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#ARFORUM
Analyst Value Survey
August-September 2013
Note: These charts were shown at the Analyst Relations
Forum on October 2013. They are not a record of the
presentation and discussion. The comments have been
added subsequently to inform the reader.
Send queries to duncan.chapple@keacompany.com
Copyright Kea Company 2013
#ARFORUM
352 responses (2012: 175)
Average participant answered 67% of questions
Copyright Kea Company 2013
#ARFORUM
Responses
•  2013 edition of survey launched in 2000
– Only longitudinal survey of analysts’users
•  The data show the opinions of the respondents
•  No claim that the responses are representative of
non-respondents
•  Slice of data for the AR Forum
– Excludes responses from analysts
– Data are open to different interpretations
Note:	
  This	
  commentary	
  slide	
  was	
  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013
#ARFORUM
0.0%	
  
2.6%	
  
12.2%	
  
40.0%	
  
45.2%	
  
2.6%	
  
19.0%	
  
42.2%	
  
31.0%	
  
5.2%	
  
3.4%	
  
6.0%	
  
17.9%	
  
35.0%	
  
37.6%	
  
5.2%	
  
13.0%	
  
35.7%	
  
29.6%	
  
16.5%	
  
5.1%	
  
10.3%	
  
23.9%	
  
33.3%	
  
27.4%	
  
5.4%	
  
25.0%	
  
34.8%	
  
28.6%	
  
6.3%	
  
0.9%	
  
2.8%	
  
6.5%	
  
36.4%	
  
53.3%	
  
9.4%	
  
20.8%	
  
37.7%	
  
29.2%	
  
2.8%	
  
7.6%	
  
10.5%	
  
22.9%	
  
21.9%	
  
37.1%	
  
10.5%	
  
18.1%	
  
35.2%	
  
33.3%	
  
2.9%	
  
7.5%	
  
15.1%	
  
22.6%	
  
34.0%	
  
20.8%	
  
11.4%	
  
20.0%	
  
31.4%	
  
29.5%	
  
7.6%	
  
0.0%	
  
10.0%	
  
20.0%	
  
30.0%	
  
40.0%	
  
50.0%	
  
60.0%	
  
70.0%	
  
80.0%	
  
90.0%	
  
100.0%	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Very	
  Low	
  
Low	
  
Medium	
  
High	
  
Very	
  High	
  
Research/data	
   Events	
   Inquiry	
  calls	
   Reprint	
  rights	
   Advisory	
  /	
  strategy	
  
days	
  
Peer	
  communi5es	
  
Services	
  
ICT	
  Solu5on	
  Provider/Vendor	
   Not	
  ICT	
  Solu5on	
  Provider/Vendor	
  
Copyright Kea Company 2013
#ARFORUM
Users rate a wide range of
analysts’services highly
•  All six of analysts’key services are valued
high/very high by most respondents
•  Interesting to segment ICT vendors from
others (public, private and third sector)
– Even reprints are useful
•  Not shown in this chart, but cross-tabs suggest
especially high take-up of free-access research
by the public sector
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  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013
#ARFORUM
451	
  Group	
  /	
  Tier	
  1	
  
Aberdeen	
  Group	
  
ABI	
  Research	
  
Aite	
  Group	
  
CEB/TowerGroup	
  
Celent	
  
Current	
  Analysis	
  
Datamonitor	
  
EMA	
  
Everest	
  Group	
  
Forrester	
  
Frost	
  &	
  Sullivan	
  
Gartner	
  
HfS	
  Research	
  
IDC	
  
ISG	
  
NelsonHall	
  
Other	
  
Ovum	
  
RedMonk	
  
Saugatuck	
  
Technology	
  Business	
  
Research	
  Ventana	
  
0	
  
0.2	
  
0.4	
  
0.6	
  
0.8	
  
1	
  
1.2	
  
1.4	
  
1.6	
  
1.8	
  
0	
   0.2	
   0.4	
   0.6	
   0.8	
   1	
   1.2	
   1.4	
   1.6	
   1.8	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Research	
  Most	
  Valuable	
  
