1. A Crash Course on
Creativity
ARE YOU PAYING ATTENTION?
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D.Paplauskas
Email: deivpap@gmail.com

2. ASSIGMENT
ARE YOU PAYING ATTENTION?
TASK IS TO VISIT AT LEAST 6 SHOPS SPEND AT LEAST 15
MINUTES IN EACH STORE MAKING OBSERVATIONS,
INSIGHTS AND HIDDEN OPPORTUNITIES.

3. Storefronts is a very powerful
weapon

4. 3 things that impressed me
 I liked the store playing music, chosen by relevant
stores theme. But it has to be not too loud, it helps
forget every day concerns on daily things and stay in the
store longer.
 I noticed when the door is opened, or at least self-
opening, they draw you in easier.
 I have also noticed that when the shop is bright, then it
is easier to shop, and I want it to be in it more.

5. ​
Really liked the idea - really liked the idea of some stores when
clothes were hanging with paintings above them of models dressed in
the same clothes. This helps to give the impression that makes you
look good with those clothes.

6. MY INSIGHTS
I visited about 9-10 stores and I realized
that so far pay too little attention to details.
I have only seen the overall picture. After
this tasks have discovered how to see things
from a different angle - instead seeing only a
simple overall picture I see the opportunity.

7. Thank you for your attention
and stay creative!