2. Insights and opportunities for “ARE YOU PAYING ATTEN
I’ve saw different types of business stores…
1. A team Clothing Store (Flamengo’s Fla Boutique)
2. A bag and purse store (Le Postiche)
3. A traditional shoe store (Mr. Cat)
4. A big Cinema (Cinemark)
5. A big Bank (Itaú)
6. A Fast Food service store (Subway)
In two different shoppings.
4. I understood that, in some types of business people
tend to follow a way of walking, due to the space or
the objective (subway works only in one way).
A well organized idea of store will have a good ratio of people
attending, even if the volume of people become big by some random
reason.
5. I did not have found any BIG sign, thus I did have found some
that were not that small.
6. The only store that drove me in was the Cinema, due to two reasons: my will
to see the movie and the smell of popcorn, that called my attention at the
instant.
7. The majority of the places gave a feeling of a cold place. This doesn’t help the
brand. If they want clients today, they need to give them(the clients) a warm
feelinga. As a result we ended up with many stores where you don’t like to stay
more than the necessary.
8. The stores didn’t use the illumination to create a
specific mood, so all the examples have a plain light.
9. The Floor and the ceiling helps me to identify the
mood of the store and gives me the impression of a
clean place – or not.
10. The environment will always influence the perceived value
of the merchandise, increasing it or the opposite.
11. When happened, the loudiness, in those cases, was not good
and contributed negatively to the store’s image.
12. A sparse place is good. If you really don’t need to show all the
options available, a virtual display can help to diminish the crowed
visual.
13. In all the examples, the discounts, promotions etc were at the
entrance and also, sometimes, before it. Always having priority.
15. When salespeople do a script you can see two
things: people expect that behavior and people
behave accordantly, when already knows the
“protocol”.
16. Obs. My head guides me to a
different type of view than a
woman’s, so my visions are too
unilateral. They should be made
with another gender together.
