A easy way of research methadology, and qualitative and quantative research.

1. What is research
RESEARCH
METHODOLOGY Methodology is the
systematic, theoretical analysis of the
methods applied to a field of. study.
It comprises the theoretical analysis
of the body of methods and
principles associated with. a branch
of knowledge.

2. Research methodology
Research methodology is the specific
procedures or techniques used to identify,
select, process, and analyze information about
a topic. In a research paper,
the methodology section allows the reader to
critically evaluate a study's overall validity and
reliability.

3. TYPES OF RESEARCH
There are varieties of ways through which we
may classify it into different categories.
(A) On the basis of nature of information: On
the basis of nature of information we can
classify the research into two types;
(i) Qualitative Research: When information is in
the form of qualitative data.
(ii) Quantitative Research: When information is
in the form of quantitative data.

4. (B) On the basis of utility of content or nature of
subject matter of research:
On the basis of these criteria we can categorize
the research into two categories.
(i) Basic/ Fundamental /pure or Theoretical
Research: Its utility is universal.
(ii) Experimental or Applied Research: Its utility
is limited.

5. (C) On the basis of approach of research: We
may classify research into two different
categories.
(i) Longitudinal Research: Examples of this
category are historical, Case study and
Genetic research.
(ii) Cross-Sectional Research: Examples of this
category are Experimental and Survey
Research.

6. (D) On the basis of method of research :
On the basis of research method we may classify a
research into five different categories.
(i) Philosophical Research: It is purely qualitative in
nature and we are focusing on the vision of
others on the content of research.
(ii) Historical Research: It is both qualitative as well
as quantitative in nature and deals with past
events.

7. (iii) Survey Research: It deals with present events
and is quantitative in nature. It may further be
sub-divided into; discretional, correlation and
exploratory type of research.
(iv) Experimental Research: This is purely
quantitative in nature and deals with future
events.
(v) Case-Study Research: It deals with unusual
events. It may be qualitative as well as
quantitative in nature depending upon the
content.

8. Qualitative research
Quantitative research is “explaining
phenomena by collecting numerical data that
are analysed using mathematically
based methods (in particular
statistics).”* Qualitative research seeks to
answer questions about why and how people
behave in the way that they do. It provides in-
depth information about human behaviour.

9. Example
Collected data can be statistically
analyzedCollected data can just be observed
and not evaluatedExamples: Height, Weight,
Time, Price, Temperature, etc.Examples:
Scents, Appearance, Beauty, Colors, Flavors,
etc.

10. Quantitative research
The study established that quantitative
research deals with quantifying and analyzing
variables in order to get results. It involves the
utilization and analysis of numerical data
using specific statistical techniques to answer
questions like who, how much, what, where,
when, how many, and how.

11. Example
• There are a variety of methods of data
collection in qualitative research,
including observations, textual or visual
analysis (eg from books or videos)
and interviews (individual or group). However,
the most common methods used, particularly
in healthcare research,
are interviews and focus groups

12. Difference between qualitative and
quantative data
• Collected data can be statistically analyzed
• Examples: Height, Weight, Time, Price,
Temperature, etc.
• Collected data can just be observed and not
evaluated
• Examples: Scents, Appearance, Beauty, Colors,
Flavors, etc.

13. DEEPIKA LITTU SINGH
THNAK YOU