The move of American-made bicycles offshore began with industry leader Schwinn shifting manufacturing to Asia in the 1980s. In an effort to take advantage of low wages, other large bicycle manufacturers like Huffy and Trek soon followed, at least in part.
1. Report Code :AM 1335
United Sates (US) Bicycle Industry Outlook
2025: Opportunity & Growth Analysis, 2017-2025
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United States Bicycle Industry Outlook
2. Table OF Contents
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US Bicycle Industry Outlook
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Vision Value Visibility
US Bicycle Industry
US Bicycle Industry Outlook
US Bicycle Industry
Market Size (USD Billion)
Forecast Analysis (2017-2025)
Market Share & CAGR (%)
Regional Share Distribution (%)
Target Markets (Export Markets)
Macroeconomic Trends
Technological Trends and Developments
Merger and Acquisition Activities
Policy & Regulatory Factors
Market Dynamics
Growth Drivers
Market Restraints
Risk Analysis (Supply & Demand)
Economic Variations
Recent Trends & Developments
Opportunities
SWOT Analysis
Bicycle Industry Segmentation
General Market Overview
Factors Covered in Segmentation Analysis (Below mentioned factors has been covered in all regions and segments)
Market Size ($ Billions) & CAGR
Market Share Analysis (%)
Year on Year Growth Rate (%)
Pricing Trends
Demand Trends
Foreign Trade
Product Analysis
On-Road (Endurance, Fitness, City, etc.)
X-Road (Adventure, Cyclocross, etc.)
Off-Road (Race, Trail, Gravity, etc.)
E-Bicycles
BPS Analysis & Attractiveness
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US Bicycle Industry
Pricing Model Analysis
Low Cost Products
Medium Cost Products
High End Products (Customized or luxury Brands)
BPS Analysis & Attractiveness
Distribution Channels Analysis
Offline Distribution Channel
Online Distribution Channel
BPS Analysis & Attractiveness
Business Model Analysis
Business to Business (B2B)
Business to Consumer (B2C)
BPS Analysis & Attractiveness
Competitive Outlook
Market Share of Major Players
Company Profiles
Giant Bicycles
Company Synopsis
Business Strategy
Product Portfolio
SWOT Analysis
Trek Bicycle Corporation
Scott Sports SA
Specialized Bicycle Components, Inc.
Bianchi
Cicli Pinarello S.p.A.
Cannondale Bicycle Corporation
GT Bike
Santa Cruz Bicycles
Schwinn
Piaggio & Co. SpA
Accell Group
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Vision Value Visibility
US Bicycle Industry
Market Landscape: Competition and Beyond
Market outlook for business players and entry level players to ascertain their
business in dynamic ecosystem
Expert Analysis
Concluding Remarks
6. Executive Summary
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US Bicycle Industry Outlook
7. XX%
XX%
2017
Business to Business (B2B) Business to Consumer (B2C)
XX%
XX%
2025
Source: Goldstein Research
In 2017, Medium Cost Products
Aftermarket accounted for the highest market share
XX%in US Bicycle Industry
XX%
CAGR: (2017-2025)
With XX% share in 2017, Offline
Distribution Channeldominated
the US Bicycle Industry
Source: Goldstein Research
XX%
XX%
XX%
Low Cost Products
Medium Cost Products
High End Products (Customized or luxury Brands)
Source: Goldstein Research
XX%
XX%
XX%
XX%
On-Road (Endurance, Fitness, City, etc.)
X-Road (Adventure, Cyclocross, etc.)
Off-Road (Race, Trail, Gravity, etc.)
E-Bicycles
Source: Goldstein Research
Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2017e 2018f 2019f 2020f 2021f 2022f 2023f 2024f 2025f
XX%
XX%
Offline Distribution Channel
Online Distribution Channel
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US Bicycle Industry Outlook
US Bicycle Industry Share(%), By
Product Type - 2017
US Bicycle Industry Share (%), By
Distribution Channels -2017
US Bicycle Industry Share (%), By
Pricing Model -2017
US Bicycle Industry Share(%), By Business
Model - 2017-2025
US Bicycle Industry Size USD (Billion). 2017-2025
8. US Bicycle Sales (USD Billion)
Growing
Sales in
Rural
Regions
2017
2025
Domestic Sales Export
USD XX Billion
USD XX Billion USD XX Billion
USD XX Billion
Significant
Growth of
Adventure
Activities
Growing
Health
Concerns
Growing Trend
for Physical
Activities
The U.S. cycling market is a USD XX billion industry, with independent bicycle
dealers capturing about XX% of those sales and the rest of the market the
remaining piece of the pie, according to retail sales data from our research. While
sales have been soft across the rest of market channel, the specialty channel is
stable on account of the pockets of growth and shifts that are driving the market.
