This is a homework for Stanford Venture Lab online course Creativity.

1. A Crash Course on Creativity
Are you paying attention!

2. Assignment details
• 1) Go to at least 6 different stores. They can be at the
same shopping center or different locations. Spend at
least 15 minutes in each store making OBSERVATIONS
using the lab guide for reference. Take photos to capture
your observations.
• 2) Create a presentation that captures your INSIGHTS
and HIDDEN OPPORTUNITIES. What types of things
had you missed before? What were your biggest
surprises? Are there opportunities hidden in plain sight?

3. Book Store is a good place to start my
observation....

4. Ross as the 2nd store….

5. Nice color! ella the 3rd choice....

6. Shoes store, worth a try!

7. Ok, you are the 4th candidate...

8. Still no spark of creativity
1. The door of the store is open.
2. The color scheme is blue.
3. Not noisy in the store.
4. The first product I notice is Nook.
5. The every age of the %**$##@_@(_@$@#
I have observed 4 stores, still no spark
making me creative!!

9. OK! The last one Party City....
WoW! balloons!

10. What a smart way to display all the
Halloween costume on the wall!!!

11. Here comes the spark!!
Mmmm....Maybe I can be a Smurf in the costume
party....

12. The Simpsons!!
What a great
idea for
Halloween
party.....!!!

13. My favorite Tiffany blue. How about a Tiffany
Blue BBQ party next summer...!!

14. I am not sure whether I became more creative
or not after paying attention to observe the
stores.
But I do came up with some great ideas for
Halloween costume and party after the
observation!!!
Awesome assignment! I like it !!