This document discusses the logo chosen for a media project. The logo depicts flowing water to represent the company name and convey that their ideas are always changing and developing. The colors were selected to be calm and not dramatic. Four logo designs were created in Adobe Photoshop, which allowed editing colors and reworking ideas. One design was chosen over the others for best representing the meaning behind the company name and flowing water without being too chaotic, tall, or boring. Research on other media company logos also informed the selection.

1. Logo

2. This is the logo we have chosen
to use for our media project.

3. We have chosen to use this
logo because ‘dynamic’ means
always moving and changing
and we thought of water as
water is ever moving and
always flowing.
This shows that we are always
changing our ideas and
developing new ones; it also
shows we are always
producing new thoughts and
forever changing, developing
and coming up with new ideas
and thoughts.
We have used theses colours
as it is calm and not too
dramatic and does not give the
impression of being ‘cheesy’.
We created our logo on Adobe Photoshop CS4 as this
allowed us to change colours, crop, use text and basically
redevelop our ideas over and over.

4. We came up with 4 ideas for logos. This gave us more options to choose from and were
all created on Photoshop.

5. We decided not to use this logo as it
was too chaotic and too much was going
on in the screen.
Also the writing and the way it flows is
‘cheesy’ and did not fit in with our ideas.
This was our second choice for our logo
as this was one of the best logos we
designed.
However we decided to not use this
logo because it long in height and may
have taken up too much space on our
screens.

6. We decided not to use this logo as it we
felt as if it was almost too boring and did
not project what our media productions
was about.
It also does not show the flow of the
water which does not portray the
meaning behind our company name.

7. Logo research
We looked into other media companies logo
and Universal Pictures is a good example of
a logo as the word Universal obviously links
to the universe and the world and so they
have a picture of the whole world; this
shows that company is so power that its
films are shown all around the world.
This is how we got the idea for running
water as it links in the our companies name.
Another good logo is MGM; by using the
lion they are showing that they are a
powerful, strong and have a lot of pride
in all off their work and films.
It shows that they are powerful as lions
are portrayed as a strong, independent
animal.