. Classificação: InternoJuly 2018 Lojas Renner S.A. There is always room for improvement! We love challenges: not knowing that it is impossible, we just go ahead and do it! 17 Dissatisfaction with the status quo WHATBROUGHTUSTOWHEREWEARETODAY SOLID CORPORATE CULTURE
  • 18. Classificação: InternoJuly 2018 Lojas Renner S.A. “To be the brand which stands by the modern woman, offering a range of styles of high quality fashion at competitive prices and excellence in services. Enchanting and innovating.” 18 CONSISTENT MARKET POSITIONING Clear Value Proposition... WHATBROUGHTUSTOWHEREWEARETODAY
  • 19. Classificação: InternoJuly 2018 Lojas Renner S.A. 45% 90’s 2010’s 60% Increased presence of women in the labor market • Buy for the whole family • Represent 80% of Renner’s customers • Are responsible for 83% of the decisions on apparel purchases • Have achieved a growth of 82% in purchasing power over the last decade 22% 80’s 19 Source: Valor Econômico newspaper 2014 In Brazil, women... CONSISTENT MARKET POSITIONING With a focus on the Woman WHATBROUGHTUSTOWHEREWEARETODAY
  • 20. Classificação: InternoJuly 2018 Lojas Renner S.A. A B C + - + - Renner SocialClasses + - 20 Source: Ibope Inteligência 2015 and IstoÉ Dinheiro Magazine – Family Budget Survey (POF) – IBGE R$ 20,273.00 R$ 1,910.00 R$ 5,351.00 Average Monthly Household Income CONSISTENT MARKET POSITIONING By Social Class 24% of households 47% of total wage bill 38% of consumption 3% of households 24% of total wage bill 16% of consumption 52% of households 27% of total wage bill 39% of consumption WHATBROUGHTUSTOWHEREWEARETODAY
  • 21. Classificação: InternoJuly 2018 Lojas Renner S.A. Fashion Price 0% 20% 40% 60% 80% 100% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Supermarkets RENNER CAMICADO YOUCOM 21 CONSISTENT MARKET POSITIONING By Fashion Appeal WHATBROUGHTUSTOWHEREWEARETODAY
  • 22. Classificação: InternoJuly 2018 Lojas Renner S.A. 22 Engaged people enchant customers Enchanted customers are loyal customers Loyal customers generate consistent and sustainable results Cycle of Enchantment Enchantment – Surpassing Customer Differentials Watch Lojas Renner’s Culture and Enchantment Video 24 MM opinions collected in 2017 96.4% Very satisfied or satisfied Real-life stories in which customers are surprised by outstanding initiatives on the of the employees WHATBROUGHTUSTOWHEREWEARETODAY COMPETITIVE ADVANTAGES Since 1996 there are already Stories of Enchantment ,
  • 23. Classificação: InternoJuly 2018 Lojas Renner S.A. 23 Lifestyle: You have your style, Renner has all of them. Each brand represents the lifestyle of a customer group based on their attitudes, interests, values and personalities. WHATBROUGHTUSTOWHEREWEARETODAY COMPETITIVE ADVANTAGES
  • 24. Classificação: InternoJuly 2018 Lojas Renner S.A. 24  Best use of shopping time  One-stop-shop for the whole family  Reduces need for markdowns  Increases opportunities for cross-selling WHATBROUGHTUSTOWHEREWEARETODAY Lifestyle: You have your style, Renner has all of them. COMPETITIVE ADVANTAGES
