ARE YOU PAYING ATTENTION? INSIGHTS and HIDDEN OPPORTUNITIES

1. Paying attention
get
focus!
expand it!

2. st
1 stop
Mmm... to start my observations, i
decided read the lectures again
while drinking a caramel
macchiato.
And fortunately my nearest
Starbucks, had been remodeled.
The orientation and location of
the front door was modified and
they'd put new furniture outside.
some kind of spring feeling

3. Starbucks
The remodeling allowed to create
new spaces for sitting.

4. Starbucks
New logo!
I never stopped in the siren image
and missing text.
Now I know they'd removed the
wordmark around the siren,
enlarging the siren image and
making it green, since Jan.2011

5. Starbucks
None of the products had the price
tag.

6. 1st stop
Back outside, I noticed the
standing lamps
...which also have the function to
mark the store's zone.

7. nd
2 stop
One of my favorite toys store.
The first thing that caught my
attention, is that the name of the
store goes unnoticed.

8. Cuncuna
Full of toys and colours, and two
signs indicating you have to push
the door.
In spite of the posters, one of the
three persons who went in and
out, while I was watching, push
the door the other way around.
Useless posters Push &
pull

9. Cuncuna
The floor is like a big green soft
mat, it inspires to play.

10. Cuncuna
There were 3 ladies behind the
counter, but no one offered help,
they only responded if visitors
asked them.

11. Cuncuna
And the products are organized
by...many different criterias...
so it's really difficult to find what
you are looking for.
I highly recommend ordering
the toys by age and
encourage a more proactive
attitude in saleswomen.

12. rd
3 stop
Exclusive store of shoes, clothes &
accessories.
I loved the display case with shoes
of all colors and shapes

13. PEZ
To create a unique look, vintage
products are used as decoration.
Things that can only be found in
an antique shop.

14. PEZ
Only one of the vendors was
wearing a shirt with the logo of
the store. The other four vendors
were confused with customers.

15. th
4 stop
I went to a design store.
The most I like, was a canvas of my
candidate for local government.

16. Cómodo
Since the last time I came here, they'd
made a useful reorganization of the
space and order of the products.
Now it has signs to guide customers
experience.

17. Cómodo
Inside the store the use a lot of space to
advertise their own brand.

18. Cómodo
People spend at least ten minutes
watching, enjoying, and analyzing every
piece of work.

19. I hope you had enjoy it.
Thanks