Copyright Kea Company 2013
#ARFORUM
Vendors and buyers have
similar views
•  Most of the firms most commented on in
the survey are used by both vendors and
buyers
– Interesting that firms focused on sourcing
are rated highly by readers
•  Strong performance by Everest, HfS and
NelsonHall, but against a lower number of
commenters
– Few notable divergences in valuation
•  Aberdeen, Saugatuck, 451, Frost
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Copyright Kea Company 2013
#ARFORUM
Outsourcing	
  	
  
Big	
  Data	
  
Cloud	
  Pla[orms	
  
Cloud	
  Applica5ons	
  
Cloud	
  Infrastructure	
  
Strategy	
  	
  
IT	
  Services	
  	
  
Soware	
  	
  
PaaS	
  
Security	
  &	
  Privacy	
  	
  
Applica5on	
  Development	
  
BPM	
  
CRM	
  &	
  Customer	
  Service	
  	
  
E-­‐Commerce	
  
Telecoms	
  Services	
  
Data	
  Integra5on	
  
Soware	
  	
  	
  
Other,	
  please	
  specify...	
  
Channels	
  	
  	
  
Database	
  Management	
  
Internet	
  Applica5ons	
  	
  
Networks	
  
Wireless	
  
IT	
  Administra5on	
  	
  
Telecoms	
  Equipment	
  
Law	
  &	
  Policy	
  	
  
Broadcas5ng	
  &	
  Cable	
  
Publishing	
  	
  
Computer	
  Equipment	
  	
  
Electronics	
  	
  
I	
  don’t	
  read	
  or	
  ask	
  for	
  
any	
  analyst	
  reports	
  
Languages	
  &	
  Opera5ng	
  
Systems	
  	
  
Don’t	
  know	
  
0.00	
  
0.20	
  
0.40	
  
0.60	
  
0.80	
  
1.00	
  
1.20	
  
1.40	
  
1.60	
  
1.80	
  
2.00	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
   1.80	
   2.00	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Report	
  Topics	
  
Copyright Kea Company 2013
#ARFORUM
Topics of interest also
well-aligned
•  Vendors and buyers have broadly similar
interest in topics
– Outsourcing, big data, strategy, cloud, CRM
and customer services
•  Few outliers
– Platform as a Service more important to
vendors (emerging technology?)
– Broadcasting and cable more important to
buyers (regulatory changes?)
Note:	
  This	
  commentary	
  slide	
  was	
  added	
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Copyright Kea Company 2013
#ARFORUM
Gartner	
  
Forrester	
  
HfS	
  Research	
  
IDC	
  
NelsonHall	
  
Everest	
  Group	
  
Ovum	
  
ISG	
  
Other,	
  please	
  specify...	
  
Aberdeen	
  Group	
  
Celent	
  
Yankee	
  Group	
  
Frost	
  &	
  Sullivan	
  
451	
  Group	
  Tier	
  1	
  
Aite	
  Group	
  
Al5meter	
  
Datamonitor	
  
DisplaySearch	
  
Kennedy	
  
Saugatuck	
  
TABB	
  Group	
  CEB/TowerGroup	
  
Current	
  Analysis	
  
GigaOM	
  
RedMonk	
  
Experton	
  Group	
  
IDC	
  Financial	
  Insights	
  
IDC	
  Manufacturing	
  
Insights	
  
Kable	
  
Pierre	
  Audoin	
  
Consultants	
  
0.00	
  
0.50	
  
1.00	
  
1.50	
  
2.00	
  
2.50	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
   1.80	
   2.00	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Influence	
  on	
  Buyers	
  
Copyright Kea Company 2013
#ARFORUM
Vendors may misestimate
a few firms’influence
•  Vendors likely to rate fewer firms as
influential
– Lower rating for IDC, and its Manufacturing
and Financial Insights business
•  Vendors more likely to rate Aberdeen
Group, Datamonitor and Display Search
Note:	
  This	
  commentary	
  slide	
  was	
  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013
#ARFORUM
Gartner	
  
Forrester	
  IDC	
  
HfS	
  Research	
  
Other,	
  please	
  specify...	
  