From hand-crafted boutique brands to high-volume manufacturing and assembly,
dedicated U.S. bicycle makers are restoring bike production to the U.S. A
confluence of factors including rising offshore costs, the benefits of a “local for
local” business strategy, the growing popularity of bikes in expanding urban areas
and patriotism are giving rise to new opportunities for an “old” mode of
transportation. The U.S. was in the top five for bicycle production in 1990 at XX
million units. As more offshoring occurred, U.S. bike production fell to a low of XX
units in 2015 but the trend is looking up. The U.S. is on track to produce over XX
million bikes in 2017.
Mountain bike sales are growing at the expense of road bikes. In 2017, mountain
bike sales were USD XX million, up XX% over the 2016, while the USD XX million
road bike category declined by XX%. In 2014, road was a larger bike category than
mountain, but since then the gap has flipped as sales of the latter have grown over
the last three years, while sports performance road bikes have slowed.
The fastest-growing bicycle type in the market right now is electric. E-bike sales
totaled USD XX million in 2017, up XX percent over the previous year. Sales of
electric bikes have grown more than eightfold since 2014.
Sales within the bike parts and accessories categories have been mixed, but some
growth areas in 2017 were within components, wheels, forks and suspension, and
lights. Sales for bike services/repairs grew XX percent to USD XX million.
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US Bicycle Industry Outlook
9. US Bicycle Industry Synopsis, 2017-2025
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US Bicycle Industry Outlook
10. XX XX
XX
XX XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014-15 2015-16 2016-17
Production Sales Exports
Source: Goldstein Research
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
Tier-I Cities Tier-II Cities Tier-III Cities
2015 2016
XX% XX%
XX%
At least seven bicycle makers have chosen the
Detroit metro area to manufacture or assemble bikes
in the last several years.
Some are high-end start-up shops with
handcrafted, upscale bikes like the Detroit Bicycle Co.,
and others like Slingshot Bicycle have reshored
production from overseas. The largest Detroit bike
maker is Detroit Bikes with future plans to produce as
many as XX bikes a year.
Americans want to buy more Made in USA
products, and this preference can be an important
impetus for bringing U.S. manufacturing back home.
Recent consumer preference surveys, show there is a
decisive preference for, and an overall positive
perception of, American-made goods: 97% have a
positive view of goods manufactured in the U.S.
Source: Goldstein Research
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US Bicycle Industry Outlook : 2017-2025
Bicycle Sales (Thousands of units), 2015-2016 Bicycles Production, Sales and Exports
(Thousand Units) 2014-2017
The move of American-made bicycles offshore
began with industry leader Schwinn shifting
manufacturing to Asia in the 1980s. In an effort to
take advantage of low wages, other large bicycle
manufacturers like Huffy and Trek soon followed, at
least in part.
By 2015 only XX percent of the estimated XX million
bikes sold in the U.S. (not including those for children)
were manufactured in US, as per the statistics of the
National Bicycle Dealers Association. However as
offshore wages began to rise, bicycle manufacturers
began to rethink their offshore manufacturing and
sourcing decisions.
Driven by rising offshore costs, the cost savings of
automation and innovative processes, and the benefit
of “Made in USA” branding, reshoring bike
manufacturing and assembly began to make good
economic sense.
11. Competitors Sales and revenue Analysis, US Bicycle
Manufacturers
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US Bicycle Industry Outlook
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Major Players – Market Analysis:
Major Players/
Industries
Production Capacity
(Thousand Units)
Domestic Sales
(Thousand Units)
Export
(Thousand Units)
Revenue
(USD Million)
Giant Bicycles XX XX XX XX
Trek Bicycle
Corporation XX XX XX XX
Scott Sports SA XX XX XX XX
Specialized Bicycle
Components, Inc.
XX XX XX XX
Bianchi XX XX XX XX
Cicli Pinarello Spa.
