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Plus fashion
The document highlights the growing importance and potential of the plus size fashion market, which has a market size of $20 billion. It emphasizes the need for brands to engage with affiliate marketing and optimize paid search strategies to increase their traffic and revenue. Key insights reveal that leveraging social media and email marketing can also drive significant incremental revenue for plus size businesses.
Plus fashion
- 1. http://skorchmagazine.com/plus-size-fashion-blog/evans-for-uk-plus-size-fashion-week-stylehasnosize/ PLUS SIZE FASHION IS NOPETITE OPPORTUNITY exclusive insights into what’s driving Plus businesses. Courtesy of Artificial Intelligence from DemandJump.
- 2. Industry SnapShot Market Size $20B Increase inPlus sales (’15-’16) 17% Increase in Standard apparel sales (’15-’16) 7% 1
- 3. Average size ofan American Woman in 2016 16-18 2
- 4. So what’s thepoint? It’s time to get serious about PLUS SIZE FASHION 3
- 5. While a handfulof Plus sized retailers are dominating parts of the category, DemandJump has identified compelling opportunities for challenger brands to seize significant share. 4
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- 7. Less than 10%of specialty Plus competitors are seriously engaged with any of the top five referring blogs (aka traffic drivers) in the category. 1 2 3 6
- 8. Only Lane Bryantand Torrid are capturing 200K visits annually from any of the top 7 affiliates in the category. 1 2 3 Affiliate sources are ripe for the picking in Plus. 7
- 9. Millions of dollarsin incremental revenue are available through paid and organic exposure on social channels, particularly Facebook, Pinterest, and YouTube. 1 2 3 Get your story heard. 8
- 10. …Ignore them atyour peril. Additionally… DemandJump identified three Revenue drivers that are so rich with opportunity for Plus size business… 9
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- 12. DemandJump identified millionsin incremental revenue for Plus brands who optimize paid search campaigns to DRIVE TRAFFIC. http://stylecaster.com/plus-size-fashion/ 11
- 13. Charlotte Russe andLane Bryant drive up to nearly 10% of their total traffic from Google paid search (9% and 7% respectively). 12
- 14. To steal sharefrom market leaders, savvy Plus brands should AIM to increase their visits from Google paid search to around 10% of their total annual traffic. Key takeaway 13
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- 16. Affiliates are underutilizedacross the entire Plus category, even though we consistently see non Plus retailers capturing millions of annual visits from affiliate websites. https://www.pinterest.com/karolovegld/moda-para-rellenitas/ 15
- 17. Charlotte Russe, anon Plus retailer who is starting to direct significant attention towards Plus, is generating 7% of their total traffic from Polyvore alone! 16
- 18. Up-and-comer Gwynnie Beeis generating almost half a million visits just from Swag Bucks! 17
- 19. … drive millionsin incremental revenue. Utilize AI insights to build aggressive affiliate strategies that increase traffic and maximize customer email capture. Learn from (1) category leaders… and (2) non Plus fashion brands who are using affiliates effectively to… Key takeaway 18
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- 21. Plus brands haveused email for a long time, but in September, three brands broke away from the pack. Were you one of them…? 20
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- 23. Leading fashion andPlus sized brands are driving up to 15% of their total annual traffic from email. Leverage affiliates to capture new customer emails for sustained lift in email traffic and revenue. Key takeaway 23
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- 25. Clearly… Plus Size Fashion ISNO PETITE OPPORTUNITY 25
- 26. Are you readyto strut your stuff? 26
- 27. v DEMANDJUMP CAN SHOW YOUHOW TO WIN. CONTACT US TODAY FOR A CUSTOMIZED DEMO TAILORED TO YOUR BRAND. v v v v v v v v 1427
- 28. Copyright © DemandJump2016. All Rights Reserved. THANK YOU DEMANDJUMP, INC. 10 W Market Street, Suite 1950 Indianapolis, IN, 46220 +1 (317) 993-3620 www.demandjump.com info@demandjump.com