Frost	
  &	
  Sullivan	
   NelsonHall	
  
Datamonitor	
  
Ovum	
  
451	
  Group	
  Tier	
  1	
  
IDC	
  Financial	
  Insights	
  
Aite	
  Group	
  
Celent	
  
Everest	
  Group	
  
Kennedy	
  
Saugatuck	
  Canalys	
  
CEB/TowerGroup	
  
Constella5on	
  Research	
  
IDC	
  Manufacturing	
  
Insights	
  
ISG	
  
Technology	
  Business	
  
Research	
  
Aberdeen	
  Group	
  
Analysys	
  Mason	
  
Current	
  Analysis	
  
DisplaySearch	
  
GigaOM	
  
TABB	
  Group	
  
Yankee	
  Group	
  
0.00	
  
0.20	
  
0.40	
  
0.60	
  
0.80	
  
1.00	
  
1.20	
  
1.40	
  
1.60	
  
1.80	
  
2.00	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
   1.80	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Influence	
  on	
  Investors	
  
Copyright Kea Company 2013
#ARFORUM
Influence on investors takes
different forms
•  This was the most discussed chart at the
event. Different research may influence
different investors
– Gartner is felt to be, by far, the biggest
influence on public firms
– A wider range of firms are reflected in equity
research, including IDC, Forrester and
boutique firms
– Investors in vendors may use different
research from investors in enterprises
Note:	
  This	
  commentary	
  slide	
  was	
  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013
#ARFORUM
Gartner	
  
Forrester	
  
IDC	
  
HfS	
  Research	
  Ovum	
  
451	
  Group	
  Tier	
  1	
  
Constella5on	
  Research	
  
NelsonHall	
  
Frost	
  &	
  Sullivan	
  
Everest	
  Group	
  
Datamonitor	
  
Enderle	
  
Yankee	
  Group	
  
Other,	
  please	
  specify...	
  
Aberdeen	
  Group	
  
TABB	
  Group	
  
RedMonk	
  
Aite	
  Group	
  
Canalys	
  
CEB/TowerGroup	
  
GigaOM	
  
Quocirca	
  
Al5meter	
  
Bloor	
  Research	
  
Current	
  Analysis	
  
DisplaySearch	
  
ESG	
  
Informa	
  
iSuppli	
  Corpora5on	
  
Kennedy	
  
Pierre	
  Audoin	
  
Consultants	
  
Saugatuck	
  
Strategy	
  Analy5cs	
  Technology	
  Business	
  
Research	
  
EMA	
  
Experton	
  Group	
  
IDC	
  Financial	
  Insights	
  
IDC	
  Manufacturing	
  
Insights	
  
ISG	
  
Celent	
  
Kable	
  
0.00	
  
0.20	
  
0.40	
  
0.60	
  
0.80	
  
1.00	
  
1.20	
  
1.40	
  
1.60	
  
1.80	
  
2.00	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
   1.80	
   2.00	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Influence	
  on	
  Journalists	
  
Copyright Kea Company 2013
#ARFORUM
Much agreement over who
influences journalists
•  “Other, please specify”[the write-in
option for firms beyond the 50 options]
does especially well here
– Substantial niche leadership
– Constellation, Frost, Quocirca and TABB
more visible to vendors
Note:	
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  slide	
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  added	
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Copyright Kea Company 2013
#ARFORUM
Gartner	
  
Forrester	
  
HfS	
  Research	
  IDC	
  
Everest	
  Group	
  
NelsonHall	
  
Other,	
  please	
  specify...	
  
Aberdeen	
  Group	
  
ISG	
  
451	
  Group	
  Tier	
  1	
  
Celent	
  
CEB/TowerGroup	
  
Datamonitor	
  
Ovum	
  
Aite	
  Group	
  
Constella5on	
  Research	
  
Current	
  Analysis	
  
Frost	
  &	
  Sullivan	
  
GigaOM	
  
Saugatuck	
  
Informa	
  
Analysys	
  Mason	
  
Canalys	
  
DisplaySearch	
  
EMA	
  
Kennedy	
   Quocirca	
  
RedMonk	
  
Strategy	
  Analy5cs	
  
TABB	
  Group	
  
Ventana	
  
Yankee	
  Group	
  
ESG	
  
IDC	
  Financial	
  Insights	
  
IDC	
  Manufacturing	
  
Insights	
  
Technology	
  Business	
  
Research	
  
Bloor	
  Research	
  
Experton	
  Group	
  
Greyhound	
  Research	
  
Hurwitz	
  &	
  Associates	
  
Infone5cs	
  
Pierre	
  Audoin	
  
Consultants	
  
0.00	
  
0.50	
  
1.00	
  
1.50	
  
2.00	
  
2.50	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
   1.80	
   2.00	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Which	
  firms	
  influence	
  you?	
  