  • 25. Classificação: InternoJuly 2018 Lojas Renner S.A. 25 Source: Deloitte – Global Powers of Retailing 2007 and 2017 1. Federated Dpt Stores U$ 22.4 2. JC Penney U$ 18.8 3. TJX U$ 16.1 4. Gap U$ 16.0 5. KarstadtQuelle U$ 14.3 6. Khol’s U$ 13.4 7. Otto Group U$ 11.5 8. Limited Brands U$ 9.7 9. Millenium Retailing U$ 8.6 10. H&M U$ 8.4 1. TJX U$ 30.9 2. Macy’s U$ 27.1 3. Sears U$ 25.1 4. Inditex U$ 23.1 5. H&M U$ 21.7 6. Gap U$ 15.8 7. Fast Retailing U$ 14.2 8. Nordstrom U$ 14.1 9. El Corte Ingles U$ 13.1 10. JC Penney U$ 12.6 2005 2015 Largest retailers in the world market (Net Revenue in billions) BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS WHATBROUGHTUSTOWHEREWEARETODAY
  • 26. Classificação: InternoJuly 2018 Lojas Renner S.A. 26 Source: Company Annual Reports WHATBROUGHTUSTOWHEREWEARETODAY BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS -0.2% 276.8% 254.5% 168.5%155.3% 16.5% -32.3% 9.2% TRADITIONAL RETAIL FASHION RETAILERS % growth in net revenues from 2008 to 2017
  • 27. Classificação: InternoJuly 2018 Lojas Renner S.A. 27 Source: Company Annual Reports CAGR 2013 - 2017 WHATBROUGHTUSTOWHEREWEARETODAY BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS NA
  • 28. Classificação: InternoJuly 2018 Lojas Renner S.A. 28  Operation focused on proprietary brands  Frequent collection launches  High degree of fashion appeal  Competitive prices  Products organized around life styles  Operations focused on apparel and accessories  One-stop-shop for the whole family  Multi-channel model  Supply chain proximity to accelerate the time-to-market WHATBROUGHTUSTOWHEREWEARETODAY BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
  • 29. Classificação: InternoJuly 2018 Lojas Renner S.A. 29 STORE  Store at the center of everything New supply logistics SIMPLICITY Revision of Processes CSC releasing time for the store manager FASHION Capture of fashion trends Specialization of the businesses Communication between stores and purchases Strengthening of the chain Quality REACTIVITY Improvements on the Business Model 2012 2013 2015 Until 2019 WHATBROUGHTUSTOWHEREWEARETODAY BUSINESS MODEL ALIGNED WITH GLOBAL BENCHMARKS
  • 30. Classificação: InternoJuly 2018 Lojas Renner S.A. WHERE WE ARE GOING TO • Market Consolidation • Increased Market Share • Expansion of Stores • Other Concepts • Operation Abroad • Integration of the Channels 30
  • 31. Classificação: InternoJuly 2018 Lojas Renner S.A. TOP 5 RANKING 1 Renner 2° C&A 3° Riachuelo 4° Pernambucanas 5° Marisa 16% Market concentration of other sectors in Brazil 31 12% Fragmented apparel market with opportunities for consolidation Source: Jornal DCI, IBOPE, Euromonitor, IBGE, Bank of America Merril Lynch and Lojas Renner estimates. Note: Data for C&A and Pernambucanas are estimated. 20% of existing stores closed between 2014 and 2017  Electroelectronics top 5 = 50%  Supermarkets top 5 = 50%  Drugstores top 3 = 24% WHEREWEAREGOINGTO MARKET CONSOLIDATION Other Retailers Other Retailers + Informality
  • 32. Classificação: InternoJuly 2018 Lojas Renner S.A. 32 INCREASED MARKET SHARE Note: Card Share: % of clients (target A-, B, C+) with Renner card in relation to the total of the public target of the region Revenue Share: % of Renner revenue (R$) in relation to the qualified demand (R$) of the region Source: IBOPE 2016, Renner and Conductor 4 7 5 7 12 26% 17% 16% 12% 10%10% 6% 5% 6% 5% Sul Sudeste Centro-Oeste Nordeste Norte Share Cartão Share Venda 10 MM 37 MM 6 MM 10 MM 4 MM Target Population Average store age by region (in years) South Southeast Midwest Northeast North Share of cards Share of sales WHEREWEAREGOINGTO