XX XX XX XX
Cannondale Bicycle
Corporation XX XX XX XX
GT Bike XX XX XX XX
Santa Cruz Bicycles XX XX XX XX
Schwinn XX XX XX XX
Piaggio & Co. SpA
XX XX XX XX
Accell Group
XX XX XX XX
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US Bicycle Industry Segmentation Analysis, 2017-2025
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US Bicycle Industry Outlook : 2017-2025
14. XX
XX
XX
XX
XX
XXXX
XX
2017 2025
On-Road (Endurance, Fitness, City, etc.) X-Road (Adventure, Cyclocross, etc.)
Off-Road (Race, Trail, Gravity, etc.) E-Bicycles
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US Bicycle Industry Outlook : 2017-2025
US Bicycle Industry Share, By Products , 2017-2025
XX%
XX%
XX%
XX%
On-Road
(Endurance,
Fitness, City,
etc.)
X-Road
(Adventure,
Cyclocross, etc.)
Off-Road (Race,
Trail, Gravity,
etc.)
E-Bicycles
XX%
XX%
XX%
XX%
20252017
On the whole, the future of the US
bicycle industry seems challenging.
Only those companies will survive
which successfully restructure and
modernize to achieve global
competitiveness in terms of quality,
cost and distribution system. The
US bicycle industry needs latest
research and development facilities
to match with world leaders like
China and Taiwan. For tapping
export potential, it needs to pay
special attention to R&D, designing
and marketing.
For promoting bicycles in the
domestic market, there is a strong
felt need to give a special focus on
the youth to change their mindset
by sensitizing them to the concept
of cycling. One way of doing it is to
customize the product to the
customer’s expectations apart from
paying attention to the comfort
factor. The US bicycle industry
conforms to well-accepted quality
standards in the international
market, and more importantly, the
industry is taking efforts to increase
exports along with increasing the
manufacturing of bicycle.
US Bicycle Industry Y-O-Y Growth, By Products, 2017-2025
XX% XX% XX% XX% XX% XX% XX%
XX% XX%
2017f 2018f 2019f 2020f 2021f 2022f 2023f 2024f 2025F
US Bicycle Industry Size (USD Billion), By Products , 2017-2025
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US Bicycle Industry SWOTAnalysis, 2017-2025
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US Bicycle Industry Outlook : 2017-2025
S
W T
O
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US Bicycle Industry Outlook : 2017-2025
US Bicycle Industry SWOT ANALYSIS
STRENGTH
• Teva has presence in 60 countries & employs
over 43,000 well trained people
• Has broadest portfolio of over 1300 molecules in
generics
• Holds patent for world’s largest selling multiple
sclerosis drug Copaxone
• One of the 15 largest pharmaceutical companies
worldwide
• Patent of bestseller drug cpaxone
• Strong and established distribution and sales
network
S
STRENGTH
W
WEAKNESS
• Discontinued production of major anesthetic
drugs
• Teva gets sustantial revenue from outside U.S
which is subjected to macro-economic
fluctuations
• Huge pressure from generic price erosions.
• Implications of changing U.S generic implivations
• High debts and lack of free cash
W
WEAKNESS
T
O
OPPORTUNITY
• They can leverage their acquisitions to further
increase the growth
• They can increase their presence in contract
manufacturing
• Leverage upon the strengths of acquisitions
• Tap growing new and existing products
O
OPPORTUNITY
O
THREATS
• Stringent marketing & manufacturing regulations
• Management missteps and tectonic shifts in the
pharmaceutical business have battered Teva,
which faces declining prices for generic drugs and
the loss of a patent on a major branded drug.
More than $20 billion has been shorn from the
company’s market capitalization since 2017
began, cutting Teva’s value roughly in half.
• Consolidated consumer base in US generic
markets
T
THREATS
Sample Sample
Sample Sample
17. Company Profiling
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US Bicycle Industry Outlook
Outlook : 2017-2025
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18. TrekBicycle Corporation
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US Bicycle Industry Outlook
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US Bicycle Industry Outlook
Trek Bicycle Corporation (Company Overview & Business Strategy)
Founded
1975
Employees
1,800
Headquarters
US
Website
www.trekbikes.com
Key Findings
Technology: The path to superior performance is paved with curiosity. In 1976, Trek was founded on a
question: Why are no high-performance bikes made in the United States? Today, Trek gives the brightest
and most passionate cycling designers and researchers the resources to question everything. Because
innovation happens only when one has the courage to ask the hard questions and go where no one has
gone before. To lead, one must invent.