Copyright Kea Company 2013
#ARFORUM
Users report a wide range of
sources
•  Some very wide divergences
– Buyer rate PAC, Ovum, TBR and Redmonk
more highly
– Vendors rate Datamonitor, Aberdeen Group
and Saugatuck more highly
Note:	
  This	
  commentary	
  slide	
  was	
  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013
#ARFORUM
HfS	
  Research	
  
Gartner	
  
Forrester	
  
NelsonHall	
  
Everest	
  Group	
  
IDC	
  
Other,	
  please	
  specify...	
  
Saugatuck	
  
451	
  Group	
  Tier	
  1	
  
Aberdeen	
  Group	
  
Constella5on	
  Research	
  
Ovum	
  
CEB/TowerGroup	
  
Celent	
  
Frost	
  &	
  Sullivan	
  
ISG	
  
Canalys	
  
Datamonitor	
  
Technology	
  Business	
  
Research	
  Yankee	
  Group	
  
ABI	
  Research	
  
Aite	
  Group	
  
BARC	
  
Bloor	
  Research	
  
GigaOM	
  
RedMonk	
  
Al5meter	
  
Current	
  Analysis	
  
IDC	
  Financial	
  Insights	
  
Infone5cs	
  
Informa	
  
Kable	
  
Pierre	
  Audoin	
  
Consultants	
  
Ventana	
  
0.00	
  
0.20	
  
0.40	
  
0.60	
  
0.80	
  
1.00	
  
1.20	
  
1.40	
  
1.60	
  
1.80	
  
0.00	
   0.20	
   0.40	
   0.60	
   0.80	
   1.00	
   1.20	
   1.40	
   1.60	
  
Not	
  ICT	
  Solu1on	
  Provider/Vendor	
  
ICT	
  Solu1on	
  Provider/Vendor	
  
Most	
  independent?	
  
Copyright Kea Company 2013
#ARFORUM
Independence is aligned with
use by respondents
•  Very high score for‘Other’is notable
•  Vendors less likely to rate firms as
independent
Note:	
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  slide	
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  added	
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Copyright Kea Company 2013
#ARFORUM
The	
  firms	
  most	
  reported	
  to	
  have	
  risen	
  in	
  influence	
  by	
  respondents	
  to	
  
the	
  2013	
  analyst	
  value	
  survey	
  
HfS	
  Research	
  
Gartner	
  
NelsonHall	
  
Forrester	
  
451	
  Group	
  Tier	
  1	
  
IDC	
  
Other,	
  please	
  specify...	
  
Everest	
  Group	
  
Ovum	
  
Constella5on	
  Research	
  
Pierre	
  Audoin	
  Consultants	
  
Frost	
  &	
  Sullivan	
  
GigaOM	
  
RedMonk	
  
Copyright Kea Company 2013
#ARFORUM
HfS, Gartner, NelsonHall and
Forrester said to rise
•  Rather a small number of firms are
thought to have risen in influence this
year
Note:	
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  commentary	
  slide	
  was	
  added	
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Copyright Kea Company 2013
#ARFORUM
451	
  Group	
  Tier	
  1	
  
Aberdeen	
  Group	
  
Aite	
  Group	
  
Al5meter	
  
Bloor	
  Research	
  
Canalys	
  
CEB/TowerGroup	
  
Celent	
  
Constella5on	
  Research	
  
Current	
  Analysis	
  
Datamonitor	
  
DisplaySearch	
  
EMA	
  
Enderle	
  
ESG	
  
Everest	
  Group	
  
Experton	
  Group	
  
Forrester	
  
Frost	
  &	
  Sullivan	
  
Gartner	
  
GigaOM	
  
HfS	
  Research	
  
IDC	
  
IDC	
  Financial	
  Insights	
  
IDC	
  Manufacturing	
  
Insights	
  
Informa	
  
ISG	
  
iSuppli	
  Corpora5on	
  
Kable	
  
Kennedy	
  
NelsonHall	
  
Ovum	
  
Pierre	
  Audoin	
  
Consultants	
  
Quocirca	
  
RedMonk	
  
Saugatuck	
  
Strategy	
  Analy5cs	
  
TABB	
  Group	
  
Technology	
  Business	
  
Research	
  
Ventana	
  
Yankee	
  Group	
  
Other,	
  please	
  specify...	
  
