A Crash Course on Creativity Professor Tina Seelig, Stanford University

2. The idea of assignment was to see how our
perception of the world will change if we start paying
attention.
In order to do so we needed to visit 6 different
store/objects and try to see them with new eyes.
After just a few of them the patterns started to
emerge.

3. The moment one gives close attention to
any thing, even a blade of grass it
becomes a mysterious, awesome,
indescribably magnificent world in itself.
Henry Miller
So, let see the stores in a new light

4.  Windows of a store are usually big and well lighten
 If there is a sale or some kind of promotion it is clearly shown is some way
in the window
 The most attractive products are placed so they can be easily seen
 The name of the store is big and noticeable

5.  Almost all of the objects have high celling and they are well lit
 Often there was a music which fit the image of the store
 Rooms are always worm and without distinctive smell
 Floor is matching store image, but it also practical for maintenance

6.  There is always some order in placing product, sometimes it is
function, sometimes price or gender, and sometimes is combination
of few criteria
 Products on sale or with good price are in separated in same way
(central place in object, big signs…)
 There is enough room left for customers to go in between products
 Usually it is allowed to touch products
 In grocery, products that re most common that they will be bought
are at the end of the store
 Impulse items are often by the cash register
 If price of product is good, it is marked in a way that it attracts
attention

8.  Stuff usually don’t have uniforms, but they are dressed in a way that
fit image of store
 There is no specific time that they need to approach, but when they
asked tey are kind and helpful
 It is evident lack of education in sale
 Customers like to walk around store, even when they knew what
they want and where it is
 They often touch and try products
 If they are just looking around the store they have tendency to
move away from sales person or toward sale products

9.  Personal should have more training in sale
 Prices can be more easy to fing
 Shopping should become more personalized with
combination of online and offline shopping
 Move more cash registers toward exit

10.  No matter how good you think you are in
observing, you can become better
 There is always more to know about
everything
 Even boring can become fun if you
change approach
 Look around, look carefully