  • 33. Classificação: InternoJuly 2018 Lojas Renner S.A. 33 PMC: government statistics office’s(IBGE) Monthly Retailing Survey index INCREASED MARKET SHARE WHEREWEAREGOINGTO
  • 34. Classificação: InternoJuly 2018 Lojas Renner S.A. 34 Target of 450 Renner stores by 2021 EXPANSION OF STORES CURRENT CHAIN OF 334 STORES  92% shopping centers / 8% street-side  47% in maturation  Presence in +/- 50% of all Brazilian shopping centers  Existing Shopping Centers  New Shopping Centers  Street Side Stores  Cities with Renner stores  Cities without Renner stores  Grandes Centros  Cidades Menores  Micro-regions PRODUCTIVITY OF EXISTING STORE CHAIN  Re-dimensioning of store meterage  Optimization of sales areas by absorption  Updating of store layout  Adaptation of visual merchandising  Store modernization  Better shopping experience WHEREWEAREGOINGTO
  • 35. Classificação: InternoJuly 2018 Lojas Renner S.A. 35 125 lojas Potencial 300 lojas  Nationwide coverage  Brand recognition  Possibility of franchises and multibrands  Adjustments to product mix (imported items)  Revision of sales areas Breakdown of Net Revenue 2017 Store Expansion Plan through 2021 Target of Camicado and Youcom stores in 2021 Launched in 2013 Acquired in 2011 92.5% 6.1% 1.4% OTHER CONCEPTS WHEREWEAREGOINGTO
  • 36. Classificação: InternoJuly 2018 Lojas Renner S.A. 36  Debut in the Uruguayan market in 2017  5 stores operating with + 2 in 2018  Stores in shopping centers and street side  Same positioning as Renner in Brazil  Test of Renner business model outside Brazil  Learning curve for new markets, exports and FX  Adaptation of management processes  Model replicable for other countries OPERATION ABROAD WHEREWEAREGOINGTO
  • 37. Classificação: InternoJuly 2018 Lojas Renner S.A. 37  Leverage through brand power  Relevance in mobile  Availability of services, technology and speed  Operational excellence in logistics  Optimization in distribution (physical + online)  Lower delivery costs with instore pickup  Single inventory and with accuracy  No ticket differentiation between channels (online/offline)  Fostering traffic flows through the stores for exchanges and instore pickup  Leverage e-commerce with physical retailing structure (survey, design, modeling, purchases, IT, marketing, etc.) INTEGRATION OF ONLINE AND OFFLINE CHANNELS WHEREWEAREGOINGTO
  • 38. Classificação: InternoJuly 2018 Lojas Renner S.A. ATTACHMENTS • Macroeconomic Influences • Main Figures 38
  • 39. Classificação: InternoJuly 2018 Lojas Renner S.A. 39 12.9% 82.1 Unemployment Rate Consumer Confidence Level and Retailing Business 89.6 Credit Evolution to Individuals as a % of GDPHousehold Indebtedness R$ 735.4 bi 23.1% 20.0% 41.3% MACROECONOMIC INFLUENCES – CONSUMPTION AND CREDIT ATTACHMENTS Source: IDV, Ministério da Fazenda, IBGE/PME , Brazilian Central Bank(new methodology since March/11). Total Savings (Balance) Household Indebtedness/ Income Mass (12 months) Household Indebtedness(Ex. mortgage)/ Income Mass (12 months) Income Commitment with