-­‐0.5	
  
0	
  
0.5	
  
1	
  
1.5	
  
2	
  
2.5	
  
0	
   0.5	
   1	
   1.5	
   2	
   2.5	
  
Influence	
  on	
  Buyers	
  
Influence	
  on	
  Journalists	
  
Influence	
  on	
  Journalists	
  &	
  Buyers	
  
Copyright Kea Company 2013
#ARFORUM
Media and sales influence are
not so strongly aligned
•  ISG, Everest and NelsonHall seem to
punch below their weight with the media
•  Enderle, Constellation and iSuppli punch
above their weight with the media
Note:	
  This	
  commentary	
  slide	
  was	
  added	
  retrospec5vely.	
  	
  	
  
Copyright Kea Company 2013

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2013 Analyst Value Survey - summary slides presented at the Analyst Relations Forum

  • 1. #ARFORUM Analyst Value Survey August-September 2013 Note: These charts were shown at the Analyst Relations Forum on October 2013. They are not a record of the presentation and discussion. The comments have been added subsequently to inform the reader. Send queries to duncan.chapple@keacompany.com Copyright Kea Company 2013
  • 2. #ARFORUM 352 responses (2012: 175) Average participant answered 67% of questions Copyright Kea Company 2013
  • 3. #ARFORUM Responses •  2013 edition of survey launched in 2000 – Only longitudinal survey of analysts’users •  The data show the opinions of the respondents •  No claim that the responses are representative of non-respondents •  Slice of data for the AR Forum – Excludes responses from analysts – Data are open to different interpretations Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 4. #ARFORUM 0.0%   2.6%   12.2%   40.0%   45.2%   2.6%   19.0%   42.2%   31.0%   5.2%   3.4%   6.0%   17.9%   35.0%   37.6%   5.2%   13.0%   35.7%   29.6%   16.5%   5.1%   10.3%   23.9%   33.3%   27.4%   5.4%   25.0%   34.8%   28.6%   6.3%   0.9%   2.8%   6.5%   36.4%   53.3%   9.4%   20.8%   37.7%   29.2%   2.8%   7.6%   10.5%   22.9%   21.9%   37.1%   10.5%   18.1%   35.2%   33.3%   2.9%   7.5%   15.1%   22.6%   34.0%   20.8%   11.4%   20.0%   31.4%   29.5%   7.6%   0.0%   10.0%   20.0%   30.0%   40.0%   50.0%   60.0%   70.0%   80.0%   90.0%   100.0%   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Very  Low   Low   Medium   High   Very  High   Research/data   Events   Inquiry  calls   Reprint  rights   Advisory  /  strategy   days   Peer  communi5es   Services   ICT  Solu5on  Provider/Vendor   Not  ICT  Solu5on  Provider/Vendor   Copyright Kea Company 2013
  • 5. #ARFORUM Users rate a wide range of analysts’services highly •  All six of analysts’key services are valued high/very high by most respondents •  Interesting to segment ICT vendors from others (public, private and third sector) – Even reprints are useful •  Not shown in this chart, but cross-tabs suggest especially high take-up of free-access research by the public sector Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 6. #ARFORUM 451  Group  /  Tier  1   Aberdeen  Group   ABI  Research   Aite  Group   CEB/TowerGroup   Celent   Current  Analysis   Datamonitor   EMA   Everest  Group   Forrester   Frost  &  Sullivan   Gartner   HfS  Research   IDC   ISG   NelsonHall   Other   Ovum   RedMonk   Saugatuck   Technology  Business   Research  Ventana   0   0.2   0.4   0.6   0.8   1   1.2   1.4   1.6   1.8   0   0.2   0.4   0.6   0.8   1   1.2   1.4   1.6   1.8   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Research  Most  Valuable   Copyright Kea Company 2013
