The document discusses logo ideas for a new production company called LEEMA formed by Deema and Louise. The founders chose the name as it incorporated their names but also referenced an animal to avoid associating the company with a particular genre. Their original idea was rejected for seeming too nature-focused. A new, more modern and edgy design was then selected by the founders as best representing their intentions for the company.
3. LEEMA This is the name for our production company that me and Louise came up with. It is a play on our names Deema and Louise but is also an animal. We thought this suitable as it really has no relevance to the media world or film industry meaning that our company would not be associated with one particular genre or audience. Taking this all into account we started brain storming about possible logo ideas.
4. This was my original idea for our production company logo. But I decided against it as I thought it seemed a bit like a nature logo.
5. This new idea is a lot more edgy modern and up to date and after me and Louise brought our ideas together we decided this was our favorite and most suited our intentions.