Debt Service (Interest + Amortization) Trend Line Delinquency Rate for Individuals (average) Credit to Individuals/GDP (year end period) Consumer Confidence Level Consumer Confidence Level in Retail Restrict Trade Unemployment Rate (% of Economic Active Population) Jun-15 Aug-15 Oct-15 Dec-15 Feb-16 Apr-16 Jun-16 Aug-16 Oct-16 Dec-16 Feb-17 Apr-17 Jun-17 Aug-17 Oct-17 Dec-17 Feb-18 Apr-18 Jun-18 May-15 Aug-15 Nov-15 Feb-16 May-16 Aug-16 Nov-16 Feb-17 May-17 Aug-17 Nov-17 Feb-18 May-18
  • 40. Classificação: InternoJuly 2018 Lojas Renner S.A. 40 MAIN FIGURES - CONSOLIDATED ATTACHMENTS (R$ MM) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2Q14 2Q15 2Q16 2Q17 2Q18 Net Revenue from Merchandise Sales 1,956.4 2,116.0 2,462.7 2,896.6 3,462.0 3,913.8 4,642.6 5,450.9 5,721.8 6,600.1 1,111.2 1,354.2 1,464.7 1,630.5 1,780.0 Same Store Sales 2.7% 1.4% 10.3% 7.2% 8.8% 5.8% 11.1% 10.8% -0.2% 9.2% 10.0% 14.5% 2.9% 6.4% 2.5% Gross Margin from Retailing Operation 49.1% 50.1% 52.0% 52.5% 53.3% 52.7% 53.8% 54.8% 55.7% 55.7% 54.2% 55.3% 57.2% 56.7% 57.4% SG&A over Net Revenue from Merchandise Sales -35.5% -34.7% -34.7% -35.4% -35.3% -34.8% -33.8% -34.1% -36.2% -36.4% 34.1% 34.0% 35.8% 35.9% 36.7% Ajusted EBITDA from Retailing Operation 245.4 288.3 384.1 467.5 565.6 663.3 835.6 1,038.8 1,087.8 1,144.2 195.7 272.2 301.8 303.7 352.9 Ajusted EBITDA Margin from Retailing Operation 12.5% 13.6% 15.6% 16.1% 16.3% 16.9% 18.0% 19.1% 19.0% 17.3% 17.6% 20.1% 20.6% 18.6% 19.8% Result from Financial Products 51.7 67.6 121.0 125.1 148.9 173.9 217.6 208.4 251.3 331.6 52.4 54.0 54.2 79.0 81.3 % Over Total Adjusted EBITDA 17.4% 19.0% 24.0% 21.0% 21.0% 20.8% 20.7% 16.7% 18.8% 22.5% 21.1% 16.5% 15.2% 15.2% 18.7% Ajusted Total EBITDA (Retail + Financial Products) 297.1 355.9 505.1 592.6 714.4 837.1 1,053.1 1,247.2 1,339.1 1,475.8 248.1 326.2 229.5 382.7 434.2 Ajusted Total EBITDA Margin 15.2% 16.8% 20.5% 20.5% 20.6% 21.4% 22.7% 22.9% 23.4% 22.4% 22.3% 24.1% 15.7% 23.5% 24.4% Net Income 162.5 189.6 308.0 336.9 355.4 407.4 471.4 578.8 625.1 732.7 118.5 158.2 174.8 193.6 274.7 Net Margin 8.3% 9.0% 12.5% 11.6% 10.3% 10.4% 10.2% 10.6% 10.9% 11.1% 10.7% 11.7% 11.9% 11.9% 15.4% Number of Stores 110 120 134 197 232 278 332 380 444 512 303 350 408 473 527 Selling Area in Thousand m2 229.7 249.7 274.7 334.8 382.0 436.2 486.6 533.6 584.6 655.0 455.6 505.5 552.2 602.9 664.5 Number of Employees 9,647 10,489 12,423 13,340 14,881 16,367 16,870 16,907 18,079 19,989 - - - - - Trade Accounts Receivable Days 38 37 31 27 35 39 39 38 39 39 34 31 31 34 37 Trade Accounts Payable Days 53 53 62 61 81 79 66 62 62 64 68 57 54 59 63 Inventory Days 72 77 83 94 102 102 99 99 101 110 102 104 99 114 130 ROIC 24.8% 25.8% 32.9% 28.6% 23.9% 21.4% 21.2% 22.0% 21.4% 20.6% 22.1% 22.2% 21.3% 20.6% 21.9% CAPEX 137 69 160 297 382 412 502 571 513 550 116 147 158 118 134 Pay Out 25.0% 75.0% 75.0% 75.0% 75.0% 40.0% 40.0% 40.0% 40.0% 40.0% - - - - -
  • 41. Classificação: InternoJuly 2018 Lojas Renner S.A. 41 MAIN FIGURES - CONSOLIDATED ATTACHMENTS Net Revenue CAGR (2013 – 2017) = 14.0% Operating Expenses Gross Profit from Retailing CAGR (2013 – 2017) = 15.5% Total Adjusted EBITDA CAGR (2013 – 2017) = 15.2%