  • 7. #ARFORUM Vendors and buyers have similar views •  Most of the firms most commented on in the survey are used by both vendors and buyers – Interesting that firms focused on sourcing are rated highly by readers •  Strong performance by Everest, HfS and NelsonHall, but against a lower number of commenters – Few notable divergences in valuation •  Aberdeen, Saugatuck, 451, Frost Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 8. #ARFORUM Outsourcing     Big  Data   Cloud  Pla[orms   Cloud  Applica5ons   Cloud  Infrastructure   Strategy     IT  Services     Soware     PaaS   Security  &  Privacy     Applica5on  Development   BPM   CRM  &  Customer  Service     E-­‐Commerce   Telecoms  Services   Data  Integra5on   Soware       Other,  please  specify...   Channels       Database  Management   Internet  Applica5ons     Networks   Wireless   IT  Administra5on     Telecoms  Equipment   Law  &  Policy     Broadcas5ng  &  Cable   Publishing     Computer  Equipment     Electronics     I  don’t  read  or  ask  for   any  analyst  reports   Languages  &  Opera5ng   Systems     Don’t  know   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Report  Topics   Copyright Kea Company 2013
  • 9. #ARFORUM Topics of interest also well-aligned •  Vendors and buyers have broadly similar interest in topics – Outsourcing, big data, strategy, cloud, CRM and customer services •  Few outliers – Platform as a Service more important to vendors (emerging technology?) – Broadcasting and cable more important to buyers (regulatory changes?) Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 10. #ARFORUM Gartner   Forrester   HfS  Research   IDC   NelsonHall   Everest  Group   Ovum   ISG   Other,  please  specify...   Aberdeen  Group   Celent   Yankee  Group   Frost  &  Sullivan   451  Group  Tier  1   Aite  Group   Al5meter   Datamonitor   DisplaySearch   Kennedy   Saugatuck   TABB  Group  CEB/TowerGroup   Current  Analysis   GigaOM   RedMonk   Experton  Group   IDC  Financial  Insights   IDC  Manufacturing   Insights   Kable   Pierre  Audoin   Consultants   0.00   0.50   1.00   1.50   2.00   2.50   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Buyers   Copyright Kea Company 2013
  • 11. #ARFORUM Vendors may misestimate a few firms’influence •  Vendors likely to rate fewer firms as influential – Lower rating for IDC, and its Manufacturing and Financial Insights business •  Vendors more likely to rate Aberdeen Group, Datamonitor and Display Search Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 12. #ARFORUM Gartner   Forrester  IDC   HfS  Research   Other,  please  specify...   Frost  &  Sullivan   NelsonHall   Datamonitor   Ovum   451  Group  Tier  1   IDC  Financial  Insights   Aite  Group   Celent   Everest  Group   Kennedy   Saugatuck  Canalys   CEB/TowerGroup   Constella5on  Research   IDC  Manufacturing   Insights   ISG   Technology  Business   Research   Aberdeen  Group   Analysys  Mason   Current  Analysis   DisplaySearch   GigaOM   TABB  Group   Yankee  Group   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Investors   Copyright Kea Company 2013
  • 13. #ARFORUM Influence on investors takes different forms •  This was the most discussed chart at the event. Different research may influence different investors – Gartner is felt to be, by far, the biggest influence on public firms – A wider range of firms are reflected in equity research, including IDC, Forrester and boutique firms – Investors in vendors may use different research from investors in enterprises Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 14. #ARFORUM Gartner   Forrester   IDC   HfS  Research  Ovum   451  Group  Tier  1   Constella5on  Research   NelsonHall   Frost  &  Sullivan   Everest  Group   Datamonitor   Enderle   Yankee  Group   Other,  please  specify...   Aberdeen  Group   TABB  Group   RedMonk   Aite  Group   Canalys   CEB/TowerGroup   GigaOM   Quocirca   Al5meter   Bloor  Research   Current  Analysis   DisplaySearch   ESG   Informa   iSuppli  Corpora5on   Kennedy   Pierre  Audoin   Consultants   Saugatuck   Strategy  Analy5cs  Technology  Business   Research   EMA   Experton  Group   IDC  Financial  Insights   IDC  Manufacturing   Insights   ISG   Celent   Kable   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Influence  on  Journalists   Copyright Kea Company 2013