Material Technology: OCLV Carbon is Trek’s patented carbon fiber process, the result of more than 25
years of experience building the world’s finest carbon fiber bicycles in Waterloo, Wisconsin, USA.
Experience matters, especially when working with a material that holds seemingly endless possibilities
but presents such unique challenges as carbon fiber.
Company Overview
Trek Bicycle Corporation is a bicycle and cycling product
manufacturer and distributor under brand names Trek,
Electra Bicycle Company, Gary Fisher, Bontrager,
Diamant Bikes, Villiger Bikes and, until 2008, LeMond
Racing Cycles and Klein. With its headquarters in
Waterloo, Wisconsin, Trek bicycles are marketed
through 1,700 dealers across North America,
subsidiaries in Europe and Asia as well as distributors in
90 countries worldwide. 99% of Trek bicycles are
manufactured outside the United States, in countries
including the Netherlands, Germany, and China.
Trek Bicycle Corporation is a global leader in bicycle
design and manufacturing. From the original hand-built
steel touring frames introduced in 1976 to the
revolutionary OCLV Carbon first introduced in 1992,
Trek’s passion for innovation, quality, and performance
leads the industry with next-generation thinking and
cutting-edge technology. Today, with a broad range of
bicycles and cycling products under the Trek, Gary
Fisher, Bontrager brand names, Trek continues to
pursue new ways to bring the joy of cycling to all
people.
Key Products
Leisure Bicycles
Performance Bicycles
Accessories
20. XX
XX
XX
2014 2015 2016
Revenue(USDBillion)
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US Bicycle Industry Outlook
Trek Bicycle Corporation (Revenue & Financial Analysis)
Business Strategy
Improves quality control structure and USization: The company has adopted various methods to enhance
their manufacturing structure which helps the company to improve the quality of their automobile
products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle
Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative
expansion across the globe. The company is investing a huge amount for research and development
activities to introduce the future of material handling equipment such as hydrogen powered forklifts and
automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development
of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and
material handling equipment manufacturer across the globe and expected to lead other US companies in
near future.
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-2 Material Handling Equipment Sales (Thousand Units),
2014-2017
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
XX
2014 2015 2016
Fig: 9-3 Trek Bicycle Corporation
Corporation Revenue (USD Billion),
2014-2017
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US Bicycle Industry Outlook
Trek Bicycle Corporation (Business Segments & Recent News)
Business Strategy
Improves quality control structure and USization: The company has adopted various methods to enhance
their manufacturing structure which helps the company to improve the quality of their automobile
products. Moreover, the company is looking forward towards expansion of USization. Trek Bicycle
Corporation Motors adopted Trek Bicycle Corporation US Vision in 2011 to improve the quantitative
expansion across the globe. The company is investing a huge amount for research and development
activities to introduce the future of material handling equipment such as hydrogen powered forklifts and
automated guided vehicles. The company spend USD 588.11 Million in 2017 for research and development
of their products and services. Trek Bicycle Corporation motors is one of the largest automobile and
material handling equipment manufacturer across the globe and expected to lead other US companies in
near future.
Fig :- 9-4 Trek Bicycle Corporation Revenue
(%)-By Business Segments, 2017
XX%
XX%
XX%
Automo
tive
Materia
l
Handlin
g
Other
Fig :- 9-5 Trek Bicycle Corporation
Revenue (%), By Region, 2017
XX%
XX%
XX%
XX%
XX%
Japan
North-
America
Europe
Asia
Other
Key Findings
Trek Bicycle Corporation Corporation (TICO) has signed an agreement to acquire Vanderlande – the US
market leader for value-added logistic process automation at airports and in the parcel market, as well as
being a leading supplier for warehouses – from the company’s current owner NPM Capital
Trek Bicycle Corporation Corporation announces that it has concluded an agreement with major North
American materials handling systems integrator Bastian Solutions LLC (“Bastian”) to acquire the company.
The acquisition of Bastian signify Trek Bicycle Corporation' full-scale entry into the North American materials
handling solutions industry amid the e-commerce boom.
To expand company’s presence in emerging countries, Trek Bicycle Corporation acquired the lift truck
business of Taiwan-based Tailift Co., Ltd. In August 2015. By capitalizing on Tailift’s strength, company aimed
to increase its sales in emerging c9oountries where market expansion is expected over the medium to long
term.
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US Bicycle Industry Outlook
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