  • 42. Classificação: InternoJuly 2018 Lojas Renner S.A. 42 MAIN FIGURES – FINANCIAL PRODUCTS ATTACHMENTS (R$ MM) 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2Q14 2Q15 2Q16 2Q17 2Q18 Result from Financial Products 51.7 67.6 121.0 125.1 148.9 173.9 217.6 208.4 251.3 331.6 52.4 54.0 54.2 79.0 81.3 % Over Total Adjusted EBITDA 0.2 19.0% 24.0% 21.0% 21.0% 20.8% 20.7% 16.7% 18.8% 22.5% 21.1% 16.5% 15.2% 20.6% 18.7% Number of Cards at the End of Period (MM) 13.6 15.2 17.1 19.0 20.8 22.5 24.3 26.0 27.4 28.8 23.3 25.2 26.6 28.0 29.6 Number of Cards Issued (thousand) 1600.0 1660.0 1878.0 1904.0 1739.0 1735.9 1790.1 1700.8 1392.6 1468.1 449.9 495.3 377.6 359.5 423.5 Renner Card Penetration (Priv. Label + Co-B.) (%) 63.1% 60.2% 56.6% 54.7% 52.1% 51.4% 49.7% 48.8% 48.3% 45.3% 51.0% 50.0% 49.6% 46.2% 45.5% Interest-free credit sales - 0+5 (%) 49.3% 48.1% 43.6% 42.8% 40.2% 39.5% 39.1% 39.1% 39.5% 37.6% 39.7% 39.8% 40.7% 38.8% 38.4% Interest-bearing credit sales - 0+8 (%) 13.8% 12.1% 13.0% 11.9% 11.9% 11.9% 10.6% 9.7% 8.7% 7.7% 11.3% 10.2% 8.9% 7.4% 7.1% Cash Payments (%) 21.1% 21.9% 23.4% 23.8% 24.9% 25.4% 26.3% 26.5% 26.3% 27.4% 24.2% 24.7% 24.0% 25.9% 24.8% Other Credit Cards (%) 15.8% 17.9% 20.0% 21.5% 23.0% 23.2% 24.0% 24.7% 25.5% 27.4% 24.8% 25.3% 26.4% 27.9% 29.7% Renner Card Average Ticket (R$) 112.97 122.26 132.16 145.53 154.95 163.68 176.28 184.48 191.46 195.29 180.39 189.45 200.61 205.30 207.78 Company's Average Ticket (R$) 84.59 91.06 97.65 105.01 111.90 117.31 126.56 134.04 140.40 144.06 130.95 139.77 149.87 153.31 155.67 Total Portfolio - Private Label (R$ ,000) 593 625 691 796 933 1,062 1,205 1,271 1,257 1,181 929 1,057 1,062 993 1,016 Total Portfolio - Co-branded (R$ ,000) na na 2 29 91 175 338 455 529 1,063 248 390 479 827 1,152 Total Portfolio - Personal Loan (R$ ,000) 87 94 105 108 121 142 169 179 145 72 161 197 180 116 58 Total Portfolio (R$ ,000) 680 719 797 933 1,144 1,380 1,712 1,905 1,931 2,316 1,338 1,644 1,721 1,936 2,226 Past Dues Over Portfolio - Private Label 15.0% 11.7% 11.2% 12.5% 11.9% 11.9% 12.0% 12.8% 11.7% 12.4% 21.0% 20.5% 19.7% 19.4% 19.6% Past Dues Over Portfolio - Co-branded na na na 16.9% 22.1% 16.6% 16.9% 17.8% 18.1% 24.3% 25.5% 23.8% 24.2% 26.5% 23.1% Past Dues Over Portfolio - Personal Loan 20.3% 16.5% 16.5% 17.8% 15.8% 15.3% 15.2% 17.9% 16.8% 18.3% 16.5% 16.5% 16.8% 16.9% 19.7% Past Dues Over Portfolio - Total 15.7% 12.4% 11.9% 13.3% 13.1% 12.9% 13.4% 14.4% 13.8% 16.8% 21.3% 20.8% 20.8% 22.3% 21.4% Credit Losses Over the Port., Net of Recov. - Private Label 14.9% 14.4% 9.8% 10.3% 9.9% 9.1% 9.7% 13.0% 10.0% 9.3% 4.1% 4.3% 3.9% 3.1% 3.4% Credit Losses Over the Port., Net of Recov. - Co-branded na na na 9.5% 17.0% 13.6% 13.9% 16.9% 19.6% 13.1% 4.7% 4.8% 5.1% 2.9% 3.8% Credit Losses Over the Port., Net of Recov. - Personal Loan 25.9% 23.6% 19.4% 22.6% 15.5% 15.5% 14.4% 22.1% 22.4% 10.3% 2.8% 5.2% 6.1% 4.0% 1.6% Credit Losses Over the Port., Net of Recov. - Total 16.3% 15.6% 11.1% 11.7% 11.0% 10.3% 11.0% 14.8% 13.6% 11.0% 4.0% 4.5% 4.5% 3.1% 3.6%
  • 43. Classificação: InternoJuly 2018 Lojas Renner S.A. 43 MAIN FIGURES – FINANCIAL PRODUCTS ATTACHMENTS Financial Products Result CAGR (2013 – 2017) = 17.5% Delinquency Rates – Renner Card Delinquency Rates – Quick WithdrawalDelinquency Rates – Co-Branded