  • 15. #ARFORUM Much agreement over who influences journalists •  “Other, please specify”[the write-in option for firms beyond the 50 options] does especially well here – Substantial niche leadership – Constellation, Frost, Quocirca and TABB more visible to vendors Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 16. #ARFORUM Gartner   Forrester   HfS  Research  IDC   Everest  Group   NelsonHall   Other,  please  specify...   Aberdeen  Group   ISG   451  Group  Tier  1   Celent   CEB/TowerGroup   Datamonitor   Ovum   Aite  Group   Constella5on  Research   Current  Analysis   Frost  &  Sullivan   GigaOM   Saugatuck   Informa   Analysys  Mason   Canalys   DisplaySearch   EMA   Kennedy   Quocirca   RedMonk   Strategy  Analy5cs   TABB  Group   Ventana   Yankee  Group   ESG   IDC  Financial  Insights   IDC  Manufacturing   Insights   Technology  Business   Research   Bloor  Research   Experton  Group   Greyhound  Research   Hurwitz  &  Associates   Infone5cs   Pierre  Audoin   Consultants   0.00   0.50   1.00   1.50   2.00   2.50   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   2.00   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Which  firms  influence  you?   Copyright Kea Company 2013
  • 17. #ARFORUM Users report a wide range of sources •  Some very wide divergences – Buyer rate PAC, Ovum, TBR and Redmonk more highly – Vendors rate Datamonitor, Aberdeen Group and Saugatuck more highly Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 18. #ARFORUM HfS  Research   Gartner   Forrester   NelsonHall   Everest  Group   IDC   Other,  please  specify...   Saugatuck   451  Group  Tier  1   Aberdeen  Group   Constella5on  Research   Ovum   CEB/TowerGroup   Celent   Frost  &  Sullivan   ISG   Canalys   Datamonitor   Technology  Business   Research  Yankee  Group   ABI  Research   Aite  Group   BARC   Bloor  Research   GigaOM   RedMonk   Al5meter   Current  Analysis   IDC  Financial  Insights   Infone5cs   Informa   Kable   Pierre  Audoin   Consultants   Ventana   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   1.80   0.00   0.20   0.40   0.60   0.80   1.00   1.20   1.40   1.60   Not  ICT  Solu1on  Provider/Vendor   ICT  Solu1on  Provider/Vendor   Most  independent?   Copyright Kea Company 2013
  • 19. #ARFORUM Independence is aligned with use by respondents •  Very high score for‘Other’is notable •  Vendors less likely to rate firms as independent Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 20. #ARFORUM The  firms  most  reported  to  have  risen  in  influence  by  respondents  to   the  2013  analyst  value  survey   HfS  Research   Gartner   NelsonHall   Forrester   451  Group  Tier  1   IDC   Other,  please  specify...   Everest  Group   Ovum   Constella5on  Research   Pierre  Audoin  Consultants   Frost  &  Sullivan   GigaOM   RedMonk   Copyright Kea Company 2013
  • 21. #ARFORUM HfS, Gartner, NelsonHall and Forrester said to rise •  Rather a small number of firms are thought to have risen in influence this year Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013
  • 22. #ARFORUM 451  Group  Tier  1   Aberdeen  Group   Aite  Group   Al5meter   Bloor  Research   Canalys   CEB/TowerGroup   Celent   Constella5on  Research   Current  Analysis   Datamonitor   DisplaySearch   EMA   Enderle   ESG   Everest  Group   Experton  Group   Forrester   Frost  &  Sullivan   Gartner   GigaOM   HfS  Research   IDC   IDC  Financial  Insights   IDC  Manufacturing   Insights   Informa   ISG   iSuppli  Corpora5on   Kable   Kennedy   NelsonHall   Ovum   Pierre  Audoin   Consultants   Quocirca   RedMonk   Saugatuck   Strategy  Analy5cs   TABB  Group   Technology  Business   Research   Ventana   Yankee  Group   Other,  please  specify...   -­‐0.5   0   0.5   1   1.5   2   2.5   0   0.5   1   1.5   2   2.5   Influence  on  Buyers   Influence  on  Journalists   Influence  on  Journalists  &  Buyers   Copyright Kea Company 2013
  • 23. #ARFORUM Media and sales influence are not so strongly aligned •  ISG, Everest and NelsonHall seem to punch below their weight with the media •  Enderle, Constellation and iSuppli punch above their weight with the media Note:  This  commentary  slide  was  added  retrospec5vely.       Copyright Kea Company 2013